Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

online startup

Why It’s Hard For Your Online Startup To Make Money Today

The emotions that surge through your body when you decide to launch a business are intense. Apart from excitement, you’re also scared and apprehensive about making financial progress for your online startup business. After all 90% of all startups will fail within the first five years according to Santa Cruz Works. The average cost for […]

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case studies in marketing

How Case Studies in Marketing Are An Effective Online Tool

Whether you are a small business or a Fortune 500 company, case studies in marketing can be an extremely valuable online marketing tool. A well-written case study in marketing can help you attract new customers, differentiate your company from the competition, and boost your credibility. In this blog post, we will discuss how to create

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2024 email marketing trends

11 Evergreen Email Marketing Trends in 2025 That Get Results

Email marketing is far from old news. It’s still a powerhouse in the marketer’s toolkit, and the landscape keeps changing. Are you tired of stale tactics that don’t perform? It’s time to look at evergreen email marketing trends in 2025 that consistently deliver. And people were saying email was died years ago, however it’s not

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Is Snapchat safe for children

Why Monitoring Kids Snapchat Account Avoids Trouble Online

Are you concerned about your kids’ safety on Snapchat? Learn how monitoring your kids Snapchat account can ensure they are using the platform responsibly and are protected from potential online risks. If your kids are on this popular platform, you will need to know how to monitor kids Snapchat apps so they don’t get into

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best project management tools for digital marketers

The Best Project Management Tools for Digital Marketing

The world of digital marketing is all about timing, precision, and creativity. But when you’re managing multiple projects, deadlines, and team members, things can quickly get overwhelming. That’s where the best project management tools come in. They help you stay organized, foster collaboration, and ensure that every piece of the marketing puzzle falls into place.

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using stock photos of people

A Guide to Using Stock Photos of People in Your Social Media

Humans are inherently social creatures who value the opinions of others and seek validation. That’s why using stock photos of people is such a powerful marketing strategy. When viewed on a computer screen, these pictures evoke emotions and lend authenticity to your brand. In 2025, companies are particularly focused on leveraging social media for promotion,

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