Meta launched Threads in July 2023, and I’ve watched it grow from zero to over 100 million users faster than any social platform in history.
Although most social platforms struggle to maintain user engagement, Threads has created a unique environment where authentic conversations thrive.
And if you’re wondering how brands are using Meta Threads in their social strategy, you’re asking the right question. Early adopters have already discovered tactics that yield results, while others are still treating it like another Twitter clone.
In this post, I’ll show you how successful brands are using Meta Threads to strengthen their social media strategy. Let’s get started?
Table of Contents
What Are Meta Threads?
Meta Threads is a social media application launched by Meta. It’s the parent company of Facebook, Instagram, and WhatsApp. It’s a tool that allows users to share longer-form, threaded posts within a single conversation.
It’s designed for those who want to convey more comprehensive ideas or updates but don’t necessarily want to create multiple individual posts. In simple terms, Meta Threads offers brands the opportunity to engage in more in-depth conversations with their audience.
How Brands Are Using Meta Threads
The Brands are tapping into Meta Threads to spark conversations, build visibility, boost brand awareness, and ultimately drive sales. Here’s how brands are using Meta Threads in their social strategy.
1. Improve Content Strategy
Threads is changing how brands share content, and smart brands are adapting fast. A key example of how brands are using Meta Threads in their strategy is by sharing behind-the-scenes moments that feel authentic rather than overly polished.
You can do the same to improve your content strategy. Show your team at work, share quick industry tips, or ask questions that spark conversation. This builds trust and warms up your audience before you promote a product
Instead of long blog posts, try breaking down complex topics into short, connected threads. This keeps people reading and makes your message easier to absorb, especially when explaining your industry or product.
Threads is also great for testing ideas. Use it to share early concepts, gather feedback on potential products, or jump into trending conversations.
Understanding how brands are using Meta Threads in their strategy for real-time feedback and idea testing can sharpen your overall social media content across various platforms.
2. Build Stronger Customer Relationships
Threads gives you space to respond to customer questions, concerns, and feedback in a more thoughtful way. Unlike quick replies on other platforms, Threads encourages deeper conversations that show you care and are an expert in your field.
I’ve seen how brands are using Meta Threads in their social strategy to change their customer support approach. Instead of pushing complaints to private channels, they handle them openly and professionally.
It’s also a great place to highlight customer wins. Share how people use your product, post their success stories, or feature glowing reviews. In the example below, Adobe used Threads to spotlight a customer using their app. It felt real and earned more trust than a polished ad ever could.
Image via Adobe
3. Incorporate Interactive Content
Interactive content turns passive followers into active participants. Understanding how brands are using Meta Threads in their social strategy reveals opportunities for engagement that other platforms can’t match.
For example, polls perform exceptionally well on Threads, encouraging thoughtful responses beyond simple yes-or-no answers. You can request input on trends and product ideas. It’s a smart way to gather insights while building engagement.
Additionally, thoughtfully crafted questions generate substantial discussion. Avoid being generic. How brands are using Meta Threads in their social strategy is by co-creating content with followers.
You can start a thread asking followers to contribute their own experiences, tips, or stories related to your topic. You’ll not only get great content, but also show your audience that their voices matter.
4. Tell a Story Through Sequential Posts on Meta Threads
Threads is built for storytelling. How brands are using Meta Threads in their social strategy often involves sharing narratives that unfold across multiple connected posts, keeping the audience engaged from start to finish.
Think of each thread as a chapter in your brand’s ongoing story. You might document a product’s journey from concept to launch, sharing challenges, breakthroughs, and lessons learned along the way.
Instead of presenting dry statistics, show how your product feedback software solved a specific customer problem. Start with the challenge, build tension around potential solutions, and conclude with successful results that demonstrate your value.
5. Increase Reach with Hashtags and Mentions
When it comes to increasing reach, how brands are using Meta Threads in their social strategy differs from other social platforms. You can use hashtags and mentions to help more people see your content.
However, stick to 3–4 relevant hashtags per post. Skip the trendy overload. Industry-specific tags typically perform better than broad ones, so focus on what your audience is interested in.
A quick way to find effective hashtags is by checking what competitors and followers are using. You can leverage hashtag generator tools, such as those listed in Attrock guide, to quickly find the best hashtags for your content.
You can mention industry experts when sharing insights, tag partners when discussing collaborations, or reference customers when sharing success stories. These organic mentions often lead to meaningful interactions, expanded reach, and increased sales.
6. Support Your Marketing Goals
If you outsource video editing or other content tasks, Threads is the ideal platform to showcase the results. Share video snippets, highlight creative decisions, or walk your audience through the production process. It builds trust and shows the value behind your content.
Threads is also a powerful tool for event marketing. Whether you’re at a conference or recording a Zoom meeting for a webinar, you can share live updates, key insights, and behind-the-scenes glimpses. This keeps your audience engaged and makes them feel part of the action.
Threads is also great for building partnerships. By consistently sharing value and engaging, you attract like-minded brands that are interested in collaboration. This approach shows how brands are using Meta Threads in their social strategy — not just to increase follower counts but to foster meaningful interactions.
Conclusion: Meta Threads Strategy
Now you understand how brands are using Meta Threads in their social strategy. You, too, can leverage the platform to foster real conversations, honest storytelling, and deeper customer connections.
However, you have to be consistent and authentic. Show up regularly, provide genuine value, and engage sincerely with your audience.
Don’t wait for the space to get crowded — start using Threads now to boost your brand and drive real results.
He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.
He contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more.
He leverages his experience to help SaaS businesses, influencers, local businesses, and ecommerce brands grow their traffic, leads, sales, and authority.
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