When we first started on online stores we did some pay per click programs. One with Google Adwords of course and another with a smaller reseller. Managing your own pay per click program is a lot of work and has since gotten more complicated and time consuming.
Sometimes you have to do just have to pay someone to do things for you. You have to consider the time and how much that time is worth to you. I have found a company WP Promote that does just that for pay per click campaigns. Their slogan is:
Paid search, the most targeted and powerful advertising medium in history, is also a hyper-competitive, mature market where only the smartest advertisers succeed. We developed our proprietary SCORE Method to tie together strategy, continuous optimization, testing and research, with the explicit goal to take campaigns to new heights in both efficiency and scope.
What do you they have to offer you?
- 24/7 tracking
- Competitor Analysis & Industry Research
- Ad Copy Creation & Testing
- Extensive Keyword Research & Generation
- Detailed Human Analysis & Custom Consulting
- And more!
They will look to see if there are new revenue opportunities for you. They will see if they are new keywords for you to expand your reach and set up tracking to test along the way. Of course they will optimize the keywords and bids for you as well. This will ensure your most value for your dollar spent on Pay Per Click. This would include frequent search query analysis of the keywords.
They will also Research, Hypothesize & Test. Doesn’t this sound like a lot of time being spent? I sure know it is! I had recently received an offer for $100 worth of FREE Google adwords but since I knew how much time was need to put into setting it up I declined it. That wasn’t easy to pass up either!
Have you done your own Pay Per Click and did it take more time than you imagined?
Google Changes Coming
Goolge Changes – are you ready? I have been studying the latest news and blogs about the Google changes coming. It looks like the Google Panda is hard at work once again. What else do you have to do to your websites or blogs to keep up with this fast moving Panda?
Last week Google announced these changes via an infamous Tweet of their algorithm changes on Google search:
Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH
— A Googler (@google) March 23, 2012
I had been reading about this since March 15 when the Wall St. Journal did an article on the upcoming changes coming to Google and what it might mean for search for both the readers and website owners. Of course I started to check on some of our websites rankings and positions. Nothing had changed yet except we were getting more traffic. I cannot be sure yet if it’s related to the Panda over at Google.
What do these new algorithm Google changes mean?
- Semantic Search – The process of understanding the actual meaning of words. The search engine is looking to better match search queries with a database containing millions of entities. Google claims this process may take a full year. Google will blend new semantic-search technology with its current system to better recognize the value of info on websites and figure out which ones to show in search results. They want to provide answers without always giving blue links to other websites thus keeping visitors on Google for a longer time period.
- Elimination of Link Networks – I see this a very positive thing. Most of them were using “Black Hat” SEO tactics to come up higher in search results. You can read more on SearchEngineLand on this info.
- Keep It Simple – Keep it simple with your website or blog – Use real SEO tactics – no latest craze that tries to offer short cuts. See the Google’s Webmaster Blog for their 5 Common SEO Mistakes.
- Continue to Keep it Fresh – Keeping your content fresh is a plus! Not only for your readers but for SEO and Google. Continue to update your blog or website – not just to update but with relevant content.
- Be Careful of Over-Optimization – Do not stuff your content with too many keywords – I have been reading at different places that 3-5% the correct amount of keywords on a page. Susan at Cirquedumont did a post on over-optimization today – check it out!