In today’s competitive business landscape, it’s undeniable that we face challenges in a saturated industry. Every company is on the hunt for fresh and captivating methods to promote themselves to the public. This leads us to wonder, why has marketing a business become such a daunting task in recent times? Do our innate personality traits affect our marketing efforts?
Furthermore, is there anything we can do to make it more appealing to our target audience?
Table of Contents
Learning The Fine Art Of Promotion In A Personal Sense
When it comes to marketing ourselves, it’s all about creating a sense of intimacy and ensuring our product comes across as very personal and human.
Because there are so many videos and targeted marketing tactics that shove the product down people’s throats, we may be forgoing any sense of humanity.
But this is where the target audience needs to be analyzed and researched thoroughly. To ensure we do this, we need to conduct relevant market research.
Then find out whether there are any supreme yet intimate methods for promoting products to our customers.
When it comes to promotion, it’s not necessarily about big banners; it’s about making a product that communicates our business more subtly. Being subtle is a key to marketing a business today.
You could contact a supplier of your niche products and have them craft something unique. And it’s these products that are unique, but they still do their job of communicating the company.
And sometimes it’s not about the big messages but about employing a more subtle approach.
Working On Our Innate Personality Traits
Marketing, on the face of it, is still difficult because we can’t convey our innate personality traits quickly. This is the cardinal rule of getting across to any customer.
And yes, this is where your brand needs to be well-realized and fully formed, but it’s about learning a combination of tactics that work with your brand.
This can result in a lot of trial and error. But we need to realize that when we promote our business, our personality shines through in everything we do.
From our copy to our logo, and of course, to our products. And this is something that many startups can fall foul of.
Although a business may know the best SEO tactics or can find a good way to make their products stand out, ultimately, what keeps people coming back, and therefore increases their bottom line, is the personality of the business.
However, when we are promoting ourselves or our brand, we need to have a clear understanding of who we are.
After all, we can all learn tactics or focus on the hard sell, but does this really help nurture a relationship with a customer?
Personality Tests
The innate personality test is straightforward. It poses scenarios and multiple-choice responses to gauge how you’d likely act.
The questions aim to reveal your core traits, such as assertiveness or empathy. There are no right or wrong answers since it simply measures your instincts.
The test takes around 15 minutes and provides insights into your natural tendencies, helping identify ideal roles and environments. It’s an efficient way for employers to assess fit beyond just skills.
Innate Personality Traits Shining On Social Media
Showing personality on social media marketing is really important today. If you don’t show your personality or your brand’s personality on social media, it won’t work. People want to know who you are.
They want to relate to a brand or a particular person. This is what makes marketing on social media effective today.
That is why showing people of your brand is very important. The stories on Facebook and Instagram remain HOT because many offer behind-the-scenes looks at brands. These stories showcase who we are and what our personality is.
You may remember a video I made about using Agorapulse for social media management a while back. Can you see my innate personality traits in this video?
People Purchase From Those They Trust
People buy from people they trust because trust is the foundation of any successful relationship, including business transactions. When customers trust a person or brand, they feel confident in the quality of the product or service offered.
Trust eliminates doubts and uncertainties, which often arise during the decision-making process. Customers are more likely to make a purchase when they trust the seller’s credibility and reliability.
Trust also builds loyalty, as satisfied customers are more likely to become repeat buyers and advocates for the brand.
In essence, trust is a key driver of customer satisfaction and long-term business success.
Key To Marketing A Small Business Today
This is what it’s all about. Marketing is such a difficult component to get right that you can spend a long time finding the best methods to get yourself across.
But if the personality isn’t there, it’s not going to result in a business that stands the test of time, and your customers will never come back.
Summary: Are Your Innate Personality Traits A Key To Marketing Your Biz?
Your personality plays a bigger role in marketing than you might think. Whether you’re an outgoing connector or a thoughtful strategist, leaning into your natural traits can make your business stand out.
For example, extroverts might thrive on networking and video content, while introverts might build trust through in-depth blog posts or email campaigns. When you align your marketing strategy with your personality, your efforts feel more authentic—and that authenticity is what draws customers in. Instead of trying to fit a mold, focus on tools and strategies that feel comfortable to you.
This way, your marketing not only becomes more effective but also easier to manage in the long run.
She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.
Lisa helps her clients with social media, email marketing and some SEO.
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Hi Lisa
Showing your personality in your posts is a huge competitive differentiator. People can copy all sorts of stuff but can never copy YOU.
Also, adding the vulnerable sides of your personality into your posts works more wonders
Thanks for sharing another gem
Hi Tanyi, yes – that is sure try, our personalities cannot be copied. I think showing some vulnerability shows that we are human and others can surely relate to that. You are most welcome and have a terrific Thursday Tanyi.
Thanks for coming by and taking the time to comment here.
Hi Lisa,
I used to run a music project and initially, I was a total disaster on social media.
All I was posting was “buy my stuff” kind of things, instead of showing more of my human side/personality.
Once I started showing my personality and engaging with people, I saw a massive difference.
So I would say personality is definitely really important in order to get your customers to trust you.
Cristina
Hi Cristina, Welcome to Inspire To Thrive. Thanks for sharing your story with us here. Oh yes, many brands start out with buy my stuff and soon realize it doesn’t work! Showing your personality on social is VERY important. I’m glad you have learned that one. Have a wonderful Monday and new week ahead Cristina.
Hey Lisa,
people online pretend to be something else than what they really are, pretend to be this instead of that.
This is so wrong and phony, and anyone with a half brain can smell such a thing a mile off.
Plus it’s HARD to lie all the time.
The answer of course is to be yourself. No one can beat you at that and each of us has that special “vibe” that attracts like-minded people.
Hence likability draws support which then turns onto a business.
Being yourself is prerogative to success.Do that and all that’s missing is hard work
But we can manage that too, can’t we?
Cheers!
I love your advice Lisa. I kinda, a little bit, a wee bit, add my personality to my business and brand message. I figure if we brand ourselves we build a brand on something genuine that no human in history can mimic. Sounds good to me. Selfies, stories, experiences; add YOU to your business and serve your readers to stand out from the crowd.
Hi Ryan, thank you. LOL, a wee bit? A HUGE bit I would say and that’s great. I don’t think anyone could mimic you online Ryan. I need to work on doing more of that too. I hope you have a great weekend.