BING It Today
Last week many bloggers, SEO specialists and small online businesses were really upset with Google – myself included. Why don’t we all just Bing it and forget it! Maybe Bing would account for more searches and help us all get more out of Bing vs. Google. Plus look how pretty their homepage is. And isn’t this one ironic with these Panda’s? Love it!
How often do you use search in a day? 21% of our time online is spent searching. That is #2 behind time on social networks at 22% of the time. 3rd is reading content online at 20% of our time online. Google alone acounts for over 1 billion searches per day. Bing and Yahoo are right behind Google and Facebook for daily visits. (*Stats from Comscore, Nielson, TNS Digital Life and Pew)
The Bing Advantage
- You can see what your friends like on Facebook when you log in. You can see their referrals. Just log in via Facebook on Bing.
- You can also sign in via Microsoft.
- You can earn REWARDS via their Bing Awards.
Bing Awards are easy to do. Everytime you search you get reward points. You earn 1 credit per 2 Bing searches and up to 15 credits a day. That is 30 searchers per day that you can earn rewards from. When you have enough rewards you visit their redemption center to claim your rewards. You can earn Starbucks cards, Amazon cards and more. How nice is that! Is Google rewarding you for searching? They also offer sweepstakes that you can enter to win prizes when you sign up.
What others were saying about Google’s recent changes:
Nancy Cawley Jean – a Communications and Media Relations Pro blogged about the Google Reader changes a few days ago.
Google, you have gone too far. You’ve become a cyberbully! Yes, that’s exactly it. You’ve become a big, bloated, egotistical bully…… You can read more on Nancy’s blog.
Ana Hoffman from the Traffic Generation Cafe did a slideshare on the death of the Google Reader (You can click on image below to read more from her SlideShare)
“Google is on a killing spree 70+ dead products and counting….”
— Danny Goodwin (@DannyNMIGoodwin) March 14, 2013
— Robert Caruso (@fondalo) March 16, 2013
— Pam Moore (@PamMktgNut) March 14, 2013
SEO Updates via Google
Hubspot did an eye opening post the other day on the SEO Panda updates and it wasn’t pretty. It confirmed my suspicions on an Google update as one of my sites was tanking just on Google for the past 5 days. (I believe messy coding was the cause, more to come.) Some of the comments on Hubspot’s blog on the topic included:
It is a shame when a regular site created for anyone that is interested in that content gets hit. A regular site being the everyday business person not knowing much about algorithm’s and such builds a site to help his business along creating no foul play or black hat tactics…..
My website has 2,200+ pages of original content written by experts, minimal ads (in a narrow right column), NO duplicate pages, NO purchased links, NO empty pages. But, still, Panda took my traffic from 22,000 visitors on a good day to 8,000 on a good day. Killing my revenue and losing me my expert contributors….. Read more on their blog on this SEO topic.
— Danny Goodwin (@DannyNMIGoodwin) March 15, 2013
Will you be switching to Bing for your searches and earn their rewards?
Have you noticed a change in your traffic from Google in the past week or two?
Check out my guest post today too over at Adrienne’s Place.
Google Changes Coming
Goolge Changes – are you ready? I have been studying the latest news and blogs about the Google changes coming. It looks like the Google Panda is hard at work once again. What else do you have to do to your websites or blogs to keep up with this fast moving Panda?
Last week Google announced these changes via an infamous Tweet of their algorithm changes on Google search:
Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH
— A Googler (@google) March 23, 2012
I had been reading about this since March 15 when the Wall St. Journal did an article on the upcoming changes coming to Google and what it might mean for search for both the readers and website owners. Of course I started to check on some of our websites rankings and positions. Nothing had changed yet except we were getting more traffic. I cannot be sure yet if it’s related to the Panda over at Google.
What do these new algorithm Google changes mean?
- Semantic Search – The process of understanding the actual meaning of words. The search engine is looking to better match search queries with a database containing millions of entities. Google claims this process may take a full year. Google will blend new semantic-search technology with its current system to better recognize the value of info on websites and figure out which ones to show in search results. They want to provide answers without always giving blue links to other websites thus keeping visitors on Google for a longer time period.
- Elimination of Link Networks – I see this a very positive thing. Most of them were using “Black Hat” SEO tactics to come up higher in search results. You can read more on SearchEngineLand on this info.
- Keep It Simple – Keep it simple with your website or blog – Use real SEO tactics – no latest craze that tries to offer short cuts. See the Google’s Webmaster Blog for their 5 Common SEO Mistakes.
- Continue to Keep it Fresh – Keeping your content fresh is a plus! Not only for your readers but for SEO and Google. Continue to update your blog or website – not just to update but with relevant content.
- Be Careful of Over-Optimization – Do not stuff your content with too many keywords – I have been reading at different places that 3-5% the correct amount of keywords on a page. Susan at Cirquedumont did a post on over-optimization today – check it out!
Panda Affected Your Blog Recently?
Has the Panda Affected Your Blog? Have you heard of the Panda updates by Google? Panda updates are algorithm changes to search and search results that can affect your website or blog’s ranking in searches on Google. There is an engineer who works on the updates at Google named Panda and that’s where the name apparently came from.
When we first started our websites and I was reading daily on search engine optimization I wondered “what the heck is a panda update?” and “what is all this talk about a panda?” Google has been updating their algorithm changes more frequently to provide higher quality sites in search than ever before and it’s important to stay updated on these changes that affect our websites and blogs. You can stay abreast of these right on Google’s blog itself. And then if you need more interpretation you can find plenty of it online. I just Google it.
Here are some of the latest basic Panda changes you may want to be well aware of:
- Duplicate Content – A big no-no! Do not have any duplicate content on your website or blog that is on any other website or blog./li>
- Does the content have spelling errors or factual errors? Double check your spelling.
- Does your page provide value over other pages in the search rankings? Do you know what your readers want to see and does it serve a purpose?
- Excessive amount of ads – Another no-no!
- Make your pages and posts for readers – not for search engines.
- Do not have hidden text or links – (I don’t know how so I guess I’m good!)
- If you use affiliate programs make sure you offer some original content too.
- Avoid excessive link exchanges – only use relevant ones!
- And here is a link to the latest 21 more subtle updates at Web Pro News
Some of these seem like common sense and some are not so black and white but if you produce quality content over and over you should be okay on the Google search. Just remember too that the age of a site or blog makes a difference in rankings. Patience is a must with SEO!