Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

Today crucial digital marketing is key to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done.  Today, it’s an integral part […]

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offline marketing

Offline Marketing: Is It Still Viable Marketing Strategy Today?

Many offline marketing strategies had become impractical since the pandemic. Marketing events such as launch parties and trade shows were made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards also were thought risky. Online marketing is clearly safer on the whole – people can still visit your

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running an online business

Running Your Business Online As Smooth as a Baby’s Bottom

Would you love to be running your online business as smoothly as possible heading into the future? If you run a small business, chances are, this year has seen you undergo a whole lot of change in order to keep things up and running, especially if you were initially running a traditional brick-and-mortar store. While

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