Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

digital marketing strategies for business

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss

By / Leave a Comment / June 4, 2025

Most business owners know they need digital marketing. But fewer stop to ask if their digital marketing is actually working in service of their broader business strategy. A flashy Instagram campaign, a few blog posts, or running paid ads might feel productive, but unless those efforts are mapped to real business outcomes—like revenue, customer retention, […]

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how to respond to negative comments

Should Businesses Respond to Negative Comments Online? A Practical Guide 

By / June 3, 2025

Operating a successful business is often a double-edged sword. The more your company is known, the more opinions it will gather. There will be more customers, conversations, and negative comments.  After all, the bigger the audience, the louder the criticism, or so they say. At least one survey confirms that customers find online reviews and

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how to fix underperforming content

Content Development: Detect Poor Content & Make It Sizzle

By / 10 Comments / June 2, 2025

In 2025, content is the primary focus of marketing efforts, and there is an emphasis on quality over quantity. Brands produce fewer pieces of content. But the content is highly targeted and designed to elicit a specific reaction from the audience. However, there remains some underperforming content that needs content development to make it sizzle.

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digital marketing stress

Managing Your Mental Health As A Digital Marketer

By / 2 Comments / May 29, 2025

Being a part of the social media world as a digital marketer necessitates being perpetually active, from seeking inspiration in various feeds, interacting with comments, to staying updated with the latest trends. Adding the elements of the relentless news cycle and dealing with internet trolls could potentially lead to complete exhaustion working in digital marketing

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in the summertime

7 Summer Blog Ideas – Avoid The Summertime Blog Traffic Dip

By / 78 Comments / May 28, 2025

Have you noticed your blog getting any less traffic in the summertime when the weather gets hot? Is your blog summer-proof? I have some summer blog ideas for you as you may drip your feet into a cool pool. Several website owners answered the question on Quora about summertime web traffic. Most website owners agreed

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Instagram Threads Ideas

Instagram Threads Ideas: How to Integrate Threads With Your IG

By / May 27, 2025

Instagram and Threads by Meta now work closer than ever, inviting fresh ways to connect that go beyond simple posts. With the right Instagram threads ideas, you can extend your reach, encourage more conversation, and share behind-the-scenes moments that strengthen your brand’s voice. Businesses and creators are now using Threads to spark real-time chats, share

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creator buddy

Creator Buddy: The Secret to Growing Real Engagement on X

By / 2 Comments / May 25, 2025

Looking to grow your presence on X (formerly Twitter) and maximize your engagement? If you’ve been struggling to boost your impressions or expand your audience, Creator Buddy is the tool you need. This amazing tool simplifies content creation, helps you manage replies, and even revamps old posts for renewed success. Whether you’re aiming to increase

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mixing tweets

Mixing Tweets Up: Better Engagement On Your Twitter X Feed

By / 51 Comments / May 24, 2025

Have you tried mixing tweets up in your feed? To increase engagement and attract a wider audience on X Twitter, it is essential to have mixed media posts. By assorting the content you share, you can keep your followers interested and encourage them to interact with your posts. Vary your tweet posts by including a

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