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How Realtors Of Twitter Can Absolutely Benefit From Using X

Lisa Sicard
realtors of twittter

Every day, I encounter realtors of Twitter who fail to grasp the value of the platform or understand how the Twitter network operates. The majority of realtors function as small businesses or are, in fact, their own small enterprises.

Small businesses can greatly benefit from utilizing Twitter. Real estate agents are essentially small businesses themselves. They work around the clock, seven days a week.

Realtors do not generate income when they are not actively working. While Twitter can undoubtedly benefit real estate professionals, it will take time and effort.

Success on the X platform will not happen overnight. But it can be done in time as you start to find new people in your area on the network and engage with them.

Start With A Good X Twitter Profile

Your Twitter profile should showcase who you are. It should include your own picture, your area of experience, and your location. It’s all about location, location, and location in real estate.

If you need the sizes for your images check out this post I did a while back on creating your Twitter profile. Take your time doing this!

Creating your Twitter profile is an important step for others to follow you. A great Twitter profile will make a difference for you. Many realtors can absolutely benefit from Twitter using a great profile.

It will help others to decide whether to follow you or not.

I liked this Twitter profile below because of Ryan’s photos and name are right in the bio. Ryan also uses relevant keywords in the bio and has a link to the website. (Notice, no hashtags in bio!)

Your profile a great way to showcase who you are on Twitter.

Find Real Estate Peeps to Follow

Follow others in your industry. If you need help check out my growing Twitter List of Real Estate peeps. You can also do a search on Twitter for mortgage brokers, local folks in your area, and other related topics to your niche business.

Furthermore, I recommend you start following a couple of hundred folks. Slowly add to it over time and follow back those that may follow you first if their bio is of interest to you.

If you like to be really organized develop some Twitter lists. You can put people into groups by location area, interest, etc.

Become An Authority On Real Estate Topics

The best way to showcase yourself as an authority in real estate is to share what you know. Many people on Twitter are searching for news and answers to questions they have.

Here are some good examples of what other real estate agents are doing on Twitter: (Click on the images to go to X to watch the video or engage on the post.)

Share Tips For Home Sellers

Home sellers are looking for ways to get their homes ready to put on the market.

They may not call a realtor right away for fear of what they are doing or NOT doing. Be the one they tweet with a question.

Share Tips for Home Buyers

People buying a home may not trust an agent YET. They want to just look at houses. They may not know yet what they can actually afford.

Some people don’t know who to ask first. You can be the first person they make a connection with.

Connect with Mortgage Brokers, Real Estate Attorneys, etc.

Connecting with others in the industry is an important tidbit. This can only help grow your real estate business.

It is easier to meet new people on Twitter than on Facebook. Whereas, Facebook is more about who you already know.

Twitter is more about getting to know other people. Even in the small state of Rhode Island, there are people I still have yet to meet.

Engage With Others On Twitter and See Why Realtors can Absolutely Benefit from Twitter

This is where realtors can absolutely benefit from Twitter! It’s like going to a local networking event except you are online. This is the key to success on Twitter – engage!  Listen and respond to others.

You may be surprised to hear folks talking about wanting to sell their home or buying a new one. I once found a person looking for a home in my town.

The woman began asking questions about different neighborhoods in the town. I was able to pass the lead on the realtors in the area.

What NOT To Do On Twitter

Other Great Posts For Realtors Of Twitter X

Now this tweet below is cool because it has a video.

Videos tend to perform well on Twitter due to the platform’s focus on real-time content consumption and sharing. Twitter’s feed moves quickly, so eye-catching videos have a better chance of grabbing users’ attention.

Plus, videos auto-play in the feed, making them more engaging than static images or text-only tweets. Short-form video content aligns perfectly with Twitter’s snackable, bite-sized media format.

Overall, Twitter’s userbase and content design lend themselves well to video virality and shareability.

Ultimately, being creative on Twitter can set you apart from the others on the Twitter feed. If you don’t like being in the video you can use an AI tool like Fliki to create videos for you quickly. (You could include your photo in it!)

Top Reasons Why Realtors Can Absolutely Benefit From Twitter?

  1. Make new connections by engaging.
  2. Become an authority in your local area or niche.
  3. Generate leads.
  4. Bring people back to your website or blog.
  5. Promote listings or yourself 20% of the time.

A Bonus Tip for Real Estate Agents on Twitter

Once you know people on Twitter you can message them. Yes, a DM is a direct message on Twitter. But, only use it after you have connected with someone for a while on the Twitter feed.

If you jump right to a DM it appears spammy. But this is a great way to chat with someone privately and get their email address or phone number.

Twitter Tools To Help You

There are many X Twitter tools available out there to help you. Here are a few of my favorites:

CircleBloom:

Circlebloom supercharges your Twitter real estate profile. It amplifies your tweets, boosts engagement, and skyrockets your follower count.

Circlebloom’s AI-powered software analyzes your content, identifies prime posting times, and automatically shares your tweets when your audience is most active. It interacts with relevant users, joins conversations, and puts your profile on their radar.

With Circlebloom, you’ll get more eyes on your listings, generate hot leads, and close more deals. Say goodbye to manual tweeting – let Circlebloom work its magic while you focus on what matters most.

Twitter Viewer:

Mastering the Twitter profile viewer lets you discover key details about your audience, competitors, and industry trends.

Knowing how to use its view features helps you tailor your Twitter strategy for better results. You don’t even have to have an X Twitter account to use this tool.

Fedica:

This tool will easily find out who unfollows you or who has been inactive for a long time so you can unfollow them. It’s free to use for those features and you can receive emails weekly to update.

X Twitter Ads

Twitter ads offer a powerful way to market your real estate business. You can target users based on location, interests, and demographics.

This laser-focused approach ensures your ads reach the right audience. With eye-catching visuals and concise copy, you’ll grab attention and drive traffic to your listings.

Twitter’s real-time nature lets you join trending conversations and connect with potential buyers instantly.

Whether promoting open houses or showcasing hot properties, Twitter ads are a must-have tool for savvy real estate pros.

Conclusion: Realtors Of Twitter

By leveraging the power of Twitter X, realtors of Twitter can connect with a broader audience and establish credibility in the competitive real estate market.

It’s a great platform to share knowledge, videos and to give insights to how you do business. Therefore, others will choose you when looking for their next home or when it comes time to selling one.

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