social media challenges

unregretted user seconds

Unregretted User Seconds On X: The New Social Media Metric

By / 4 Comments / January 5, 2025

Social media is full of endless scrolling, but how much of it do you truly value? Elon Musk’s recent comments on X about “unregretted user-seconds” put a spotlight on quality over quantity when it comes to online engagement. The post from Elon sparked major debates on the X platform about his approach to moderation. Some […]

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challenges facing social media marketers

Challenges Facing Social Media Marketers: The 5 Big Challenges

By / August 16, 2024

As fun and engaging as it is, challenges facing social media marketers can also be incredibly hard. The ever-shifting social and technical trends, along with budgeting and strategic planning based on traditionally unreliable ROI measurements, make this area of marketing a tough nut to crack.  Brand reputation and visibility are often naturally tied to social

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