Webmaster Tools Can Help You Find Holes in Your Keywords
Do you often check out your Google Webmaster Tools? I do check daily for my retail websites. I use it mostly for broken links (Under Health, Crawl Errors) but lately I started to look at the keywords info section and learned some new tools within them available. An eye opening experience for me and maybe you too?
How often do you log in to your Webmaster tools? Of course it is the first step to finding out more information about your website or blog. Sometimes it can be overwhelming. I don’t get in often to mine for Inspire to Thrive as I do for the retail websites. When sales go down the more I go and check out what could be happening. The same if your traffic stops coming to your blog, right? See the 3 great reasons to check your webmaster tools out below.
The part that intrigued me was the Queries with Change. It is under Traffic, then Search Queries. This part was new to me. It’s right next to the basic tab. Have you seen it on yours?
Now what really opened my eyes and bells going off for me was the results for Halloween Scrubs – the search query dropped for them 100%! Not surprising since it is November but made me realize how often things may change in search. So it is time to plug some of the holes. On the holiday page I still had the keyword Halloween, no more today! Just holidays and Christmas are relevant.
So what does this mean for you with your Webmaster Tools?
- You should log in often – at least weekly if not monthly to your webmaster tools.
- You should scroll through many of the pages for the search queries and see which keywords have changed either in queries or in the average position.
- Change some of your keywords and meta to make your page position better and to reflect what queries have gone up.
- Make a list of all your pages keywords and description titles. It will be a great reference tool for you when things change with keywords as they will.
- Don’t forget to check your keyword density too when you do make changes.
When is the last time you checked your keyword changes in Google Webmaster tools?
Check Your Keywords Rank
Check your keywords rank easily. Do you sometimes find Google Webmaster tools or Anyaltics overwhelming? There is a quick and easy tool you can use on the Firefox browser to check your keywordds rank. You must have Firefox 2.0 or higher to install. It is called Rank Checker.
How To Check Your Keywords Rank
You need to download it in your browsers toolbar from here. And then you are ready to go. You put in your website’s URL and then plug in the keywords you want to check. It not only checks them for Google but also for Yahoo and Bing. It tells you your keywords ranking. There are approximately 10 search results on each Google page so if you are in the top 10 you are on page 1, top 20 on page 20 and so on. If you are not in the top 200 you will just see a – sign. That means you have more work to do for that keyword. You can also verify your position in the search results by scrolling over the rank number, holding down control, and clicking your mouse on the number – it will open the associated search results in Firefox.
Export Your Keywords Rank
You can then export this data into an excel spreadsheet. Give it your sites name and date and that way you can track over time how you are doing. It’s really a quick and easy way to track your website’s keywords rank on the top 3 search engines. You can see I am ranking in Google but not yet on Yahoo or Bing. When we first started our website for our medical scrubs we ranked in Yahoo first and Google last. Google is working faster now ranking pages as its algorithmic changes have taken place.
What can you do with these data when you check your keywords rank?
- Work on the keywords you are not ranking well on
- Add more of the keywords into your blog slowly
- Check back in 30 days
- Don’t stress out – it takes time to rank higher for certain keywords