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What is Quora: How Quora Can Help Your Business Grow

Lisa Sicard
how quora can help grow your business online

What is Quora? Quora is a question and answer website that has been around for over a decade. Today the Quora digests are very popular.

It’s where smart marketers and many other professionals go to find answers to their questions or to answer questions and share their knowledge.

It’s different than Google in that you receive answers from actual people. Users on the Quora network must sign up with their real names and identity.

So, if you have a question about Facebook marketing, for example, you can ask someone who works at Facebook.

Or, if you have a question about purchasing a new car you may get an answer from someone who works at Subaru for example. Users also collaborate by editing questions and commenting on answers that have been submitted by other users.

Asking Questions

Isn’t that a great way to build up some knowledge by asking questions? Or, if you have some knowledge why not share it with others on the Quora network?

Hubspot called Quora the “Most Underrated Platform of 2019.”  There is a lot of marketing that can be done by using the site in both asking and answering questions.

Many of these answers will show up on the first page of Google. Now, that’s some great SEO juice. You could use an AI tool like the Right Blogger to help you answer questions.

Quora also drives a nice residual source of traffic for your blog or website. What’s better than that, right? So now you know what is Quora and why I’m on it.

So, here are some tips on how Quora can help your business grow using this question and answer site. 

Quora Audience Stats For You To Know

Did you know that Quora has a greater concentration of 18+year-old users with an HHI > $100K than other publishers such as WSJ, LinkedIn, HuffPost, and Reddit?

Not only that, but they are highly educated, with 65% having a college degree and 28% having a graduate college degree.

In addition, 54% report having an HHI > $100K annually. Stats from HubSpot.

How Quora Can Help Your Business Grow with Traffic

Quora can drive traffic to your website or blog. And that traffic is organic. People are searching for answers and they find your answer. Then they may click your link to read more.

(Note, it may take 6 months of answering questions like I did to generate this traffic. But once it came from Quora, it didn’t stop coming.)

It’s just like getting traffic from Google. Quora is a high-ranking site so it holds a high SEO value link. Now if you want to get more sales from your traffic be sure to check Anil’s tips to encourage that with your website traffic.

How Quora Can Help Your Business Grow by Positioning You as An Expert

People will respect you when you can help them with the answers that they need. I know I received a lot of questions about Twitter suspensions on Quora and several have followed my blog and Facebook page ever since.

Be sure to have your profile filled out correctly as it will always show when you answer questions. Your credentials are what is shown every time in your answers for the public to see on Quora.

Learn from Quora Experts in the Field

You can learn a lot from people that work at companies such as Facebook, Google, etc. What better way to ask questions about a Facebook page or Google than to someone who works there?

Learn from experts on Quora by following industry leaders, reading their responses, and asking targeted questions. Identify top contributors in your field and absorb their insights on trending topics.

Engage with their content by upvoting and sharing valuable answers on Quora. Use Quora Spaces to join communities and gain access to exclusive content from experienced professionals.

By actively participating in discussions and analyzing expert responses, you can develop a deeper understanding of your industry and enhance your professional knowledge.

Learn from Your Customers on Quora

So, if your business is on Quora and people have questions about your products or services, you are there to help them.

It’s better you are there to answer those specific questions rather than the competition. It can also give you ideas on what to blog about on your company website.

You can answer their questions in the form of a blog post or as a video.

Then, Learn from Your Competitors

You may also learn from your competitors on Quora. Read how they answer questions and how different their answers may be from yours.

Or, you may be able to expand upon the answers that they have written.

What is the Quora Digest?

The Quora Digest is a free service for all Quora users. You get notified of related questions that you might not see or have overlooked on the network.

You receive a top answer with the most views and upvotes in your inbox making it easier to quickly find the best answer to the question.

You sign up via email or through your Facebook account for the Quora Digest.

What is Plus Revenue Sharing?

According to Quora, a subscription program for Quora users to support creators, access more content, and unlock a premium ad-free version of Quora.

Subscribers pay $6.99/month or $47.88/year and can start their subscription with a 30-day free trial.

Revenue from Quora+ subscriptions is shared between participating creators. When a creator enrolls in the Quora+ earnings program, they become eligible to receive a share of the subscription fee paid by readers, based on engagement with their content.

The other option is for creators to write paywalled posts on Spaces, which are like user-created publications on Quora that you see like my blogging tips space. 

How to Get Started on Quora for Your Business

As with any social media network be sure to fill out your profile completely.  Do include your image as people once again love working with others they know and trust.

Fill out your work and life experience. Then you are ready to ask and answer questions. Make it a daily 15-minute routine on Quora.

After several months you will begin to see some results with traffic to your website. The more complete your answers are with images and examples the better the answers will be seen.

Some people answer each question as they would write a blog post. (They can be that long.)

Next, be very careful not to leave links in every answer. You could become banned from Quora as Neil Patel had been years ago.

This network usually does not put up with spam on its network. Other times, answers may be moved or merged.

If Quora does slap you with any violation do inquire why. They will take them off if you are correct. (Been there, done that.) 

Sharing Your Questions and Answers

To generate more views on your answers and questions on Quora share them. Yes, you can share them right on their network itself and out to the social networks.

Oftentimes, I will share mine on Twitter and sometimes on Facebook, depending on the topics. This will increase your views on Quora and generate more answers to your questions.

What Are Quora Spaces?

Spaces have been around since 2018 to let users curate collections and form communities around their shared interests and topics.

It’s a place where people can work together to answer questions. Some can start their own space and invite others to them. (It’s limited right now.)  But you can join other spaces there.

If you are a member of a space you can invite others on Quora to join that space. Therefore, these spaces are similar to Facebook Groups.

For example, you may join my Quora space called “Lisa’s Blogging Tips”. Not only do I share some tips but I share other content in this space.

Spaces are also the place where you can blog on their network. Sometimes, I’ll make a mini-blog post about blogging in this space.

Should You Blog on Quora?

Quora also allows you to do blog posts right on their network in spaces. But is it good for you to do so?

I recently listened to Ryan Biddulph on that subject. He explains like I thought, not to use it only for your blogging platform. Even in the URL, it would show as Quora first before your brand.

Therefore, a Quora blog is a rented space like on any other social network. Your own website is your home and where you should blog the most. Your own domain is a property you own.

However, you may draw people to your blog from these Quora spaces.

Ads on the Network

Did you know you can also advertise on the network for as little as $5 per day?

Not only that but you can optimize for conversions, clicks, or impressions, and see real-time reporting in the Ads Manager.

Not only that but there is an option for native ads on the site, that you may have noticed with “sponsored” on them.

How Quora Can Help Your Business Grow

So, I hope you have learned how it can help your business grow for 2024 and beyond. It’s a great way to drive targeted traffic to your website or blog.

It adds SEO juice for you and you may also meet some wonderful experts that you can get to know on this question and answer network and elsewhere.

How to Delete Quora Account

Some people have asked how to delete their Quora account as they wanted to start over with a business account. Just be sure you don’t want anything from it before you try to delete your Quora account.

To delete your Quora account, first, log in to your account. Then, go to the “Settings” section. Scroll down to the bottom of the page and click on “Delete Account.”

Follow the prompts to confirm the deletion of your account. It’s important to note that once your account is deleted, you won’t be able to reactivate it or retrieve any of your content.

Therefore, make sure you want to permanently delete your account before proceeding.

Frequently Asked Questions About Quora

What is Quora?

Quora is an online community where users ask and give answers to questions.

How Can Quora Help Your Business Grow Online?

It can generate traffic back to your website when you answer questions and provide a link. Be careful not to spam. You can also learn from Quora answers by experts in your industry.

What is the Partner Program?

The Partner Program was closed in 2023.

What is Plus?

$5 monthly fee or a $50 yearly fee to access content behind the paywall.

Can you blog on Quora?

Yes, you can blog on the platform digests, but of course, it’s best on your own self-hosted blog first.

Can you position yourself to be an expert on the network?

Yes, answer questions in your niche with well-informed answers. Include images and listicles to help them look more professional.

Can you advertise on Quora?

Yes, ads start at $5 per day. They also offer native ads on the platform itself.

Lastly, have you been using Quora for your business? I’d love to know more in the comments below.

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