Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

automate linkedin outreach

The Smartest Way to Automate LinkedIn Outreach and Turn Connections into Clients

By / 2 Comments / December 11, 2025

LinkedIn is the go-to platform for professionals to expand their network, generate leads, and build meaningful business relationships. However, reaching out to potential clients manually can be tedious and inefficient, especially when scaling your outreach efforts. That’s where automation comes in. When done right, LinkedIn automation can help you connect with the right prospects and […]

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viral blog posts

The Secret to Viral Blog Posts: Highly Shareable Content

By / July 20, 2025

Blog writing can feel like trying to hit a moving target, except the target is your reader’s attention, and they’re usually scrolling faster than you can say “clickbait.” Let’s be honest: writing viral blog posts that people actually want to share can seem impossible, especially with how oversaturated the info space is. A blend of

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in-house or SEO agency?

In-House vs. SEO Agency: Why Choose to Outsource It Today?

By / February 21, 2025

Learn why many businesses are choosing between in-house vs. SEO agencies today. It is because SEO is no longer optional—it’s essential. Whether you’re a small business or a large enterprise, ranking high on Google can mean the difference between steady growth and getting lost in the digital noise. I’ve used both in the past and

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finance and investment niches

The Best Blogging Strategies for Finance and Investment Niches

By / December 11, 2025

Finance and investment blogs serve beginners exploring personal finance and seasoned investors tracking market trends, providing well-researched, accurate, and timely content. The challenge? The finance and investment niches space is highly competitive, and search engines prioritize authoritative sources. To succeed, you need more than just good writing. A strategic approach helps your content rank, build

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online business owner

Online Business Owner: 8 Skills & Strategies You Need to Grow

By / 4 Comments / November 18, 2025

Taking care of business is just one of the skills needed for a successful online business owner. Most successful online business owners have to wear many different hats. They learn how to do accounts, e-commerce, social media skills, marketing, pitching, and plenty of other skills. These skills are important for generating income for your online

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how to do keyword research

Effective Keyword Research To Grow Your Blog – 8 Tips To Start

By / 4 Comments / November 15, 2025

People use effective keywords to conduct online searches when looking for products, or solutions. This means that if your content effectively uses keywords that your target audience is searching for, your web traffic will likely increase. That is why you will need the most effective keyword research tools to use today. Keyword analysis enables you

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mobile app tracking

Mobile App Tracking Tools: Track Your Kids & Money Like a Pro

By / November 2, 2025

Mobile app tracking tools have revolutionized the way we monitor various aspects of our lives, from keeping tabs on our kids’ digital activities to effectively managing our finances. With the increasing importance of staying informed and in control, understanding how to utilize these tools is paramount. In this blog post, I will explore the functionalities

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generating b2b leads

6 Reasons Why B2B Lead Generation Is Essential To Your Biz

By / February 16, 2025

These days, more and more companies are thinking about B2B lead generation. This process of generating leads involves identifying and cultivating potential customers or clients for your products or services. In this context, these activities occur within the business-to-business market space. You may be currently seeking B2B marketing strategies to grow your enterprise. In this

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