Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

hello bar

Hello Bar – Why Neil Patel Convinced Me to Use a Nasty Pop-Up

You may have read how pop-ups can turn readers off. I’ve read figures as high as 95% of people hate pop-ups. Personally, I have have found some of the pop-ups to be quite intrusive especially on mobile. However, that was until I discovered the Hello Bar. But more and more people have been using these

Hello Bar – Why Neil Patel Convinced Me to Use a Nasty Pop-Up Read More »

content marketing strategy

How Content Marketing For Small Business Can Be Your Savior

How do you prove the value in your ROI and measure the impact of marketing on a business? It’s the eternal quest for marketeers today.  But content marketing for small business can provide the missing connection when done right. Measuring the success of what you’re doing is key. Aligning your content marketing strategy with KPIs

How Content Marketing For Small Business Can Be Your Savior Read More »

a walk for the community event

How To Give Back To Your Community As A Business Owner

If there is one thing I learned over these 50-some years gratitude goes a long way, especially in communities. Not only is it important to show gratitude in our personal lives, but as business owners in your community. More importantly, small business owners. Reciprocating, like gratitude, is also a way to show our appreciation to

How To Give Back To Your Community As A Business Owner Read More »

decision makers

3 Noteworthy Career Ideas For Natural Born Leaders

Are leaders born or made? Some people are just natural born leaders. They have influence over people without being bossy or demanding. Therefore, they have an aurora about them that people naturally seem to respect and listen to. Natural leaders are generally great communicators, negotiators, are organized and manage their time efficiently. They can captivate

3 Noteworthy Career Ideas For Natural Born Leaders Read More »

marketing operations

The History of Marketing Operations and How We Use Them Today

Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as: Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. More simply stated: Marketing is

The History of Marketing Operations and How We Use Them Today Read More »

Scroll to Top