Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

internet of things

6 Ways Digital Marketing Is Affected By The Internet Of Things

By / 3 Comments / January 28, 2025

The Internet of Things is transforming the world by connecting different devices, thus letting them work together autonomously. It connects everything from the simplest of appliances to homes, with embedded unique identifiers and sensors providing seamless connectivity between all the objects involved. For businesses to capitalize on this trend, the balance must be struck. The […]

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New Instagram Dimensions Portrait Size

New Instagram Dimensions Portrait Size Are In Now for Your Posts

By / April 5, 2025

Getting new Instagram dimensions portrait size right is no small thing, especially when it comes to the new portrait posts. With Instagram dominated by mobile users, taller visuals are making their mark like never before. The recommended size of 1080×1350 pixels is now the gold standard for portrait posts, and sticking to these guidelines can

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micro-SEO strategies

The Role of Micro-Seo Strategies in Driving Targeted Traffic

By / June 22, 2025

Search engine optimization (SEO) continues to be critical in the ever-changing digital marketing world if you wish to build your online presence. However, as competition gets tighter, just a broad SEO strategy may not be enough to make you stand out. That’s where micro-SEO strategies come in, a practical granular approach targeting strategically chosen pieces

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blockchain podcasts

Watching Blockchain Podcasts Provides You More Knowledge

By / January 16, 2025

Blockchain podcasts are becoming the rage today. Blockchain is one of the most transformative technologies of the 21st century, revolutionizing industries from finance to supply chain management. As a decentralized ledger, it offers transparency, security, and immutability. But understanding blockchain can be daunting, especially for beginners. I learned a little about being on the blockchain

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b2b seo strategies

6 Ways to Build a Successful B2B SEO Strategy

By / October 10, 2025

Developing a strong B2B SEO strategy is essential for remaining competitive in the always-changing field of digital marketing in 2025.  Understanding and putting into practice a comprehensive SEO plan can greatly improve online exposure. A plan can create targeted traffic, and eventually promote commercial success as companies continue to traverse the digital shift.  Nowadays, SEO

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Instagram positive sentiments

How Instagram Positive Sentiments Can Boost Your Account

By / June 21, 2025

Is your Instagram engagement not where you want it to be? Instagram Positive sentiments could be the key you’re overlooking. By focusing on content that inspires, uplifts, or sparks good vibes, you can encourage followers to interact more with your posts. When people feel good about your account, they’re more likely to comment, share, and

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fix Pinterest links

Pinterest Links: How to Fix a Wrong Pinterest URL To Your Site

By / January 6, 2025

If you’re an active Pinterest user, you already know how important it is for your Pinterest links to point to the right destination. Broken or incorrect Pinterest affiliate links can frustrate users, hurt your traffic, and make your pins less effective. But don’t worry—fixing a wrong Pinterest URL isn’t as complicated as it might seem.

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unregretted user seconds

Unregretted User Seconds On X: The New Social Media Metric

By / 4 Comments / July 10, 2025

Social media is full of endless scrolling, but how much of it do you truly value? Elon Musk’s comments on X a while back about “unregretted user-seconds” put a spotlight on quality over quantity when it comes to online engagement. The post from Elon sparked major debates on the X platform about his approach to

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