Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

how to download YouTube videos

How To Use A YouTube Downloader to Repurpose Videos

YouTube is the biggest video-sharing platform in the world, with billions of users and hours of video uploaded every minute. As a YouTuber, you’ve probably put in lots of time, effort, and resources into creating your videos. But did you know that you can repurpose your YouTube videos and use them for different purposes elsewhere? […]

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visual content with pictures of nature

7 Tips to Create Visual Content for Social Media & Your Blog

Dull, dreary, and boring visual content creation on social media can cost you followers and click-through rates. The importance of visual content cannot be overlooked today People are drawn to unique and creative images, so you must spend time on the artistic side of your business. Strong visual creation will attract new followers, likes, and

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graphic design & SEO

SEO & Graphic Design: A Website Ranking Guide for 2025

In a visually-centric era, graphic design is now considered a business asset instead of an accessory. Graphic design jobs are still in demand even with AI taking the industry by storm. Having graphic design & SEO packaged together makes a powerful marketing tool. Finances Online says companies that encourage creativity in their business operations achieve

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CRM vs. Marketing Automation

CRM vs. Marketing Automation: Understanding the Key Differences

When starting a business or planning to manage it more effectively, the need to choose dedicated software becomes inevitable. That’s where the battle CRM vs. marketing automation tools comes into play. Which one is worth the investment? First off, CRM, or customer relationship management. It’s a type of software for capturing leads and sustaining relationships

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finding the right email marketing tools

Why I Went with HubSpot Email Marketing for Inspire To Thrive

You know that feeling when you discover something that just fits? Running Inspire To Thrive, I’ve seen how much small businesses and bloggers need to make every tool count. It’s why I recently chose HubSpot email marketing and wanted to share it with you. We don’t have time for complicated solutions or money to burn.

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ground news pricing

Ground News Pricing: Are Pro, Premium, and Vantage Packages Worth it?

Since I published my first article on Ground News, where I discussed the platform and its role as a strategic marketing intelligence tool for marketers, bloggers, and journalists, I have received many questions across my blog, social media, and communities. One specific question has been asked repeatedly, in various ways, across different platforms. Are Ground

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instagram carousels

How To Use Instagram Carousels To Captivate Your Audience

Your audience’s attention spans are declining at an alarming rate. They are inundated with content, among other distractions. This is where Instagram carousels play a vital role in your social media marketing strategy. This powerful IG feature allows you to share up to 10 photos or videos in a single post. Your audience can swipe

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