If you run a small business, you know every minute counts. Imagine using AI for Google My Business profiles look sharp and engaging, without spending hours wordsmithing your description. With Google’s AI- features, integrated with Google Workspace, that’s not just possible, it’s easy.
A few months back, I sat at my desk staring at yet another blank space in a client’s Google My Business profile. Writing the perfect business description for Inspire To Thrive or any client can feel like trying to sum up years of hard work in just a few sentences.
That was the challenge—until I discovered generative AI for Google My Business features built right into the profile editor, including tools like Gemini. It can make your online profile stand out, sound more professional, and even help you show up more often in local search.
Suddenly, what used to take an hour became a process of minutes, not just for my own business, but also for several clients.
This article will show you what AI is all about, who benefits, and how you can use it to write pro-level Google Business profile descriptions (even if writing isn’t your thing).
Plus, I’ll share more ways AI keeps your profile fresh and customer-friendly, straight from my own workflow at Inspire To Thrive.
Table of Contents
What is AI for Google Business Profile and Why Should You Care?
Generative AI tools, directly inside your Business Profile, use artificial intelligence to generate high-quality content like an AI-powered description with just a few clicks. You don’t need to be a tech wiz to use these AI tools.
If you’ve ever filled out your business name or hours, you already know enough.
Here’s why small businesses should pay attention:
- Faster content creation: AI suggests business descriptions, posts, and responses for your Business Profile, handling automated tasks to save you time on writing and streamline your work.
- Polished, professional language: It’s easy to sound confident and clear, even if writing isn’t your strongest skill.
- More search visibility: Stand out in local search results with improved local SEO when your Business Profile includes keyword-rich, relevant descriptions.
- Beginner-friendly: The interface is simple. No need for tech jargon.
Think of AI in your Google Business as an AI assistant working in the background. AI for business boosts productivity, helping your profile attract more customers while you spend time running your business.
Integrated with Google Workspace, generative AI tools like Gemini provide Gemini-powered insights for smarter updates.
Want to see your business pop up when someone nearby searches for services you offer? AI can make that happen, with better descriptions and smart profile updates that make it easy to manage your Business Profile.
How to Use Google’s AI to Write Compelling Business Descriptions
Ready to take the guesswork out of writing your business description? Here’s exactly how I (and many Inspire To Thrive clients) use Google’s AI tools to craft spots that attract clicks and calls.
Step-by-Step Guide
- Open Your Google Business Profile Manager
- Sign into your Google Business Profile dashboard, integrated with Google Workspace for seamless management.
- Click your business listing.
- Find the Description Field
- Look for the “Edit your Business Profile” option, then find the section for “Business description.”
- Access AI-Powered Suggestions
- If the AI tool is available in your region (Google is rolling it out to more accounts), you’ll see a prompt next to the description field, like “Get help writing your description,” offering AI-powered description suggestions.
- Choose Style and Tone
- Select your tone (e.g. friendly, formal, expert). You can pick keywords or phrases you want included, such as “best bakery in town” or “eco-friendly landscaping.”
- Let AI Write for You
- Hit “Generate” or “Suggest.” Review the draft Google creates using generative AI for content generation.
- Edit for Clarity
- Read the AI-generated description. Tweak it for accuracy (double-check location details, years of service, and special offerings).
- Check for keywords customers type to find you (e.g. “local plumber near me”). If needed, add these naturally.
- Save and Preview
- Click save, then preview your profile to see how the new description looks on Google Maps.
Tips for First-Timers
- Avoid jargon: Use simple words your customers use.
- Update regularly: Refresh your description every few months, especially if services change.
- Keep it short: Stick to important details. Don’t make readers scroll.
- Show personality: Let your business voice shine, whether it’s fun or professional.
Common Mistakes and How to Avoid Them
| Mistake | How to Fix It |
|---|---|
| Relying only on AI text | Always personalize at least one detail |
| Stuffing with too many keywords | Focus on 2-3 key phrases max |
| Leaving AI typos or odd phrases | Proofread before saving |
| Ignoring seasonality or specials | Add info about events, new products |
Pro tip: If you don’t see the AI features yet, use free tools like ChatGPT or Google Bard while you wait for native support.
Real-World Results: Success Stories from Inspire To Thrive
Let’s look at what happens when you put this approach to work.
Case 1: Local Real Estate Office (Actual Inspire To Thrive Client)
“Before,” the profile used to say:
The name of the town locaton only.
Honestly, it didn’t inspire many website visits. Using AI from tools Google My Business and I inserted the “areas” of the town.
It came individual communities within the town itself. There about 8 of them.
Result: Within a month, the their clicks to their website from the Google My Businesss posts increased 600%! They also received more calls.
Case 2: A Real Estate Agent (Actual Inspire To Thrive Client)
“Before,” the profile had no reviews.
Today this agent has 9 Google My Business reviews.
With AI help and Lisa’s keyword edits, it now increase the agent’s activity.
Result: The business saw a boost in review activity, plus more website views compared to their old average, leading to higher sales.
These aren’t just numbers. They show how much difference a great, clear description can make in marketing when customers look you up as well as generating more reviews.
Beyond Descriptions: Other Ways AI Can Improve Your Google Business
AI is about more than just writing that intro blurb for your Google Business Profile. Here’s what else you can do without breaking a sweat, using AI tools like Gemini and NotebookLM to streamline your work:
1. Smart Post Suggestions
Stuck for what to post about weekly specials or holiday hours? AI, like Gemini, can suggest social-style posts right in the dashboard. Just answer a prompt and see ready-to-use options.
- Share upcoming events
- Highlight popular products
- Promote reviews or awards
2. Automated Review Responses
Responding to every review quickly and politely is hard, especially for customer service. AI give you suggested replies—just edit for a personal touch, like generating personalized email-like responses.
A quick “Thank you for your feedback, we hope to serve you again soon” is good, but AI lets you respond with context, such as mentioning the exact service a customer enjoyed.
This fits into broader business operations by handling automated tasks efficiently.
3. Image Optimization
Images make your profile pop. AI, like Gemini, can suggest which photos to highlight, recommend image captions, and even check lighting or resolution for the best presentation (especially useful for restaurants, salons, and retail).
These features tie into Google Workspace, making it easier to integrate AI across your tools.
| AI Feature | Where to Access | Quick Benefit |
|---|---|---|
| Post Suggestions | Posts tab in dashboard | Fresh content in seconds |
| Review Responses | Reviews tab; “Reply” option | Fast, polite engagement |
| Image Recommendations | Photos tab; upload prompt | Stronger visual appeal |
Try these out the next time you update your profile. Mix them into a weekly habit to boost productivity.
Level up your local growth: When you keep your Business Profile fresh and engaging, Google’s algorithm rewards you with better SEO.
More customers see your listing, more locals visit, and your reputation grows through smarter marketing. This matches Inspire To Thrive’s mission: Make online tools work as hard as you do.
For more Google My Business tips and updates, check trusted sources like Google’s official help page or Lisa’s GMB-focused resources.
Conclusion
AI gives small business owners an instant boost, turning boring or outdated listings into engaging profiles that win attention and customers. With just a few clicks, you can write better descriptions, answer reviews, and manage your Business Profile to keep it sharp—leveraging tools such as Gemini and Google Workspace for seamless integration.
You don’t need special tech skills or big marketing budgets to get started with AI for small business, which can save you time and boost productivity.
Ready to try these features but want step-by-step help? Reach out to Inspire To Thrive for one-on-one support. A better online presence is just a few clicks away—start today and watch your local audience grow.
She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.
Lisa helps her clients with social media, email marketing and some SEO.
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