Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

disappearing customers

The Disappearing Customer: Solving The Mystery Of Them

Have you noticed a disappearing customer gone astray? You don’t need to be Sherlock Holmes when it comes to working out the ‘Mystery of Disappearing Customers.’ This isn’t a case for Miss Marple, Hercule Poirot, or any other detective found in the works of Agatha Christie. There’s no point ringing the police, telling them that: […]

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affiliate marketing without social media

How To Promote Affiliate Marketing Without Social Media

As a blogger, it’s common to search for different ways to earn money. Sponsored posts and advertising can generate a decent income, but they may not be consistent.  This is why we aim to demonstrate how to promote affiliate marketing without social media. Therefore, it’s crucial to have diverse sources of income for your blogging

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how to use backlink management tools

Backlink Management – Manage Backlinks To Improve Website

Backlink management is the process of monitoring, analyzing, and maintaining the links pointing to your website. These links play a crucial role in search engine optimization. These backlinks can significantly impact your website’s visibility, authority, and overall performance.  In this article, I will look at the importance of backlinks management tools. I will provide actionable

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social media marketing trends

6 Social Media Marketing Trends To Watch In 2025

Long gone are the days when companies could reach their target audience without social media marketing. Today, social media presence isn’t optional, and the market is getting more and more saturated.  You have to keep up with the latest social media marketing trends to reach your audience. Is any proof needed? Let the numbers speak

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How to use social listening to generate qualified leads

True or False: Social Listening Can Help You Find Leads Today

Is it true or false? Social listening can help you find leads today? The ever-growing presence of social media platforms and online communities and their effectiveness in lead generation has improved lead generation for businesses. Although a crucial lead generation tool, social media is often noisy, and some brands struggle to leverage its marketing benefits.

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popular social media blogging

Popular Social Media Blogging: How To Start A Career In It

Running a popular social media blogging website is an exciting and potentially lucrative career path. it is one that allows you to reach a wide audience, share your passions, and make a living doing what you love. With countless platforms and endless possibilities for content creation, starting a career in social media blogging can be

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modern strategies for customer retention

8 Modern Strategies For Customer Retention For Better Results

When you integrate a solid referral program it is a very cost-effective approach to generating more quality leads. You will also want to be sure to use modern strategies for customer retention strategies for small businesses. It’s always easier and cheaper to maintain your current customer than to generate a new one. It can cost

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