Lisa Sicard | Founder & Owner, Inspire To Thrive

Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

instagram business card

How to Create a Business Card with Instagram (Examples + Free Tips)

An Instagram business card is a great way to expand your local presence in person to an online presence on IG. These business cards are easy to make online. You can have them printed online and shipped right to your home or office. When you’re out meeting people, and they ask about your job or […]

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The Evolution of SEO: Navigating Trends & Strategies

The Evolution of SEO: Navigating Trends & Strategies

SEO strategies, or Search Engine Optimization, have come a long way since their early days. What once revolved around keyword stuffing and link chasing has become a more sophisticated practice centered on helpful content, strong technical foundations, user experience, and visibility in both traditional search results and AI-generated answers. In 2026, ranking still matters, but

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Desk with an SEO laptop, glowing orange pillar icon, papers, coffee mug, and plant.

Avoid This Yoast Cornerstone Content Mistake

Have you marked dozens, or even hundreds, of posts as important in Yoast or Rank Math? That Yoast cornerstone content mistake can make it harder to keep your true best resources front and center. The Yoast SEO plugin’s cornerstone setting is an organizational signal, not a ranking feature. It won’t directly increase blog traffic, but

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AI Sales Role Play with Lisa and Stella at Inspire To Thrive.

How Solopreneurs Can Use AI Sales Role Play to Nail Their Pitch

Solopreneurs often learn to pitch in the worst possible place: the real call. AI sales role play lets you practice first, so the next sponsorship, client, or outreach conversation feels less like improvising. That’s where AI sales role play for solopreneurs comes in, a simple way to rehearse sponsorship, client, and outreach pitches before the

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Facebook videos

Best Facebook Video Format in 2026: Why Reels (and MP4) Win Now

Looking for the best Facebook video format in 2026? It’s simpler than most people think: MP4 with H.264 video and AAC audio, paired with the right aspect ratio. Facebook now turns every video you upload into a Reel. That change makes getting the format right more important than ever. The correct settings help your videos

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How to Get Custom-Looking Illustrations on a Tight Budget.

How to Get Custom-Looking Illustrations on a Tight Budget

Bloggers and the freelancers who work with them repeatedly face the same challenge: clients want custom illustrations on a tight budget. They expect a polished, professional look right away, yet very few local businesses can afford a dedicated illustrator. So the question becomes practical. Can you actually build a cohesive brand system with pre-made assets,

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how to boost customer communication with lisa of inspire to thrive.

How To Boost Customer Communication For Your Blog or Small Business

To boost customer communication is the foundation of any business. Even if your company produces a unique product or sells it at an attractive price, you should not skimp on the quality of customer service. If you think this is an exaggeration, let’s consider an example I saw years ago at a car dealership. The

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local seo

Local SEO: How to Do It and Why It’s An Important Strategy

A small or medium-sized enterprise that fails to use local SEO services or strategies will likely rank lower in more than 50% of online searches. According to Google, 46% of searches are for local information. Of those, 88% either call or visit within 24 hours. Paying attention to local SEO will bring more customers to the business and

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How to run a successful blog with Lisa and Stella of Inspire To Thrive.

How To Run A Successful Blog: 6 Tips To Inspire and Engage Your Audience

Want a blog that actually grows an audience and supports your goals? Creating a successful blog still takes consistency and the right approach, but you don’t need to guess your way through it. In this Inspire To Thrive post, I’ll share the essential tips that help blogs stand out, attract readers, and keep them coming

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WordPress plugins for blogs shown on laptop with a nearby coffee mug with Inspire To Thrive logo.

9 Best WordPress Plugins For Your Blog: Making Blogging Easier

From the thousands of WordPress plugins available in the WordPress directory, it can be difficult to know which ones are right for your blog. Fortunately, there are 9 top-rated WordPress plugins that make blogging easier and more efficient, offering a wide range of features without requiring any coding knowledge. These best plugins include visual &

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How Quora Can Rank You in Google AI Overviews

How Quora Can Rank You in Google AI Overviews (Even If You’re New)

Want your Quora answers to show up in Google AI Overviews and send more traffic to your blog? It’s simpler than most people think, even if you’re still building your presence. Google AI Overviews are the AI-generated summaries that appear at the top of search results. They draw on trustworthy, high-engagement sources to answer queries

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