Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

The 80/20 Rule for Law Firm Marketing Budgets: Where To Focus Your Spend

The 80/20 Rule for Law Firm Marketing Budgets: Where To Focus Your Spend

When it comes to marketing your law firm, spending wisely can make or break your growth. The 80/20 rule, also known as the Pareto Principle, helps you identify where to focus your time and money. If you’re managing law firm marketing budgets, understanding this rule can maximize your return on investment. The 80/20 Rule in […]

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uptime robot

Is Your Website Down or Just You? Uptime Robot Keeps You Up

Have you ever tried to visit your website, only to wonder, “Is it down or just me?” It’s a frustrating situation, especially for website owners who rely on consistent performance. That’s where uptime monitoring tools, like Uptime Robot, come in. They keep you informed, helping you spot downtime instantly and act fast to keep things

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automatically generated content

Automatically Generated Content: Does Google Care?

What is automatically generated content? it is, quite simply, content that is created automatically. Content created by algorithms or bots. This piece of content is oftentimes of low quality and appears spammy. It is something that Google specifically says they don’t want in their search results. Watch my video below on how one of these

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how ai blog tools can helps amateur blogs succeed quicker

How AI Tools Can Help Amateur Blogs Succeed Quicker

The debate on whether AI tools can help amateur blogs succeed quicker has heated up in the past few years. Bloggers and businesses like yourself have been skeptical about creating content with AI tools because you’re scared Google will penalize your amateur blog. However, the fact remains that Google isn’t against AI-written content, provided it

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Gamma ai app

Gamma AI App: How To Make Quick Carousel Posts and More for Content Creators

Looking for a way to create eye-catching carousels, slides, and social posts without spending hours designing? The Gamma AI App is quickly becoming a must-have tool for bloggers, marketers, and anyone managing social media content. With its AI-powered workspace, Gamma saves you time by turning your existing content into ready-to-share posts in minutes. Instead of

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social data analytics

How To Use Social Data Analytics Into Your Marketing Strategy

Trying to stand out on social media gets harder every year. That’s where Social Data Analytics steps in, changing the way you spot trends and track what your audience really wants. It’s key for understanding not just the raw numbers, but also the “why” behind every like, share, and click. If you’re a social media

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Pinterest marketing

Pinterest Marketing: 6 Secrets To Increasing Traffic

If you’re looking to boost your blog or site, try Pinterest marketing strategies. It’s especially key if you’re selling to women through an online store. 70% of users are female. Pinterest isn’t just another platform; it’s where millions of users, mostly women, go for ideas and products. You can create eye-catching pins that lead directly

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