Last updated byat .
Your Personal SEO
This is the reality of SEO in 2013. Google believes that you are an accumulation of your activities online. When you have a Google profile, you are telling the search engine what you “own” and marking your online territory. It’s your personal SEO. If you have a generic name like Susan Silver this becomes important to distinguish yourself from others. You need to be auditing your personal search results in Google and Bing. I am going to make this task easier by giving you my personal SEO branding checklist.
7 Steps for a Personal SEO Audit
1. Google your website and name.
Track the results in a spreadsheet. In the picture you can see that I have done a sample search for “Cirquedumot”. I would note the position of each result and what pages appear. This should be part of your weekly SEO review.
2. Log your social media profiles and social networks
Perform a social media audit to find all those apps you signed up for and never used. Delete them if you can, clean up your social media mess!
3. Add Your author archives and social networks to your Google profile
Your Google Plus profile is chock full of personal SEO goodness. Don’t neglect the links that appear at the bottom of your profile; “Other Profiles”, “Contributor to”, and “Links”. In particular the contributor section should link to the author archive from blogs where you have guest posted. This will lead to rich snippets for your guest posts in search, if you have added the “rel=author” tag to the Google+ link in your bio.
On WordPress they take the form http://blog.com/author/yourname. It can also be found by clicking on the “written by name” on a published post, which usually goes to the archive page. This does vary by blog.
4. Create a Hub for your personal SEO
Your hub is the foundation of your SEO work. This really should be your main blog as building on anything you don’t own is liable to disappear or change their user agreement in an unfavorable way. Make sure that your blog is shareable, usable on a multitude of devices, and links to every important aspect of your online daily life. Keep as much content as you can on your blog. Instead of sharing a pin from Pinterest, embed it in a blog post and share that instead. Always prioritize driving traffic to your hub. If people follow you in other places consider it something extra nice.
5. Create a branding kit
I have a little file folder on my computer. Its contents; avatars, long bio, medium bio, short bio, one sheet of accomplishments, various elevator pitches, and a spreadsheet that lists my best work samples with their corresponding bit.ly links for tracking. Everything you need should always be available only a copy & paste or upload away.
6. Rewrite your social media profiles for consistency
You know a lot about yourself now and you have a branding kit at your disposal. You want to make sure that all your social media profiles point to your hub and contain your top keywords. This will change and evolve over time, do a review every 3 months to update.
7. Tweet only the best things when you self-promote
Automation is great, but using a plugin like Tweet Old Posts is not efficient in my opinion. For one thing, you can only share what has appeared on your blog. What about all those great guest posts that you did? Or that one pin that drove all that traffic back to your website? The spreadsheet in your branding kit should include all the urls that matter for your personal brand.
I use IFTTT to add these links to my buffer to be tweeted. You see, this means that they are always optimized for timing (another thing Tweet Old Posts cannot do). I never have to touch the tweets again if those times change. I just update my buffer schedule and they still go out at the right time!
Personal SEO, like all work in search, is about maintenance. These steps should get you ready to tackle most of the hurdles you will face optimizing your personal brand. I always say… prepare what you need before you need it.
Cheers to a stress free and an SEO friendly 2013! Have you checked your own personal SEO out yet?
Webmaster Tools Can Help You Find Holes in Your Keywords
Do you often check out your Google Webmaster Tools? I do check daily for my retail websites. I use it mostly for broken links (Under Health, Crawl Errors) but lately I started to look at the keywords info section and learned some new tools within them available. An eye opening experience for me and maybe you too?
How often do you log in to your Webmaster tools? Of course it is the first step to finding out more information about your website or blog. Sometimes it can be overwhelming. I don’t get in often to mine for Inspire to Thrive as I do for the retail websites. When sales go down the more I go and check out what could be happening. The same if your traffic stops coming to your blog, right? See the 3 great reasons to check your webmaster tools out below.
The part that intrigued me was the Queries with Change. It is under Traffic, then Search Queries. This part was new to me. It’s right next to the basic tab. Have you seen it on yours?
Now what really opened my eyes and bells going off for me was the results for Halloween Scrubs – the search query dropped for them 100%! Not surprising since it is November but made me realize how often things may change in search. So it is time to plug some of the holes. On the holiday page I still had the keyword Halloween, no more today! Just holidays and Christmas are relevant.
So what does this mean for you with your Webmaster Tools?
- You should log in often – at least weekly if not monthly to your webmaster tools.
- You should scroll through many of the pages for the search queries and see which keywords have changed either in queries or in the average position.
- Change some of your keywords and meta to make your page position better and to reflect what queries have gone up.
- Make a list of all your pages keywords and description titles. It will be a great reference tool for you when things change with keywords as they will.
- Don’t forget to check your keyword density too when you do make changes.
When is the last time you checked your keyword changes in Google Webmaster tools?
Does A Websites Seniority Play A Role in SEO?
I had been doing some research on competitive websites since the Google Panda and Penquin updates and found many on page one of search for the best keywords but they did not follow Panda or Penquin guidelines. Many had way too many keywords, titles that were over 70 characters, etc. But one thing did stand out: Their sites were old. Their websites had seniority over ours.
Many websites had keyword densities that were well over the recommended 3%. Yet their website ranked #1 in Google search. (for a popular | difficult keyword to rank for). Several did not have any alternate text on their images.They too ranked on page #1 of Google for the difficult keywords. A few had no sitemaps. A couple even had very lengthy url’s for their website’s name. It got me thinking: Does seniority play a role in a website’s ranking?
I am beginning to think so. I think a websites seniority is an important factor. And other reason for many people not to give up on their websites or blogs. Too many people quit at about a year or so. Newer websites really need at least 2 years to rank well. (Unless there is not much competition in your niche, or if you are a celebrity) You may rank well in the very beginning. But after a few months boom, down you go. It is an uphill battle from then on. But then one day your seniority starts to creep up and you’ll start ranking. Of course you must be updating your content with quality stuff – not just trash to update.
Is The URL Of Your Website/ Blog An Important SEO Factor Too?
I also tested a few other websites too not just ours. You can ask my friend over at Eurobeads. I had used the SEO Quake to run some experiments. Another important factor we found is to have the keyword in your URL – your site’s name. Something I did not really do here but I’d like to rank for the word Inspire one day. I have a way to go, some of the websites on page one have been around since the 1990′s. It will take time to gain some of my websites seniority there.
I just watched a video over a SEOMoz where they disagreed back in 2011 that a websites seniority makes a difference in rank . (A very informative video to watch too) They believe you can accelerate your website or blog faster and better. An interesting concept too.
Do you think your website or blogs seniority plays a role in SEO?