Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

how to boost customer communication

How To Boost Customer Communication For Your Small Biz

To boost customer communication is the foundation of any business. Even if your company produces a unique product or sells it at an attractive price, you should not skimp on the quality of customer service. If you think this is an exaggeration, let’s consider a fictional example. The buyer, Bob, finally saved up the money […]

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improves customer engagement

How Software Teamed With SEO Improves Customer Engagement

Customer engagement is a key measure of online marketing and overall business success. A customer who engages with the company, its mission, its website, products, and its content is one who will return. They often repeat to the website to make repeat purchases. That’s why many businesses are searching for ways that improves customer engagement.

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video file formats

Video Formats – What You Need To Know For Video File Formats

Many people find it difficult to work with different video formats while editing videos. As video has become increasingly popular in social media marketing and blogging, it’s important to understand the various video file formats they come in. To help with this, here are some video format tips that you can use to improve your

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enhanced data

Ways Enhanced Data Collection Can Boost Your Online Business

Are you looking for a way to get accurate and enhanced data collection with tailored search options to save you time and money? Then look no further than Expandigo, the enhanced data collection platform designed to help businesses. Expandigo is a startup company that just launched its minimum viable product, known as an MVP. The

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disappearing customers

The Disappearing Customer: Solving The Mystery Of Them

Have you noticed a disappearing customer gone astray? You don’t need to be Sherlock Holmes when it comes to working out the ‘Mystery of Disappearing Customers.’ This isn’t a case for Miss Marple, Hercule Poirot, or any other detective found in the works of Agatha Christie. There’s no point ringing the police, telling them that:

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affiliate marketing without social media

How To Promote Affiliate Marketing Without Social Media

As a blogger, it’s common to search for different ways to earn money. Sponsored posts and advertising can generate a decent income, but they may not be consistent.  This is why we aim to demonstrate how to promote affiliate marketing without social media. Therefore, it’s crucial to have diverse sources of income for your blogging

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how to use backlink management tools

Backlink Management – Manage Backlinks To Improve Website

Backlink management is the process of monitoring, analyzing, and maintaining the links pointing to your website. These links play a crucial role in search engine optimization. These backlinks can significantly impact your website’s visibility, authority, and overall performance.  In this article, I will look at the importance of backlinks management tools. I will provide actionable

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social media marketing trends

6 Social Media Marketing Trends To Watch In 2025

Long gone are the days when companies could reach their target audience without social media marketing. Today, social media presence isn’t optional, and the market is getting more and more saturated.  You have to keep up with the latest social media marketing trends to reach your audience. Is any proof needed? Let the numbers speak

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