Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

content gap analysis tool

Mastering a Content Gap Analysis with AI: A Step-by-Step Guide

Are you tired of seeing your articles rank low while competitors soar to Google’s top spots? There’s a solution that can help you close that gap—literally. In this post, you’ll learn how to use a content gap analysis tool from the RightBlogger to compare your blog posts with high-ranking competitors and uncover what’s missing from […]

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Can You Increase Your Productivity in Your Social Media Business?

How to Increase Productivity in Your Social Media Business

To be able to increase productivity in your social media business is not easy today. But productivity is a key element in increasing your business revenue. If you want to make more money, you need to increase the productivity of your workers. You have to be strategic about what you do to motivate your employees.

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online startup

Why It’s Hard For Your Online Startup To Make Money Today

The emotions that surge through your body when you decide to launch a business are intense. Apart from excitement, you’re also scared and apprehensive about making financial progress for your online startup business. After all 90% of all startups will fail within the first five years according to Santa Cruz Works. The average cost for

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future products

How To Ensure Your Future Products Thrive Competitively

How can you ensure your future products thrive? One of the most difficult things about having a business in a competitive industry is having to constantly upgrade and improve your products to meet new standards and trends. Products can’t thrive unless they’re put through a lot of trial and error. Hence, it is why it’s

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case studies in marketing

How Case Studies in Marketing Are An Effective Online Tool

Whether you are a small business or a Fortune 500 company, case studies in marketing can be an extremely valuable online marketing tool. A well-written case study in marketing can help you attract new customers, differentiate your company from the competition, and boost your credibility. In this blog post, we will discuss how to create

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2024 email marketing trends

11 Evergreen Email Marketing Trends in 2025 That Get Results

Email marketing is far from old news. It’s still a powerhouse in the marketer’s toolkit, and the landscape keeps changing. Are you tired of stale tactics that don’t perform? It’s time to look at evergreen email marketing trends in 2025 that consistently deliver. And people were saying email was died years ago, however it’s not

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