So you want to up your content marketing strategies? If so you must have the right inbound marketing tools to increase your reach and save you time along the way. This will improve your content marketing strategy for your blog or business. Content marketing like social media marketing is not for the faint of heart […]
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Marketing to a business takes a different route than marketing directly to customers. They target multiple audiences (from C-suite executives to CEOs), and their customers largely respond to logic than emotions. This makes the B2B marketing strategies landscape a bit more challenging than B2C. The B2B marketing strategy has a longer sale cycle and is
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Looking for clever ways to reduce your marketing costs? To get the most out of your marketing budget, the key isn’t to try and cut costs but to improve your overall campaign. You need to monitor the performance of each keyword, ad, blog post, and more. This way you can figure out how to organize
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Lead magnet ideas for an e-commerce store will help your income grow as a business owner. A huge percentage of people visiting your e-commerce store won’t buy anything on their first visit. They are probably just wandering around checking out what you have in store. In fact, research by smart insight shows that only 97.5%
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