So you want to up your content marketing strategies? If so you must have the right inbound marketing tools to increase your reach and save you time along the way. This will improve your content marketing strategy for your blog or business.
Content marketing like social media marketing is not for the faint of heart today. By inbound marketing tools I mean —-> services, plugins, software, etc. to bring leads and business to your blog.
Table of Contents
Make It Easier To Share Content
Inbound marketing tools that help you create and share content for your digital content marketing strategy. Content Marketing, done well, fuels your digital hub by building a “content engine” to drive people to your business.
There are many moving parts and you will need many content marketing tools to get the job done well. And by the way, it’s a never-ending job.
I’ve put together a list of some of my all-time favorites with some new ones for you!
What Is Inbound Marketing?
Inbound marketing is a strategy focused on attracting potential customers to your business through valuable content and experiences tailored to their interests.
It’s about creating relevant, high-quality material that draws people in naturally, rather than pushing out disruptive ads or sales pitches.
The goal is to build trust, establish your brand as an authority, and nurture relationships over time, so when people are ready to buy, they think of you first.
Plugins for Content Marketing
Google Maps Widget – This one is great for maps on your site with pins. You can produce a map with a thumbnail and a light-box in just minutes! Hence, no more waiting or slow loading time.
Check out their video and visit them here. They do offer a free and a pro version.
It is the fastest plugin of its kind you can find today! You can create a map for your WordPress site in just one minute. There are already over 100,000 users of this new plugin.
You can create as many as you need with this plugin with many styles and colors to choose from.
SEO Plugins
Yoast Plugin for SEO – I have used their free version for years here and now went Pro a few years ago. Yoast is highly recommended to make your content for SEO easier. Therefore, no more counting and figuring things out on your own. Yoast does it all for you! You can read more from my latest review here. Yoast has made my content marketing strategy easier to put into action.
Rank Math SEO – This SEO plugin is a newer one that I’m experimenting with and LOVE! It guides you along as you are writing content on your blog or website. They give you suggestions to make your content more SEO-friendly. I’ve since installed it on a 2nd website.
Easy Table of Contents – No need to code to manage your table of contents on long-form blog posts. This plugin does it all for you automatically making it easier for readers to scan your content and boost your SEO scores.
Link Whisper – A fabulous time saving tool that I wished I used years ago to easily find internal links after publishing a new blog post. Use code Inspire to save $15 off Link Whisper today.
Be sure to check out your plugins carefully before loading them into your WordPress. They should have been updated recently.
Image Tools In Your Inbound Marketing Tools
Canva – Canva is a great image-creation tool for content marketers. There is a free version, there are images you can also purchase for $1 or more. Or you can use their pro version now for $12.95/mo.
You can create designs for Web or print: blog graphics, presentations, memes, social media covers, infographics, flyers, posters, invitations and so much more. It is very easy to use.
I’ve used it more and more today. My top image came from there for this post.
Just yesterday when I logged in, I received a message from Canva saying “Welcome Home.” Yes, I’m spending way too much time there now these days!
If you click on the image below you can try their Pro Version for FREE for 30 days!
Live Streaming – This one has become huge and a must today for generating content. Check out Donna Merrill’s post on how to learn to use Live streaming today.
Donna is rocking it with live streaming today. I’ve seen her live streams on her site, Facebook, and LinkedIn.
Create Carousel Posts with Gamma AI App
Gamma AI App makes carousel post creation quick and simple. With just a few clicks, you can turn one idea into a swipeable series for Instagram, Facebook, or LinkedIn.
The app automatically formats your content to match each platform’s best settings, which saves time and keeps your posts looking sharp. You can customize each slide to fit your brand, add visuals or text, and preview the results right in the app.
This approach draws in viewers, encourages them to scroll, and helps you share your message in a way people remember. Combined with the right strategy, carousel posts made with Gamma AI can boost your reach and engagement without hours of design work.
The Best Inbound Marketing Tool For Video
Fliki lets you transform blog posts into videos effortlessly. It’s the perfect tool for repurposing content and boosting engagement. I often use it for Pinterest pin videos.
With Fliki, you can quickly turn text-based posts into captivating videos, complete with visuals, animations, and voiceovers. Say goodbye to tedious video editing – Fliki automates the entire process, saving you time and effort.
Whether you’re a marketer, blogger, or content creator, Fliki streamlines video production, allowing you to reach a wider audience and maximize your content’s impact.
Hosting For Your Content Property
Hostgator – This one is my tried and true hosting for Inspire to Thrive. They are available 24/7 either by phone or chat online. I prefer the chat online but have used both services over the 5 years I have used them. They do over-deliver, if they say something will be done in 48 hours it is usually done sooner.
They rarely go down as I use Pingdom’s free service to warn me if there is an outage. I had other host providers in the past and they went down more often and were down for days.
No one in content marketing has time to be down for days today! HostGator is a must-content marketing gadget for uptime today! Learn more about HostGator here for a full review.
However, I’ve updated my hosting services to Siteground in 2021. Hostgator could no longer host this site with the volume I was increased to. I still recommend HostGator to those starting out blogging today.
HostGator even bills you monthly if that’s your cup of tea.
Social Share Schedulers In Your Inbound Marketing Tool Case
Buffer – Buffer is a great way to schedule your shares. You can do this on Twitter, Pinterest, Facebook, Facebook Pages, and Instagram. It’s easy from your Chrome browser and on mobile. It’s the quickest to schedule content for your social networks.
You can invest $10 a month to really fill your buffer up for weeks at a time. I used to love filling my Buffer up from time to time. It’s great to do before going on vacation or when you know you won’t have time to be online.
I still use it from time to time for their feeds. I can choose blog feeds to share other content.
MissingLttr – This is the newest tool that I love! They make it so easy to make a blog post and spin out 15 different versions to share on social. Not only that but you can share others’ content and others share your content via this fabulous social media tool.
Agorapulse – This is my favorite of all the social media management tools that I’ve been using for the past 4+ years as it saves me a lot of time. You can manage up to 26 social media accounts from their inbox, and respond to messages and engagements.
You will love their reporting tool which is what got me started using Agorapulse. The social networks you can manage there are Facebook pages, Instagram (stories too), LinkedIn, YouTube, and X Twitter.
However, they are now offering TikTok as well if you manage that video social media network.
Staying on Top of Your Brand – Reputation Management
Brand24 – The best brand listening tool today. It lets you know when others are talking about you or your brand online. You can be alerted daily, weekly, etc.
Pick when and how you want to be notified via email. You may also select keywords and of course your competitors.
The Brand24 tool is better than a Google alert because it tells you when people talk about your brand or you on social media, podcasts, forums, and blogs.
(Google alerts are just for when you or your brand are mentioned in the news.) Brand 24 covers it all now!
Writing Software Your Inbound Marketing
The Right Blogger – Not only can you use this tool to write or rephrase your content but you can use it to develop social media content, meta descriptions, and much more. They offer a free version of the tool.
Jasper AI – A fabulous content marketing tool to help you write faster and better! The other day I spent 30 minutes writing a 2800-word blog post with Jasper. Then, I will edit and adjust it. They also have Grammarly wrapped into this tool for editing and a plagiarism tool.
Coheadliner analyzer – When you are creating content this is a must tool to check your headlines. They help you to craft the best ones that will grab the attention of your audience. Try it out today for free.
Finally, this analyzer tells you if you have too many words or not enough in your blog posts and what type of words work best. They do charge for using this regularly as most content marketing gadgets are not all free.
Now, ShareThrough is an older one I used that is still FREE to use. As you can see below it’s easy to use! They offer suggestions as Coheadliner does but they offer it for free. (However, today I use the Right Blogger headline tool with my inexpensive package of 88 AI tools.)
Budgets – Important to Track Your Strategies!
QuickBooks – QuickBooks is a great way to stay on top of your content marketing business’s money coming and going. Not only that but, it’s a great way to be prepared all year long to get your taxes done at year’s end.
In fact, QuickBooks makes it simple and organized for you. You can also create invoices for your clients. Check them out today to help you stay organized financially. My husband uses them for his business.
Another option is using Paypal for invoicing. It’s what I use here at Inspire To Thrive for my business.
Analyzing Inbound Marketing Tools For Your Content
Last but not least, Google Analytics and Google Trends – are very important content marketing gadgets to keep on top of your content. See what is working and what is not for your content marketing.
Don’t forget, you can also use Google Trends for SEO research. Analytics can provide a wealth of information for you. I love to see where my referral traffic is coming from by adding explore tabs.
Finally, I love using Google Trends and their AdWords Planner for checking out keywords in preparing content.
These Google tools are very important in monitoring your results so you can rinse and repeat or change things up.
Finally, I’d like to add HubSpot’s SEO software to the mix here. This tool gives you SEO recommendations to optimize your site. But that’s not all, it can also analyze your target keywords and help you create an optimized content strategy to build search authority faster.
HubSpot’s SEO software integrates with all other HubSpot’s tools (there are dozens of them, most free, some paid) that will make marketing your site a breeze.
Conclusion: The Best Inbound Marketing Tools
Inbound marketing works best when the right tools fit your business goals. Platforms like Gamma AI, Mailchimp, Canva, and Agorpualse simplify daily marketing tasks, from creating content to tracking analytics.
They help you stay organized and save time by bringing your efforts into one place. Each tool offers unique features, so pick the ones that match your needs and budget. As your business shifts, you might swap out tools or add new ones as shown here.
Don’t be afraid to test features, review your results, and tweak your approach often. The right tools give you more time to focus on your audience, build trust, and increase engagement.
Ready to take the next step? Try out a tool or two and see how they help you grow.
