Using Webmaster Tools To Find Holes In Your Keywords

Webmaster Tools Can Help You Find Holes in Your Keywords

Do you often check out your Google Webmaster Tools? I do check daily for my retail websites. I use it mostly for broken links (Under Health, Crawl Errors) but lately I started to look at the keywords info section and learned some new tools within them available. An eye opening experience for me and maybe you too?

webmaster tools

How often do you log in to your Webmaster tools? Of course it is the first step to finding out more information about your website or blog. Sometimes it can be overwhelming. I don’t get in often to mine for Inspire to Thrive as I do for the retail websites. When sales go down the more I go and check out what could be happening. The same if your traffic stops coming to your blog, right? See the 3 great reasons to check your webmaster tools out below.


Log in to your webmaster tools

The part that intrigued me was the Queries with Change. It is under Traffic, then Search Queries.  This  part was new to me. It’s right next to the basic tab. Have you seen it on yours?

with change Webmaster tool


Now what really opened my eyes and bells going off for me was the results for Halloween Scrubs – the search query dropped for them 100%! Not surprising since it is November but made me realize how often things may change in search. So it is time to plug some of the holes. On the holiday page I still had the keyword Halloween, no more today! Just holidays and Christmas are relevant.

Eye opener in webmaster tools


So what does this mean for you with your Webmaster Tools?

  1. You should log in often – at least weekly if not monthly to your webmaster tools.
  2. You should scroll through many of the pages for the search queries and see which keywords have changed either in queries or in the average position.
  3. Change some of your keywords and meta to make your page position better and to reflect what queries have gone up.
  4. Make a list of all your pages keywords and description titles.  It will be a great reference tool for you when things change with keywords as they will.
  5. Don’t forget to check your keyword density too when you do make changes.

When is the last time you checked your keyword changes in Google Webmaster tools?

What Is This SEO All About?


SEO – What is This SEO All About Today?

Everyone is talking about SEO. Just exactly, what is this SEO all about? And how does it affect your website or blog? I came across a great quote this week and I had to share it. It really rang true for me.

SEO Hints

SEO Now and Future

When applying SEO to your website or blog it’s not so much about what is happening now on Google but about what will be happening on Google. It is constantly changing. I am always reading about the latest Google updates and checking rankings of keywords, products or pages. I must admit not as much as I used to as traffic was going up and so were sales on our retail website. Until a week or so ago. And then I found the missing sitemap and broken links that were taking time to re-direct.

The good thing is that Google crawls websites faster than it did just 2 years ago with their caffeine update. One thing I have not totally figured out is how a new page can rank near the top in the beginning and then begin a descend sometimes. Other times it can remain high in the rankings. Google always leaves some things a mystery to me. But not for long. I continually do research. It’s a good thing I do not need much sleep to learn  SEO all about what it can do for us.

Years ago SEO included using many of your keywords throughout the copy and meta descriptions. Now you can have to be careful not to overdue it with Google’s latest Penquin update. Yes Penquin – not Panda this time! I learned yesterday it should be around 2.5-3.5% keyword density.

The penquin update

So what else has that penquin been up to over on Google? Here are some of the highlights:

  • Multiple Sites – Do not make multiple sites with the same content. That just saved a lot of people a lot of work!
  • Multiple Pages – The same goes for pages – Why would you have 2 pages alike to begin with?
  • Images – Label all images appropriately and make sure they are related to the content.
  • Image Sitemap – Upload image sitemap – They help Google to crawl your images.
  • Link Schemes – Glad to see this one going bye-bye. Excessive reciprocal links or excessive link exchanging. This was big when I first build our retail website and was very time consuming. I’ve dropped old links like those and kept only relevant ones.
  • Paid Links –  Gone! Buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results. Glad to see this one gone too – money can’t buy you organic page rank through links anymore.
  • Doing No SEO? Did I read that right? Here it is from Google’s Webmaster Blog: “We want people doing white hat search engine optimization (or even no search engine optimization at all).”
Do you think the bottom line is quality content above all for SEO? 

1 Easy Way to Check Your Keywords Rank

Check Your Keywords Rank

Check your keywords rank easily. Do you sometimes find Google Webmaster tools or Anyaltics overwhelming? There is a quick and easy tool you can use on the Firefox browser to check your keywordds rank. You must have Firefox 2.0 or higher to install. It is called Rank Checker.

check your keywords rank

How To Check Your Keywords Rank

You need to download it in your browsers toolbar from here. And then you are ready to go. You put in your website’s URL and then plug in the keywords you want to check. It not only checks them for Google but also for Yahoo and Bing. It tells you your keywords ranking. There are approximately 10 search results on each Google page so if you are in the top 10 you are on page 1, top 20 on page 20 and so on. If you are not in the top 200 you will just see a – sign. That means you have more work to do for that keyword. You can also verify your position in the search results by scrolling over the rank number, holding down control, and clicking your mouse on the number – it  will open the associated search results in Firefox.

ranking chart for keywords

Export Your Keywords Rank

You can then export this data into an excel spreadsheet. Give it your sites name and date and that way you can track over time how you are doing.  It’s really a quick and easy way to track your website’s keywords rank on the top 3 search engines. You can see I am ranking in Google but not yet on Yahoo or Bing.  When we first started our website for our medical scrubs we ranked in Yahoo first and Google last. Google is working faster now ranking pages as its algorithmic changes have taken place.

What can you do with these data when you check your keywords rank?

  • Work on the keywords you are not ranking well on
  • Add more of the keywords into your blog slowly
  • Check back in 30 days
  • Don’t stress out – it takes time to rank higher for certain keywords
Have you checked out your keywords rank on your blog yet?  And what other services do you use if you have?


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