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content marketing engine

Content Marketing Engine: 10 Elements For Success

What is a Content Marketing Engine? It is the processes, tools, and people that deliver consistent, targeted, high-quality content in a variety of media formats. Content marketing for search engines helps your content be found when people are searching online for answers. A content engine can include blog content, eBooks, webinars, infographics, videos, slide shares, […]

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marketing operations

The History of Marketing Operations and How We Use Them Today

Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as: Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. More simply stated: Marketing is

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