Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

how to change instagram story background colors to

How To Change Background Color On Instagram Story To Shine

Are you looking to make your Instagram stories stand out? Changing the background color on Instagram stories can help you catch your audience’s attention and give your content a unique touch. In this post, I’ll walk you through the steps to change the background color on your Instagram story allowing you to create eye-catching and

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Instagram archives

Instagram Archive: What It Is, How It Works, and When to Use It [2026 Guide]

Think hitting “archive” on your Instagram feed means your posts disappear forever? Not quite. The Instagram archive is actually a smart Instagram feature for organizing and controlling which content your followers see—without deleting anything for good. This post looks at what the archive feature really does, how it works, and the best moments to use

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optimal time for instagram posts

Optimal Time For Instagram Posts For Engagement In 2026

Are you struggling to get more engagement on your Instagram posts? If so, you’ve come to the right place. In this blog post, we will discuss the optimal time for Instagram posts to help you maximize your reach. As well as increase the chances of getting more likes, comments, and followers. With the ever-changing algorithms

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How to Build a Traffic Pipeline from Instagram to Your Blog or Store

How to Build a Traffic Pipeline from Instagram to Your Blog or Store

Instagram is one of the top traffic sources for bloggers, creators, and online business owners. Over 500 million active users turn to the social media platform to search for products and services. This presents an opportunity to leverage the platform to continuously build a traffic pipeline from Instagram to your blog, website, offer, or any

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Fliki AI

Fliki AI Streamlines Video Creation For Your Blog or Business

Tired of staring at your screen wondering how to turn a blog post into a video? With Fliki AI, you can paste your text, pick a voice, and get a ready-to-share video in a few minutes. That means more content for YouTube, Instagram, and your site, without learning complex software. In this Fliki AI review

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storytelling

Powering Storytelling in Marketing: Crafting An Epic Narrative

Modern marketing is not just about posting content or listing product features. People want stories that feel real, speak to their emotions, and match their values. Storytelling in marketing helps you turn your product into a clear, human story that your audience can see themselves in. In this article, you’ll learn why storytelling works, the

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email verification tools

5 Tools That Make Email Verification Effortless for Outreach Agencies

You compile a long list of prospects, excited to kick off your next outreach campaign. But then reality hits. Verifying hundreds, or even thousands of email addresses manually, feels like an impossible task. One wrong entry can tank your deliverability, waste ad spend, or even get your domain flagged. It’s a tedious and error-prone process

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lead finder tools

7 Underrated Lead Finder Tools Your Agency Probably Isn’t Using

Your team’s probably cycled through every “top-rated” lead finder tool on the internet, only to end up back at square one. Unintuitive dashboards, missing data, and generic filters that make prospecting feel like a chore instead of a strategy. Your team isn’t the problem here. Most popular tools are built to fill every niche, not

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