Inspire to Thrive

Your Online Presence – What To Think When Building It

Your online presence and marketing are more important now than it has ever been. It’s more than just having a website, launching it, and hoping that people will find it.

You need to actively build an online presence if you want people to have any idea that you exist. There is so much competition in your sector. And competition in online business in general that doing anything other than this just won’t work.

This can seem like a daunting task. The internet is a vast place, and the number of businesses there can make it seem like you’re making a tiny ripple in a huge ocean, especially when you put out content and get nothing in return.

With that in mind, it’s crucial to think about your online presence and how to build it before you actually get started.

Read on to find out more. 

The internet is a vast place, and the number of businesses there can make it seem like you’re making a tiny ripple in a huge ocean, especially when you put out content and get nothing in return. #oninebiz Click To Tweet

Be Everywhere Online

If you want your customers to find you, you need to be everywhere. Or rather, you need to be everywhere your potential customers are. Plus, you need to make yourself easy to find when people look for you.

The first point is about market research to increase your online presence. Once you know where your ideal customer spends their time when they’re online, you can ensure that you are posting and marketing in that same space.

Knowing that your target customer is more likely to be on Twitter than Facebook, for example, means you can spend your time working with a Twitter API and focusing your attention there.

Regarding the second point, there are a number of ways you can make yourself easier to find. One thing that is often overlooked is making your domain name the same as your company name.

Trying to be funny or clever might make you different. However, it can also be confusing for your customers who won’t be able to find you or easily remember your URL

Not only that but you want to be trusted online too. People buy from those they trust and that’s especially true online.

You need to make yourself easy to find when people look for you. #onlinepresence Click To Tweet

Think About Content Marketing

Once you could post an advert online that simply stated what something was, how it worked, and how much it was, and you could make sales.

Things are different and consumers are much less happy to be sold to. They like to make up their own minds, and they like to get to know the company first.

This is where content marketing can help boost your online presence.

When you utilize content marketing rather than what might be termed traditional sales marketing, it might take longer to make a sale.

But once you do make that sale you will often have a customer for life. A  customer who is much happier to talk about your business and products to others.

In the end, being patient and using content marketing as much as you can mean more profits.

When you utilize content marketing rather than what might be termed traditional sales marketing, it might take longer to make a sale. #contentmarketing Click To Tweet

Use Email Marketing for Your Online Presence

When you run a business, you’ll need to market it. Online marketing assures people will find your business online.

But there are many different ways to market a business. Email marketing might be something that works for you as it can certainly help to build your online presence.

Email marketing is a powerful way to remain as visible as possible with your customers. It is a regular reminder that you exist. Not only that but you offer great products, and that your website is just a click away.

If you are looking for more tips on email marketing read Neal Schaeffer’s how to measure your email marketing ROI. He goes on to explain how the conversion rates are higher for email marketing than for social media marketing.

There are several components of doing email marketing and you want to be sure you are doing all of them in order to succeed.

Your Turn

How is your online presence doing today? How are you increasing it? I’d love to know more in the comments below!

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