Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

rank math vs yoast SEO plugins

Rank Math vs Yoast: Which WordPress SEO Plugin is the Best?

When it comes to WordPress SEO plugins, there’s no shortage of options, as many tools do the job well. However, the two that stand out with ease are Rank Math and Yoast. Which is better for you, Rank Maths vs. Yoast? Both SEO plugins offer powerful features and comprehensive solutions for optimizing your website for

Rank Math vs Yoast: Which WordPress SEO Plugin is the Best? Read More »

is Benable legit to make money online?

Is Benable Legit? Honest Review for Earning Extra Cash Online

Ever wish you could make extra money while shopping online—or simply by sharing cool products you already love? If you’ve thought about platforms like Benable but wondered “is Benable legit?”, you’re not alone. This guide will walk you through what Benable is, how it works, and whether it’s a worthwhile side hustle for your lifestyle.

Is Benable Legit? Honest Review for Earning Extra Cash Online Read More »

digital marketing strategies for business

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss

Most business owners know they need digital marketing. But fewer stop to ask if their digital marketing is actually working in service of their broader business strategy. A flashy Instagram campaign, a few blog posts, or running paid ads might feel productive, but unless those efforts are mapped to real business outcomes—like revenue, customer retention,

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss Read More »

how to respond to negative comments

Should Businesses Respond to Negative Comments Online? A Practical Guide 

Operating a successful business is often a double-edged sword. The more your company is known, the more opinions it will gather. There will be more customers, conversations, and negative comments.  After all, the bigger the audience, the louder the criticism, or so they say. At least one survey confirms that customers find online reviews and

Should Businesses Respond to Negative Comments Online? A Practical Guide  Read More »

how to fix underperforming content

Content Development: Detect Poor Content & Make It Sizzle

In 2025, content is the primary focus of marketing efforts, and there is an emphasis on quality over quantity. Brands produce fewer pieces of content. But the content is highly targeted and designed to elicit a specific reaction from the audience. However, there remains some underperforming content that needs content development to make it sizzle.

Content Development: Detect Poor Content & Make It Sizzle Read More »

digital marketing stress

Managing Your Mental Health As A Digital Marketer

Being a part of the social media world as a digital marketer necessitates being perpetually active, from seeking inspiration in various feeds, interacting with comments, to staying updated with the latest trends. Adding the elements of the relentless news cycle and dealing with internet trolls could potentially lead to complete exhaustion working in digital marketing

Managing Your Mental Health As A Digital Marketer Read More »

in the summertime

7 Summer Blog Ideas – Avoid The Summertime Blog Traffic Dip

Have you noticed your blog getting any less traffic in the summertime when the weather gets hot? Is your blog summer-proof? I have some summer blog ideas for you as you may drip your feet into a cool pool. Several website owners answered the question on Quora about summertime web traffic. Most website owners agreed

7 Summer Blog Ideas – Avoid The Summertime Blog Traffic Dip Read More »

Instagram Threads Ideas

Instagram Threads Ideas: How to Integrate Threads With Your IG

Instagram and Threads by Meta now work closer than ever, inviting fresh ways to connect that go beyond simple posts. With the right Instagram threads ideas, you can extend your reach, encourage more conversation, and share behind-the-scenes moments that strengthen your brand’s voice. Businesses and creators are now using Threads to spark real-time chats, share

Instagram Threads Ideas: How to Integrate Threads With Your IG Read More »

Scroll to Top