automation based tools

CRM vs. Marketing Automation

CRM vs. Marketing Automation: Understanding the Key Differences

By / May 19, 2024

When starting a business or planning to manage it more effectively, the need to choose dedicated software becomes inevitable. That’s where the battle CRM vs. marketing automation tools comes into play. Which one is worth the investment? First off, CRM, or customer relationship management. It’s a type of software for capturing leads and sustaining relationships […]

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AI based automation tools

5 AI Based Automation Tools for Marketers and SMBs

By / 6 Comments / May 5, 2024

Branding and marketing are essential to the success of small and medium businesses (SMBs). A company needs a unique brand to stand out to consumers, generate sales, and build customer loyalty. Developing and maintaining a brand can be quite time-consuming, with many mundane tasks that take business owners’ attention away from their main jobs. That’s

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