Yes, it’s come to that point, my friends and readers. You really cannot be on every social network today and still be productive in your business or on your blog.
The realization came to me when I cut the cord with Tailwind for Pinterest back in 2020. For the past year and a half, it was working well.
It brought traffic to the website and to other sites I’ve worked with. Pinterest drew in a few leads and clients. But back then, Pinterest changed everything.
Tailwind no longer was working and the impending bill was looming over me. I began discussing it over on Twitter X with others and learned I was not alone.
Some people even had their Pinterest accounts suspended. I had a pin taken down a few times but I appealed and got it back up.
So, instead of wasting more time mulling it over, I deactivated my subscription to Tailwind. However, I’m using Pinterest more effectively today in 2024 and it’s driving traffic to the blog, sometimes as much as Twitter X.
Time sometimes is better spent on the blog, newsletters, networking, exploring new options, and being on fewer social networks.
Table of Contents
Why You Can’t Be Everywhere
Many people in the past several years left some of the traditional social media for alternative social media like Rumble for example. Video content creators learned they could generate more views and clicks via Rumble than the old big YouTube. (as well as make money.)
Now, if you read the Rumble piece, you can share your videos to both networks if you like. So that’s a win-win for video content creators.
So when you can do one thing and have it do several things for you, you are being more productive. But in the case above with Pinterest, I had to make images just for Pinterest and be on Tailwind to share others and share mine, etc.
It was a precious time factor. If nothing else, the year 2020 taught us how precious time is. We cannot get back the time that we have lost.
Knowing Where Your Audience Are is Key Today
Now, of course, if your audience is on Pinterest that is the place for you to focus on. You can spend that extra time making pretty pins and engaging over on that network. But here on Inspire To Thrive, Twitter and Quora are my 2 biggest sources of traffic. (Until Pinterest kicked in.)
Every few months I go through an audience for me and my clients to see where their audiences are as well. That’s where I guide them to be. It really is different for everyone.
Because, what works for me, may not necessarily work for you and your website.
Lisa, Inspire To Thrive
And what worked last month may not work this month like in the case with Tailwind and Pinterest. Therefore, Twitter and Quora may not work come January. That is why I explore other networks all the time.
You have to be ahead of the social media curve!
So, if you are everywhere all the time, you are defeating your purpose to be engaging on the platform you should be spending more time on. You may want to consider deleting an account or two along the way.
Every Social Media Network Is Not A Fast Marketing Method
Social media is a means to an end but it takes a long time to get the means there. It can take up to 2 or more years to begin to generate leads via social media.
The same for blogging. It all does not happen immediately like “real ads” do.
Yes, remember real ads? The old days of print and TV and radio. You placed an ad and the phone began to ring immediately! If you put something to give away free the phone never stopped ringing. ☎️
But you can do ads like that on Google and social networks. They will cost money/investment to work. (And the time to get them right! Many people have wasted money on the ads when not done right.)
That’s why there is training for Facebook and Google ads out there. People pay others to do the ads for them today.
Nothing is FREE, cheap, or quick. All good things take investment in time and or some money.
Time Is Why You Cannot Be On Every Social Network
Today it is about the time you spend that results in generating money for your business or blog. You must focus on the short term to bring in money and the long term to be your business for the long haul.
Most businesses take 5 years to grow to generate an income! (That’s from Business 101.) So always set the expectation up that it takes time to grow a business and/or a blog if you are going it alone!
Now, if you work with others and have a team you may be able to grow those efforts a little quicker. Businesses and blogs both grow quicker when a team is working on them.
Each person is accountable for a certain part of the production and promotion of that business or blog. Imagine if you could produce another one of you to work your business.
You can always hire out until that time comes if you want to go in that direction or purchase fantastic tools to help you along the way.
Can AI Help You Manage Every Social Network?
AI helps you manage every social network by automating routine tasks and offering smart insights. It schedules posts, tracks engagement, and even replies to comments, saving you lots of time.
AI tools can analyze your audience’s behavior, showing you the best times to post and what content works best. They also help in curating content by suggesting relevant topics and trending hashtags.
This means you spend less time on manual tasks and more time creating great content. In short, AI keeps your social media game on point, making your job easier and your strategy more effective.
However, don’t be fooled by all the tools – they still cannot replace YOU and your engaging with others in real time on the social networks.
The Biggest Social Networks To Be On Today
- YouTube
- X
- TikTok
- Snapchat
If you’re trying to stay current in the social media scene, you need to be on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Facebook is still a giant for connecting with friends and engaging with groups.
YouTube is the biggest search engine behind Google, it’s owner.
Instagram’s great for sharing photos and videos, while Twitter X helps you stay on top of news and trending topics.
LinkedIn is a must for career networking. Snapchat is great for the younger audiences and their parents.
And TikTok? It’s where you catch the latest viral trends and reach a younger audience. Being active on these platforms keeps you relevant and connected.
Your Turn: Being On Every Social Network
Now, do you see why your time is why you cannot be on every social network? How many are you on today and will you be dropping any for the new year?
In the past year, I’ve actually spent more time on SEO and the efforts are starting to pay off. I get 90% of my traffic via search these days. Do you know what where your blog or website traffic is coming from?
Drop me a comment below to discuss it ⬇⬇⬇
FAQ: Why You Cannot Be On Every Social Network and Be Productive
Why can’t I manage every social network effectively?
Time is limited. Each network requires unique content and engagement. Managing all at once spreads you thin and compromises quality.
Will being on many networks hurt my productivity?
Yes. Juggling multiple platforms diverts focus from core tasks. It leads to burnout and missed opportunities.
Can I create the same content for all networks?
No. Each platform has a different audience and format. Tailoring content is essential for engagement and effectiveness.
How does focusing on fewer networks benefit me?
It allows you to create impactful content and engage meaningfully. Quality over quantity builds stronger connections and better results.
What’s the risk of trying to be on every social network?
You risk becoming inconsistent and irrelevant. Spreading yourself too thin dilutes your message and weakens your brand.
How do I choose the right networks to focus on?
Identify where your audience spends their time. Research demographics and engagement rates to prioritize.
Should I stop using some networks entirely?
Yes, if they don’t serve your goals. Focus on platforms that align with your objectives and where you can maintain an active presence.
Can automation tools help me manage more networks?
They can assist, but they’re not a cure-all. Over-reliance on automation can lead to impersonal interactions and reduced authenticity.
What’s the best strategy for small businesses on social media?
Pick 1-3 platforms where your target audience is active. Create valuable content, engage consistently, and track performance.
How can I improve my productivity on social media?
Set clear goals, create a content calendar, and batch tasks. Prioritize engagement and track metrics to adjust your strategy.
Is it okay to take breaks from social media?
Absolutely. Regular breaks prevent burnout and help you reassess your strategy. Schedule time offline to maintain balance.
