customer lifetime value

customer loyalty through social media

How Customer Loyalty Can Be Boosted by Social Media Today

By / June 15, 2024

In a world where customer’s span of attention is short-lived brand loyalty has become imperative for businesses to survive the competitive landscape. With the right kind of customer loyalty plans, you can keep your business afloat and ensure that they keep buying the products and services that you have to offer. For this, various businesses […]

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formula for customer lifetime value

The Formula for Customer Lifetime Value: How to Increase It?

By / 2 Comments / September 16, 2024

Many companies focus more on acquiring new customers than retaining existing clients. Failing to build a relationship with people purchasing from you can drive them away. Not only that, but it pushes your customer acquisition costs (CAC) through the roof. Increasing your formula for customer lifetime value (CLV or customer LTV) should be one of

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