Increase Your Vlog’s Production to Boost Engagement

Demand for vlogs (video content) is historically high, and the quality production tools are within most creators’ vlogs production budgets. There’s more competition than ever to stand out which is why you need to increase your Vlog’s production.

So if you want to grow your audience — and eventually make money off your vlogs — you need to focus on boosting your vlog’s production value.

Thankfully, you can incorporate videography techniques that can improve both your workflow and quality. This way, you can take advantage of this time of unprecedented opportunity for professional vloggers.

How do you do this, exactly? The best ways to increase your vlog’s production value are to focus on your visual style, music selection, and best production practices.

Estimated reading time: 13 minutes

In this article, I’ll cover a few practical ways to improve each of these three areas and skyrocket the production value of your next video.

Table of Contents

Key Takeaways

To increase your vlog’s production, focus on enhancing visual style, music selection, and best production practices.
Implement three-point lighting to minimize shadows and improve video quality.
Incorporate dynamic camera movements to create more on-screen action.
Choose quality royalty-free music to set the tone and enhance emotional engagement with your audience.

What Exactly is a Vlog?

Let’s start with the basics. A vlog is like a personal TV channel that you produce, star in, and edit. These videos are usually shot in one of two ways:

The vlogger talks directly to the camera
The video includes shots of something the vlogger is doing (like traveling) along with a voiceover

Although YouTube is the most successful platform, there are other platforms like Instagram, Rumble, and Twitch that publish vlog content.

Vloggers do have to keep up with the changing dynamics and standards of the various digital platforms. Whether you want to produce short or long-form pieces, your vlog needs a personalized approach for each video and platform.

This way you can make more popular videos that strike the right chord with the audience on each respective channel.

Publishing Vlogs Today

When it comes to publishing vlogs, your success is directly tied to your artistic vision, production, and style. But your vlog doesn’t have to have to be funny or loaded with text to be entertaining or informative.

In a few flawlessly edited takes, you can easily capture the audience’s attention, concisely convey your points, and wrap it up cleanly.

The simplest production techniques are often enough to show up on a subscribers’ feed. But you need to produce something more unique to get more views, likes, and subscriptions. These last 3 are what determine how much revenue you receive should you decide to start monetizing your videos through ads.

Now, in order to render a quality viewer experience, grow your audience, and establish a market position, focus on the three essential elements to boost the production value of your vlog.

1. Professional Hair & Makeup for Your Vlog

One of the best ways to improve the overall production value of your vlog is through professional hair and makeup. Your audience always notices how you dress in front of the camera. Ideally, you should hire a talented hair and makeup artist to make the best lasting impression.

Have your stylist ensure the professional appearance of anyone you record. It would allow you and other participants in the vlog to focus on the content rather than the individual fashion. This makes your productions look more professional.

Plus, your style and appearance are a huge part of your brand.

Three-Point Lighting

Key
Fill
and Back.

What these three lights do is give you equal exposure, which is essential to minimize distracting shadows. The Key is the focal light that directs the audience’s attention, while Fill and Back round out the shot, all while minimizing annoying glare.

In contrast, if you only use a single light shot, your subject will look something akin to being spotlighted in dark woods, which is not a flattering look for anyone.

Imagine meeting someone for the first time. If you can’t see them clearly, then your trust in them is already diminished. Now apply that logic to your vlog. Poor production values such as bad lighting will undermine your success.

This small production investment will pay off quickly over time, as you will get more attention for your professional-looking videos. See for yourself the dramatic difference three-point lighting can make to your videos:

2. More On-Screen Action

Contrary to popular belief, more video action doesn’t mean you have to add car chases or fight scenes. Just increase your camera movement throughout the production to create more excitement for the audience.

For instance, if you’re talking and sitting at a table, come up with visual cues that would compel you to move around in the vlog. Or consider getting shots from multiple angles and editing them together to maintain some visual interest.

The more dynamic your shots are the less chance of a bored audience. By showing your audience visuals that relate to each particular vlog topic — whether that’s images of the topics you’re covering or shots of the places you’re visiting — you’re improving their perception of your videos.

Everyone has seen a million talking head vlogs at this point. Taking a more dynamic approach to vlogging will instantly improve how people perceive your work.

3. Better Music to Increase Your Vlog’s Production

Music is one of the most critical aspects of your video. Your background music establishes and conveys the tone of your feature. It’s like an auditory cue card that tells the audience how to feel.

Music can also provide the audience that your production is beginning or ending soon, thus giving them a crucial non-verbal prompt to like and subscribe to.

Of course, the challenge is finding good music. From commercial use to royalty-free music, there are different costs you should be aware of from the start.

Whether you’re a new or established vlogger it can sometimes be difficult to distinguish royalty-free vs copyright-free. Royalty-free music serves as a practical and affordable option. In a traditional music licensing contract, you have to pay royalties for the songs you use in your videos.

But royalty-free music allows you to obtain permission to use a copyrighted piece of music without having to pay for royalty — hence the term “royalty-free.”

The terms vary depending on the music licensing provider, but in some cases, you can use the same royalty-free music as much as you want, like using the same intro music.

Also, you don’t have to negotiate licensing costs, you either pay once for the song you want to use or sign up for a subscription and download as much music as you want.

This is one area you don’t want to cut corners on. Bad audio will tank the production value of your video. So always choose quality royalty-free music and sound effects. Your audience will thank you.

What Makes Up an Excellent Vlog?

The most successful vloggers focus on creating interesting, unique content first and foremost. Production value is important, but flashy cinematography should always be tempered by remembering that your audience will judge you by the substance of your content.

From real-time interactions to on-demand videos, there is more than one way vloggers can attract more viewers. If you want to obtain and retain loyal followers, improve your production value in concert with refining your content.

From Pre-Production to Post-Production of the Vlog

Production value also comes from the process. That means you need a plan that you can reproduce every time you shoot.

Pre-Production of Your Vlog

In the pre-production stage, you should plan out the schedule and attendance of your video shoot. Always make sure there is no miscommunication to eliminate logistical issues that might impact your creative efforts.

Think of the pre-production phase as prep time to ensure success.

Creating and Using a Pre-Production Checklist to Increase Your Vlog’s Production

This is one of the best practices for making the most of everyone’s time. It helps you to eliminate potential problems that can derail your video shoot. Remember, failing to plan is planning to fail.

If you’re not sure where to start, here’s a handy video guide:

See how that can increase your vlog’s production value now?

If you just want the highlights, Eric Sui recommends that you cover the following before you even start filming:

Are you speaking to the right audience?
Is your script polished?
Does your budget cover all the production needs?
Has the script been storyboarded, so your shots are visually laid out?
Is the talent in place?
Are the crew positions filled & aware of the schedule?
Is all the required equipment in place?
And, Is the shot list available?
Is the call sheet separated by setups?
Do you have backup plans?
Is the gear ready and in place?
Do you have the previsualization with key members done?
Is the game plan set?
Have the locations been locked down?
Are the lights, camera, and sound equipment ready to go?
BRING ENOUGH SNACKS FOR EVERYONE?

More To Increase Your Vlog’s Production NBSP

During the shoot, you should be on top of the production, because you rarely get a second chance. Budgets don’t last forever, even when you’re shooting vlogs. Whether you have an extended crew or not, always make sure there is enough space and time to record everything that you need.

Always shoot more than enough raw footage, so you’ll have plenty of takes and angles to choose from in post-production.

Post-Production Vlogs

When it comes to post-production, the only limit is your imagination. You can add in a range of additional visuals, like motion graphics or special effects. But again, you’ll want to have a deadline for yourself, don’t spend a month editing every vlog you shoot.

The more quickly you edit, the more videos you can produce, which means more views and more subscribers.

Vloggers need to use these videography techniques to transform and boost their video projects to be more popular and earn more revenue. If you want to be a successful vlogger, you will have to jump into the realm of modern production practices and use AI tools.

These practices will help to increase your vlog’s production value. Therefore, they are the difference between having a channel and making a great living.

AI in Vlogs Today

AI in vlogs today helps you plan, film, and grow your channel with less stress and more control. You can use AI tools to research topics, outline your script, and even punch up your hooks so viewers stay longer.

Smart editing apps cut silence, clean audio, add captions, and suggest clips for YouTube Shorts, Instagram Reels, and TikTok, so you repurpose content without doing everything by hand. Some creators use AI voice tools to fix lines or keep a steady tone, and AI thumbnails and title generators help you test ideas faster.

Analytics tools now spot audience patterns you might miss, like which phrases hold attention or which scenes trigger drop off. You still bring the story and personality, but AI acts like a behind the scenes team that speeds up your vlog workflow.

Conclusion: How to Increase Your Vlog’s Production

To increase your vlog’s production, keep things simple, consistent, and intentional. Treat every video like a small project: plan your shots, write a loose outline, and know what story you want to tell before you hit record.

Improve one piece at a time, such as audio this week, lighting next week, then editing flow. Use checklists so you do not forget key steps like framing, focus, and B-roll. Batch filming and editing so you save time and keep your style steady.

Study your own videos, notice what looks rough, then fix that in the next upload. Stay curious, keep practicing, and treat each vlog as a chance to level up your skills and your on-camera confidence.

Smart FAQs To Boost Your Vlog’s Production Value Fast

What does “production value” really mean for a vlog?

Production value is simply how polished your vlog looks and sounds to viewers.
It covers things like:
•How clear and steady your video looks
•How clean and balanced your audio sounds
•How smooth and intentional your edits feel
•How your lighting and colors support the mood of the video
•High production value does not always mean expensive gear. Viewers care more about clarity, consistency, and intention than about fancy cameras.
If your vlog looks clear, sounds crisp, and feels easy to watch, most people will say it has strong production value, even if you filmed on a phone.

What are 3 surefire ways to increase my vlog’s production value?

You can raise your production value fast by focusing on three areas: audio, lighting, and editing.
1. Audio first Viewers will forgive a slightly grainy image, but they click away from bad sound. Use an external mic when you can, reduce echo with soft surfaces (curtains, rugs, pillows), and keep noisy fans or traffic out of your recording space.
2. Clean, controlled lighting Face a window for soft natural light, or use one main light and keep it slightly off to the side of your face. Avoid strong overhead light that creates harsh shadows under your eyes.
3. Purposeful editing Cut out dead air, tighten long pauses, and remove repeated points. Add simple text, overlays, and b‑roll that supports what you are saying, not just flashy effects.
If you improve those three pieces, viewers will instantly feel like your vlog is more professional, even if nothing else changes.

Do I need expensive gear to upgrade my vlog’s production value?

You do not. You need clear audio, stable video, and decent lighting before you need a high‑end camera.
You can get a big jump in quality by upgrading in this order:
•A basic external microphone (lav or shotgun)
•A small tripod or phone mount
•An affordable LED light or softbox
•Most phones already shoot sharp video. Pair your phone with good sound and steady framing, and you are well ahead of many beginner channels.
If you already vlog with a camera, better lenses, neutral backgrounds, and simple light stands usually give more value than jumping straight to a top tier camera body.

How can I improve my lighting if I do not have a studio?

You can get strong lighting with simple setups that work in small spaces.
Try these options:
•Use a window as a key light: Sit facing the window, not with it behind you. This gives soft, even light that flatters skin.
•Avoid mixed lighting: Do not combine cool daylight from a window with warm yellow bulbs. Your skin tone will look off.
•Add a single main light: A small LED panel or ring light, placed slightly above eye level, can mimic studio lighting.
If your background is cluttered, turn your light a bit stronger on you and keep the room a little darker behind you. This pulls focus to your face and hides distraction

What simple audio fixes give the biggest jump in quality?

Audio fixes often give the biggest return for the least money.
Start with these quick wins:
•Get the mic close to your mouth: Even a cheap mic sounds better when it is close. Clip a lav to your shirt or bring a small shotgun mic near the frame.
•Reduce echo: Record in a room with soft items, such as a couch, curtains, or a bed. A bare room will sound hollow.
•Control background noise: Turn off AC if possible, close windows, and record when traffic or neighbors are quiet.
In editing, use light noise reduction and a limiter so your voice stays at a stable volume. Do not overdo effects or compression, or your voice can start to sound harsh or unnatural.

How does editing style affect perceived production value?

Editing shapes how professional your vlog feels. Even simple camera footage can look high quality with intentional cuts.
A strong edit usually has:
•Clean cuts that keep the pace moving
•Minimal dead space at the start and end of clips
•Occasional b‑roll that shows what you are talking about
•Text or titles that are easy to read and styled in a consistent way
•Fast jump cuts can work for high energy content, while slower cuts fit tutorials or storytelling. What matters most is that the edit matches your topic and never distracts from what you are saying.
If you are not sure where to start, focus on cutting out anything you would skip as a viewer: long pauses, rambling, or repeated lines.

Author
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Lisa Sicard

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO.
She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.

Lisa helps her clients with social media, email marketing and some SEO.

Increase Your Vlog’s Production Value: 3 Surefire Ways For You

Key Takeaways