Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

micro-SEO strategies

The Role of Micro-Seo Strategies in Driving Targeted Traffic

Search engine optimization (SEO) continues to be critical in the ever-changing digital marketing world if you wish to build your online presence. However, as competition gets tighter, just a broad SEO strategy may not be enough to make you stand out. That’s where micro-SEO strategies come in, a practical granular approach targeting strategically chosen pieces

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blockchain podcasts

Watching Blockchain Podcasts Provides You More Knowledge

Blockchain podcasts are becoming the rage today. Blockchain is one of the most transformative technologies of the 21st century, revolutionizing industries from finance to supply chain management. As a decentralized ledger, it offers transparency, security, and immutability. But understanding blockchain can be daunting, especially for beginners. I learned a little about being on the blockchain

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b2b seo strategies

6 Ways to Build a Successful B2B SEO Strategy

Developing a strong B2B SEO strategy is essential for remaining competitive in the always-changing field of digital marketing in 2025.  Understanding and putting into practice a comprehensive SEO plan can greatly improve online exposure. A plan can create targeted traffic, and eventually promote commercial success as companies continue to traverse the digital shift.  Nowadays, SEO

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Instagram positive sentiments

How Instagram Positive Sentiments Can Boost Your Account

Is your Instagram engagement not where you want it to be? Instagram Positive sentiments could be the key you’re overlooking. By focusing on content that inspires, uplifts, or sparks good vibes, you can encourage followers to interact more with your posts. When people feel good about your account, they’re more likely to comment, share, and

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unregretted user seconds

Unregretted User Seconds On X: The New Social Media Metric

Social media is full of endless scrolling, but how much of it do you truly value? Elon Musk’s comments on X a while back about “unregretted user-seconds” put a spotlight on quality over quantity when it comes to online engagement. The post from Elon sparked major debates on the X platform about his approach to

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generating facebook reviews for your business.

How To Get Facebook Reviews: 10 Strategies For Your Page

Online reviews shape buying decisions more than ever, and Facebook reviews play a big role for businesses. People trust reviews to gauge reliability, service quality, and overall experiences. A single positive or negative review can sway opinions fast, especially when shared on social platforms. Businesses need to manage and respond to reviews to build trust

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building native mobile apps

5 Reasons Why Building Native Mobile Apps Is Worth the Money

The mobile app industry continues to grow, with the global app market projected to expand significantly. Recent statistics show that in 2023, global mobile app downloads increased to 148.2 billion, marking a growth of 3.9% from the previous year. Building native mobile apps is well worth the investment today. This growth highlights the increasing reliance

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