As a blogger, it’s common to search for different ways to earn money. Sponsored posts and advertising can generate a decent income, but they may not be consistent. This is why we aim to demonstrate how to promote affiliate marketing without social media.
Therefore, it’s crucial to have diverse sources of income for your blogging business.
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How To Promote Affiliate Marketing Without Social Media
One way of earning a decent amount of money without having to do very much work is through affiliate marketing. Affiliate marketing generally involves choosing a product or a service (usually related to your blog niche).
Next, creating awareness around the product. So when someone buys the product or uses the service using the affiliate link, you receive a referral commission from it.
Getting to grips with affiliate marketing is pretty straightforward. But if you are a total newcomer to the process, this article will help you look at a few different ways of promoting affiliate marketing without social media on your blog.
Why without social media? Some social media networks do not allow you to promote affiliate products.
You have to be careful when promoting them on social. However, other networks may allow it like YouTube.
Review Posts for Affiliate Marketing
This is probably one of the best ways of promoting affiliate marketing. People naturally turn to the internet when they are looking for reviews of products and services.
So if you have strong, informative posts about whatever you are trying to promote, you are more than likely going to get click-throughs.
These reviews will often convert into purchases. A review post introduces the product or the service to your blog readers. It guides them toward understanding why they should be buying or using it.
Bloggers are increasingly being referred to as ‘influencers’. It is because people are recognizing how their opinions matter and can influence people.
Honest Reviews
When writing a review, you should always make sure that they are honest. It can be tempting when you are trying to promote something through affiliate marketing to only mention the positive points about a product and neglect any issues.
An honest review should include both. You should also add any images, if relevant, and any vital information (price, location, etc.).
It is also a good idea to use a personal tone in review posts, as people have come to your blog looking for personal recommendations.
For example, if you are writing about TubeBuddy, possibly one of the best [YouTube affiliate programs], it is better to say:
‘These are the benefits that I got from using the service’, rather than: ‘These are the benefits people have found from using the service’ – your readers want to know what YOU think.
How-To Articles
These are becoming increasingly popular, and DIY-style articles work particularly well for affiliate product promotion. These do well especially if your product needs instructions for use or technical guidance.
For example, if you are an affiliate for a website hosting company, you could write an article about putting it into place or adding additional domains, with an affiliate link or three to the product or service.
These sorts of tutorial posts are not only good for promoting your links but are also useful for improving your ranking in search engines. If you concentrate on getting your SEO (search engine optimization) right, your post will do well.
Coupon Codes For Affiliate Marketing
Everyone loves saving money, and it can be one of the most significant incentives for customers. Whenever a customer is looking to buy a product and sees a box for coupon codes or voucher codes, there is an excellent chance they will go to a search engine and look for ‘Product name and coupon’.
If you have any of these codes on your blog, and the customer clicks through, you will still receive a commission for the sale. However, it is important to keep in mind that as an affiliate marketer is not just to share the coupon code, but to get them to click through using your link.
If customers don’t do this, the sale will not be counted as yours, and you will not get the commission unless you have been given a unique voucher code by the company that links it back to your blog or website.
Some coupon sites may ask you to click through to see a coupon code. This is quite a canny way of doing it as it allows them to implement the cookie on the customer’s device.
So, if they decide to go through to the product website at a later date, you will still receive the commission.
Featured Posts
Whatever type of post you are including your link on, your ultimate goal is to get as many views as possible on that post. Obviously, you will be focusing hard on SEO, and sending it out to your email subscribers.
However, you can also give it more visibility by placing it as a featured post.
If you use WordPress as a blogging platform, there is a feature that handily allows you to ‘stick’ any post on your blog’s home page. This means that anyone who visits your blog will see the post without having to search through older ones.
Banner Advertisements
If you have targeted, organic traffic on your blog, banner advertisements can work wonders for your affiliate promotion. They work even better if they are placed in a prominent position, above the fold.
The fold is the point where the readers will need to scroll down, so having them above that is your best bet.
Don’t crowd your blog with banner ads though. This can be very overwhelming and off-putting for your readers and never place similar ads on your sidebar.
A prominent banner ad is your recommendation for a product. So, if you have several recommending similar products, you are sending out a confusing message to your reader. They may not know which product or service to choose.
You can see an example below of an affiliate banner. (Note: Do mark them as sponsored and a no follow attribute.)
Online Courses
If relevant, you may be able to incorporate affiliate marketing into any online courses that you offer your readers, whether free or paid. Let’s say, for example, you have a five-day productivity course. You might want to throw in an affiliate link to Evernote.
It won’t feel like a forced promotion, because you are offering solutions to problems that your readers may have. All of the best affiliate marketing courses teach this as a foundational approach.
Email Lists
Email lists are an important marketing tool for any business. They can be harder to build up than a social media following, but they belong to you. Facebook, Twitter, and the like could remove your profile without warning, or close down, and you would lose that audience.
Your email list is a community that trusts you and wants your personal opinions delivered directly to them. They are already engaged enough to have signed up for your list. So, capitalize on that and give them your affiliate link.
In Conclusion: How To Promote Affiliate Marketing Without Social Media
The most important thing to remember when it comes to affiliate marketing is trust. Don’t promote any old thing, and build up a level of trust with your audience.
Without that, driving affiliate sales will be near impossible.
How are you using affiliate marketing without social media on your blog today? Do you have any additional tips to add to this?
I’d love to know more in the comment below.