Creative SEO Keyword Research- How To Find New Topics

With SEO becoming more competitive than ever it’s important to do creative SEO keyword research. The days of ranking for a common keyword are almost non-existent. 

The title says it all. Being creative with keyword research means:

• Looking in places few bother to look;
• Arrange your content in such a way so that each keyword ends where the other begins, and together they form the sequence called “total knowledge” about “X”.
• Internal link your blog posts for greater user experience and SEO juice.

It sounds complicated, but it’s dead simple, and here’s exactly what you need to do and not make mistakes along the way.

Rethinking Creative Keywords:

People Have Questions and Want Answers

Within this new approach to unique keyword research, every keyword is a question; because every question is a problem.

People have problems and they need answers and it’s up to you to deliver them.

First I will show you 3 different ways of finding awesome questions people ask, and then I will give you a way to make a solid attempt at ranking for everything. 

Creative Keyword Research Tools

#1- Use Quora To Find Problems and SEO Keyword Research

Quora is a goldmine for question extraction. It’s the one place, perhaps in the entirety of the internet, where people gather specifically to ask questions and to answer them.

And as a bonus, it has an excellent search function for you, the marketer, to dig through.

Here is what happens when I search for our target keyword (Turmeric)

Dozens of keywords, dozens of problems, and dozens of questions for you to give answers to.

Take all of those that make sense and put them into a Google Spreadsheet.

Here’s a template you can use.

Now let’s go hit up X Twitter for more SEO keyword research.

#2- X Twitter For Creative SEO Keyword Research

Open up the X advanced search and search for Turmeric. There is plenty of settings to tinker with, but the ones you really need are:

• Include the word “Turmeric”
• Includes this hashtag “#turmeric”

Now click “search” and see what comes up.

Scroll down the search results and record everything that looks like a problem/question, or anything that could be formulated into one.

Finally, there’s…

#3 Answer The Public For Creative Keyword Research

This tool is built by marketers for marketing and of course, is pure value for unique keyword research.

Enter your keyword and find every question you can about Turmeric.

Then dump them all in your spreadsheet.

Note: you will have to weed out duplicates and very similar questions. But you still should be left with at least 50 unique keyword questions.

Remember, Turmeric is a very small niche. If you’re in the internet marketing space you could easily end up with 500 questions.

Now, before I show you how to build out your content we need to add 2 more fields, to our Google Sheets. Those fields are “Topic” and “Queries”

a) Topic

This is the mother topic or niche. For us here it will all be Turmeric but when you’re doing keyword research for multi-niche sites you will have to differentiate between niches.

Make sure you record them correctly!

b) Queries

The query is what we SEOs call a keyword. That is the phrase we’ll be targeting with our content. So we’ll be answering questions people have but our content will be optimized around queries.

Got it?

#4 – The Right Blogger AI Tool

You’re a blogger, and you know SEO is crucial for driving traffic to your site. But finding the right keywords can be a grind. That’s where an AI tool like Right Blogger Keyword Research tool comes in handy.

It analyzes data from millions of blogs to suggest creative, high-volume keywords you might never have thought of. No more staring at a blank screen, wondering what to write about next.

The Right Blogger Suggest Tool serves up fresh ideas tailored to your niche, so you can create content your audience craves while optimizing for search engines. Kiss writer’s block goodbye and let the AI do the heavy lifting.

How To Organize Your Site’s Content For Maximum Ranking Benefit With SEO Keyword Research

Google really likes when you’re authority about X and it’s insanely hard to rank on just authority alone. In fact,  I’d say it’s nearly impossible to rank in Google without established site-wide topical relevance.

That is why you often see huge general authority sites like Entrepreneur, Fox, and Inc nearly always ranking in the top 10, but almost never in the first 3 positions.

Their massive authority gets them to the first page, but their lack of domain relevance prevents them from conquering the top of the SERPs.

So, to increase your site’s relevance with respect to a certain topic and thus lessen the hurdle of not having enough authority, I propose you use a topic+cluster model to build out your site.

Your topics are your main theme, in our case that is Turmeric, and your clusters are supporting articles. Sort of like planets orbiting the Sun.

It looks something like this:

image source

So your master guide will be there to talk about Turmeric in general, while your supporting articles will be there to provide in-depth coverage of every aspect (question) people have around the topic.

And for the SEO side of this, all these articles will be cross-linked with keyword-rich internal links. This will drive your site’s relevancy meter through the roof and Google will know you’re a true authority on the subject.

Here are 3 good examples:

#1- Guide On Blogging

The blog on adamenfroy.com nails it with its header index. It serves as a simple yet effective way to explore different categories and topics.

You won’t get lost in a sea of posts or struggle to find what you need. The clean design makes it easy to jump straight to the sections you care about, driving traffic to relevant content.

It’s a user-friendly approach that ensures visitors can quickly discover valuable info without wasting time.

#2- Blogging Training Category

“Blogging Aid” is a one-stop resource covering all aspects of blogging. It provides practical tips, tutorials, and guides for beginners and seasoned bloggers alike. The site covers diverse topics, from content creation to blog monetization and growth strategies.

With its comprehensive approach and user-friendly layout, it’s an invaluable asset for anyone looking to build a successful blog or enhance their existing one.

I’m sure they use some creative SEO keyword research to come up with their different blogging topics.

#3- My Instagram Tips

My blog’s most popular posts are about Instagram. I have many of these articles interlinked for readers to find the topics they want fast about IG.

You can see even in the menu area I have Instagram first from the social media category. I may move those up in the resources tab for greater visibility.

When I need fresh keyword ideas I use the above tools to for unique SEO keyword research related to Instagram. They are not too hard to find with so many changes taking place on that social media platform.

Conclusion: SEO Keyword Research

It’s not that hard to create a full-blown SEO strategy just by answering questions, solving problems, and delivering value.

And being creative with keyword research means finding opportunities where others see difficulties.

So are you going to whine that SEO keyword research is hard? Or are you going to go for it? Have you done any creative keyword research for your blog recently?

Tell me more about it in the comment section below.

FAQ: Creative SEO Keyword Research – How To Find New Topics

What is creative SEO keyword research?

Creative SEO keyword research involves finding unique and effective keywords that aren’t overly competitive. It helps you stand out and drive more traffic to your site.

Why is keyword research important?

Keyword research helps you understand what your audience is searching for. It guides your content creation so you can attract more visitors and improve your search engine rankings.

How do I start with keyword research?

Begin with a brainstorming session. Think about your audience and what they might search for. Use tools like Google Keyword Planner or Ahrefs to find related keywords.

What tools can I use for unique keyword research?

Some popular tools include Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest. These can help you find keywords, analyze competitors, and track your rankings.

How can I find less competitive keywords?

Look for long-tail keywords. These are longer, more specific phrases that aren’t as competitive but can be very targeted. Use tools to find these hidden gems.

What are long-tail keywords?

Long-tail keywords are longer, more specific keyword phrases. They usually have lower search volume but higher conversion rates because they target more specific queries.

How often should I perform unique keyword research?

Do keyword research regularly. The SEO landscape changes, and new trends emerge. Regular research ensures you stay on top of new opportunities.

Can I use questions as keywords?

Yes, using questions as keywords can be very effective. People often type questions into search engines, and answering these questions can drive traffic to your site.

What’s the role of user intent in keyword research?

Understanding user intent is crucial. It helps you choose keywords that match what people are looking for, whether it’s information, a product, or a service.

How can I brainstorm new content topics?

Use keyword tools to find related keywords and questions. Check forums, social media, and comment sections for common questions and topics in your niche.

Should I focus on one keyword or multiple keywords?

Focus on a primary keyword but include related keywords and phrases. This helps you rank for a wider range of search queries and improves your content’s reach.

How do I keep my keyword research fresh?

Stay updated with industry trends and periodically revisit your keyword strategy. Use new keyword research tools and techniques to find fresh keywords and topics.

• Author
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Lisa Sicard

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

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