Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

what is ai

What Is AI: The Future of Technology, Will You Be Left Behind?

You probably have read all about AI for blogging, content marketing, AI art, and most other task-oriented jobs out there. But do you know what AI technology is? And will you be left behind in the content creation dust without it? I remember as a teenager many years ago going to a match-matching dance in […]

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save time on social media marketing management

9 Ways to Save Time on Social Media Marketing Management

Do you ever feel like managing social media for your blog or business is eating up too much of your day? You start early, thinking you’ll just check a few things, but suddenly it’s lunchtime. Before you know it, the evening is gone, and it’s bedtime. You bounce from task to task—posting, replying to comments,

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keyword research mistakes

5 Common Keyword Research Mistakes To Avoid on Your Blog

Keyword research is a vital component for every successful SEO strategy. However, keyword research mistakes are the most challenging SEO task for content and link building for many digital marketing professionals. Using the right keywords effectively adds more value to your content and, in turn, helps in generating more organic website traffic. Unfortunately, there are

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social media proof principle

What Is The Social Proof Principle: Why Do You Need It for Branding?

Do you know what really makes social proof-proof? Today the social proof principle is no longer only about how many followers you may have on various social networks. For this reason, social proof today is much more than having many followers. Let’s look at the definition of social proof as well. Having more followers may

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plugins are like magic wands

Are WordPress Plugins Really Magical On Our Blogs?

WordPress plugins are a hot topic in the blogging world—and for good reason! With thousands of options available, they promise to transform your blog with just a few clicks. But are they truly a blogger’s magic wand, or could they sometimes cast an unintended spell? Plugins are a breeze to install through WordPress. In mere

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social media feeds

Are Social Media Feeds Dead in 2025? What Is Replacing Them?

The good old social media feeds are nearly dead and have been watered down over the years with pages, groups, stories, communities, and now spaces. If you haven’t seen it recently X began doing Communities and LinkedIn started with its own newsletter feature and products tab. Instagram and Facebook added reels which was a whole

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is your online business struggling

7 Things You Can Do When Your Online Business Is Struggling

The reality is that your business is going to experience ups and downs over the years. It’s unlikely you’ll always be in a powerful position without any obstacles or roadblocks to overcome. Therefore, be accepting of what you’re witnessing and concentrate on tactics that you can do to solve the problem of your struggling online business.

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Missinglettr vs Agorapulse vs Buffer

Best Social Media Automation Tools: Missinglettr vs Agorapulse vs Buffer

If you have social media marketing needs, you must have thought of how to make life easy through automation. If you have, then it’s certain you know one or all of these best social media automation tools – Missinglettr, Agorapulse, Buffer. They are amongst the best social media marketing apps that automate marketing and generate

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