Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

b2b marketing strategies

10 B2B Marketing Strategies To Grow Your Business

Marketing to a business takes a different route than marketing directly to customers. They target multiple audiences (from C-suite executives to CEOs), and their customers largely respond to logic than emotions.  This makes the B2B marketing strategies landscape a bit more challenging than B2C.  The B2B marketing strategy has a longer sale cycle and is […]

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create online brochures

9 Ways to Make Your Brochure Stand Out From The Competition

Your online brochures are one of your most effective tools for promoting and selling your business. It’s a distillation of all you know about your company, its products, and its services. And like any other tool, if not properly designed or easily rendered useless by competition within the industry.  You may want to consider a

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video ads

The Power Of Video Ads: How They Can Boost Social Media

Did you know those video ads on social media have a 23x higher view rate than standard image ads? Content marketing is an excellent way to build trust and brand awareness. But you might feel like your content marketing efforts are not reaching the right audience. This leaves you wondering if there’s another effective way

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best stock trading platform online

5 Things To Consider Choosing the Best Stock Trading Platform

While it is impossible to predict investment results with absolute certainty. You can choose the online brokerage that best meets your requirements and may position you for success. This post will go over everything you need to consider when choosing your perfect brokerage online. From what you might have known already to what you probably

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WordPress Site Traffic is

How to Increase WordPress WebSite Traffic for Better SEO

There are numerous aspects to consider when it comes to the growth of your website’s audience. Among the most important is your site’s search engine optimization (SEO) performance. Your website’s ranking position in search engine results pages (SERPs) is one of the primary factors determining how much website traffic it receives. The higher your WordPress site

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third-party cookies vs. first-party cookiesy

3 Key Differences Between Third-Party vs. First-Party Cookies

Even after you leave a website, cookies will remember login details, products, shopping carts, and other important information. As a result, they are a popular method of collecting important information and are frequently used for advertising purposes. Therefore, understanding cookies’ role in the technological world is important, especially if you want to learn more about

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hiring the best marketing managers

8 Tips For Hiring The Best Marketing Manager for Your Biz

It’s crucial to discover a method for fairly evaluating applicants for hiring the best marketing manager. You will want to avoid costly missteps when determining how to recruit the ideal marketing manager. You will need to establish a strategy that will enable you to locate and select the finest applicant available because you won’t always

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selling your property

Selling Your Property – A Guide To Marketing Your Property

Selling your property does not need to be as stressful as you may think. Discovering the best resources to make the procedure go off without a hitch is ideal. It will make the experience one of excitement and ease rather than anxiety. This guide will help you be prepared to undertake this daunting process of

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increase your affiliate websites conversion rates

Increase Your Affiliate Website’s Conversion Rates & Sales

Are you trying to increase your affiliate website’s conversion rates and sales? If you own an affiliate marketing business, you’ll agree that affiliate marketing is highly competitive. The average affiliate marketer has to compete with other affiliates. Not only that, but the search engines, and even the affiliate networks whose products they’re promoting. Affiliate marketing

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