Your Website from Standard to Stand-Out
When you own a business, you’ll know exactly how important first impressions are. And for modern businesses, your website is the cover that people will judge you buy.
Your website can be a lot of things for your business. It can be an information portal, a shop, or a showcase of your best work. It’s also one of your business’s most valuable communication tools, so you want it to hit the right from the start.
These days, your standard website no longer cuts it. So how can you make it stand-out? Take a look at the following ten steps to help your website create that lasting first impression.
It’s also one of your business’s most valuable communication tools, so you want it to hit the right from the off. #websitedesign Click To Tweet
1. Transform your typography
Remember the days when Comic Sans was considered edgy and cool? Those days have long gone. Fonts and typography have become much more creative over the years, with brands owning and using fonts to great effect.
The right typography can make your website look exciting and fresh, while also helping to enforce your brand effectively. Take a look at some incredible examples of how typography can be used in web design to great effect. Be sure your font is large enough and easy to read on your website!Be sure your font is large enough and easy to read on your website! #websitedesign Click To Tweet
2. Lead with a Hero Image
Images can have a significant impact on your website, making an important first impression. A current trend with website imaging is to use a hero image – something that’s striking.
It’s also important that your lead image is responsive so that people can see it to its full effect no matter what device they’re using. Instead of focusing on using generic, corporate stock photography, why not commission a photographer to create some bespoke images for your business?
3. Embrace Modern Design
Traditionally, websites had a simplistic design. But now that web development has come on in leaps and bounds, there are many more possibilities that make it possible to create some truly striking websites.
Flat website design is visually appealing and makes thing easier for the reader, so if you’re looking at refreshing your website, then flat web design is the way to go.Flat website design is visually appealing and makes thing easier for the reader. #onlinebiz Click To Tweet
4. Use the Right Hardware
For your website to run effectively, it’s going to need some strong building blocks. A good website is worth nothing if it can’t cope with the demands put on it. First of all, you’ll want to select the right provider who can give you the bandwidth and features needed to keep your website running at a great speed.
You’ll also want to make sure you’ve got the best php framework to help you keep all of the back end of your website in order. It’s important to research your different options carefully, and don’t be afraid to invest money in buying a good product.
5. Make Your Site Super Secure
As GDPR approaches its first birthday, you should be well-versed in the dos and don’ts by now. Web security and data protection are one of the most important considerations for your website. One mistake with your customers’ data could cost bankrupt your company, making a secure website essential for your business.
You should continuously look for ways to improve your website’s security and make sure that both your company and client data remains as secure as possible.
6. Show Off Your Products
Whatever the purpose of your business’ website, make sure it shows it off. If you handle products, for example, you’ll want to make sure you use eye-catching, large images to help people see what they’re buying more clearly.
You can also add interactive elements such as zoom features, 3D imaging and video demonstrations to help people get a realistic picture of your products. As people can’t see and hold what they’re buying in front of them, you need to work hard to make your products stand out online.As people can’t see and hold what they’re buying in front of them, you need to work hard to make your products stand out online. #onlinebusiness Click To Tweet
7. Be Current with Your Communications
When customers want answers, they want them fast – that’s why so many people turn to social media to air their questions and concerns about businesses.
If you want to keep your social feeds free from complaints and queries, you could add a live chat feature to your website so that people can get in touch with you instantly.
Make your contact options clear and visible to help your visitors get the answers they need as soon as possible.
8. A Good Blog For Your Site
Want to attract more visitors to your website? Start a blog. A blog can be a good way of communicating information to your customers and clients, while the added SEO will help to improve your search rankings to attract new customers.
Making your business blog a success requires some time investment to produce informative, engaging content. Once you nail it you’ll be able to develop a reader base that could help you to sell more and increase your business’ reach.
9. Make it More Intelligent
User experience (UX) is very important for your website. Not only does it help generate some attention, but it can also help you to retain a visitor’s interest for longer – helping to convert those leads.
The way your website flows can significantly improve someone’s browsing experience, making them more likely to return. There are different ways to boost your website’s UX experience that will transform the way your visitors view your content. Regular testing of your website is important to ensure it’s performing as expected.
10. Promote it
What use is having a stand-out website if nobody knows it exists? Having the right promotion strategy can help you generate website visitors and hopefully ensure positive conversions for your business.
Effective SEO is one of the things you’ll need to master, as well as establish how you can get people to your website through social media, etc. You can also consider some paid-for advertising online through Google, YouTube, etc., that will help you drive traffic to your site.Having the right promotion strategy can help you generate website visitors and hopefully ensure positive conversions for your business. #onlinebusiness Click To Tweet
Your business deserves a good website! Making some modern improvements will help set it apart from the rest and make it a successful business website. Whether you want to improve its appearance, its functionality or simply make it better for your visitors, now is a good time to make changes.
Turn your website from standard to stand-out and watch those page views increase.
How are you making your website stand out from the standard websites out there today? I’d love to know more in the comments below!