Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

is there bias in numbers and statistics?

Bias in Numbers: How to Spot It Fast With the Ground News App

You’ve seen bias in numbers happen. A chart flies by on X, a headline shouts “support is collapsing,” or a LinkedIn post drops a “stunning” percent change with zero links to the source of data. These quick-hit stats demand attention, but they often hide statistical bias through selective presentation or framing. You’re on a deadline, […]

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Is your Facebook page scheduled for deletion?

Facebook Page Scheduled For Deletion: Is It Real or A Scam?

Is your Facebook page scheduled for deletion? Are you worried if it’s a legitimate notification or just another Facebook scam? In this blog post, I will explore the topic of Facebook Page Scheduled for Deletion. Many Facebook users have received messages claiming that their pages are at risk of being deleted. This is a phishing

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how niche edits work and why they help your blog's SEO and traffic

What Are Niche Edits and How Do They Help You Build Backlinks?

Niche edits (or link insertions) are a popular and effective link-building strategy in search engine optimization (SEO). Simply put, with niche edits, you place a hyperlink into an existing piece of content. This allows you to secure backlinks from established, high-performing articles or blog posts, boosting your site’s search engine rankings without creating new content

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image SEO for bloggers

Image SEO for Bloggers: File Names, Alt Text, and Compression Without Blurry Photos

A great photo can enhance user experience by pulling someone into your post, but it can also hurt site speed and slow your site to a crawl if you upload it the wrong way. Image SEO for bloggers, a key part of Search Engine Optimization, is really about three things you can control: fast loading,

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user-friendly websites that convert for you

Designing User-Friendly Websites That Drive Results In 2026

User-friendly websites that genuinely connect with visitors are built on a user-centric foundation. This strategy necessitates an in-depth understanding of your audience’s behaviors, preferences, and challenges. By leveraging research, analytics, and direct feedback, you can design an interface that not only appears attractive but feels intuitive and welcoming. Working with a team like a San Diego

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can you try mSpy for free in 2026?

Can You Try mSpy for Free? What Parents Need to Know In 2026

If you’ve searched “can you try mSpy for free” while staring at your kid’s phone habits and thinking, “Is this normal, or is something going on?”, you’re not alone. Most parents want to test a parental control app or cell phone tracker before paying for something that might not fit their family budget. Here’s the

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offline marketing

Offline Marketing: Is It Still a Viable Marketing Strategy Today?

“Everything is online now.” You hear it all the time, and it’s not wrong. Your customers immerse themselves in digital marketing as they scroll, search, compare, and buy from their phones. But here’s the part people miss: offline marketing strategies still work because people still live offline. You still meet neighbors at the school pickup

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backlinks can give your website authority

How To Get Backlinks To Give Your Website Authority In 2026

Backlinks matter because they act like trust signals, they tell search engines your page is worth ranking. On this Inspire to Thrive Post, you’ll learn how to earn quality links with clean outreach, smart content angles, and simple checks that keep your link profile safe. What Are Backlinks? Backlinks are links pointing to your website

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the weather and ad spend are related

5 Ways Weather Data Patterns Can Help You Cut Through Ad Spend Optimization

In digital marketing, you end up obsessing over sending the right message at the right time. You tweak your headlines, A/B test images, and dig deep into demographic targeting. You want your ad spend optimization to work effectively. Let’s imagine for a moment that you’re running a static ad campaign that looks the same when

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HubSpot vs. Hootsuite for Instagram

HubSpot vs. Hootsuite for IG: Which One Is Best for Instagram in 2026?

You know the feeling. You’ve got Reels to plan, Stories to keep warm, comments to answer, DMs to handle, and someone still wants a clean report that proves Instagram is doing more than collecting likes. If you’re doing all that inside the Instagram app, you’re always one notification away from losing an hour. This hubspot

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Why Your YouTube Shorts Get More Views Than Your Videos

Why Your YouTube Shorts Get More Views Than Your Videos (And What to Do Next)

You post a YouTube Short video, and it goes viral, with thousands of views in hours. Then you publish a longer video you’ve been working on all week, and it crawls. If you’re thinking, “Why do my YouTube shorts get more views than my videos?” you’re not alone, and you’re not doing anything “wrong.” YouTube Shorts and

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