If you’ve ever seen Time Square, you know how much those outdoor digital signs impact there. In fact, all of those digital billboards and small digital signs instantly impact that area.
Nowadays, a video format is the way to go. It has a massive impact on customers and social media followers. Everyone is attracted to this, and it’s understandable to see why.
However, digital signs are the future, so you need to invest in them for your business.
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An Entertainment Medium
These outdoor digital signs are a great way to get customers and employees interested in your products and services. They allow you to present relevant information in a fun and interactive way.
However, they can also be a cost-effective marketing medium.
You can find outdoor digital signs in various formats, including a large-screen TV or video wall, a small monitor, or a touchscreen. Companies such as loop.tv can be a great example of high-quality mediums.
They can provide various features, including video streaming, real-time updates, and interactive games. Digital signs can also be used as entertainment, such as in a waiting room.
You can use digital signs to tell the story of your company’s history, show off your portfolio, and engage your visitors and employees. It’s essentially all up to you!
Digital Signs Potential To Increase Revenue
These types of displays can also enhance your traditional signage.
You can show multiple messages to one customer over their entire visit with digital displays. This increases the likelihood that they’ll interact with your brand and ask questions. This increases your bottom line and makes your business stand out.
You can even use digital signage to promote special sales. For example, you can display kids eat free on Mondays or offer discounts for repeat visits.
You can increase sales by displaying your best-selling products and services. These can be highlighted with colorful images and short messaging.
You can also change these electronic ads as often as you wish.
Boosts Cost Savings
There are many reasons why businesses are switching to digital signage. One of the most common uses is to promote products and services.
These electronic signs can help customers engage with your company and make the shopping experience more enjoyable. Creating and displaying digital signage can be simple.
Whether you have a small retail shop, a restaurant, or a hotel, digital signage can be used to increase sales. It’s also a great way to communicate with your staff.
Electronic Signs Encourage Action
A business’s main goal is to encourage customers to take action. In a retail store, this could mean promoting a specific product or offering a special discount on digital signs.
Updating and adding content to your brand digital signs ensures that your customers receive timely and personalized information about your business.
Other uses include showing live countdown timers to create hype around your current promotions. Electronic signage can also alert customers about upcoming events and notify them of new products or services.
Enhance The Retail Experience
If you work in retail, this could be for you! With the growing popularity of digital signage, more retailers are using technology to enhance the retail experience. This technology can help increase sales, improve customer satisfaction, and reduce staff costs.
Retailers are finding that digital signs provides customers with an engaging, immersive shopping experience. They can use this technology to showcase products, share promotions, and connect with customers; if you run a clothing store, then you could consider videos of models wearing your clothes.
Creating a connection with a customer is a key factor in retaining a loyal customer. If you can create a relationship, you’ll improve the chances of your customer making a purchase.
This small element of digital signs can make a large difference for your business.
Do You Use Digital Signs Today?
Have you used digital signage in your business? I’d love to hear about your experiences with digital signs in the comments below.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Digital signs seem like a creative way to spread the word about business and to engage customers and clients Lisa. I see these more frequently used as we travel up and down the East Coast of the USA. As far as encouraging action, never overlook the timeliness element mentioned. Entrepreneurs can update digital signs immediately. Gone are the days or hiring guys to paint the thing over hours LOL. I can just imagine those dudes now, with the rollers and long handles. How times have changed!
Hi Ryan, Oh yes, I see them south of us here on the East Coast. They are not allowed up in our area here to keep it rural. However, I do see one in a local bowling alley. I like your point about updating them immediately. Thanks for the valuable input Ryan. Have a great day and stay safe in the upcoming storm.