You may remember Twitter had suspended all accounts from getting verified back in March 2018. It will be 3 years without this verification process being available for Twitter users.
(But hang on, they just announced for January 2021, these will be back!)
— Lisa Sicard 👩💻🙂💭 (@Lisapatb) November 24, 2020
How To Get Verified on Twitter Now?
You must have the following credentials:
- either a verified email address or phone number
- a profile image
- a display name
Under the new policy, Twitter may also remove verification from accounts that are found to be in severe or repeated violation of the Twitter Rules. You will be notified by email if this is to happen to your Twitter account.
You can apply online for a Twitter verified badge. The process will include asking applicants to select a category for their verified status and confirming their identity via links and other supporting materials. Now, this process is supposed to start around January 20. (Inauguration day? hmm, an odd day with all going on over on Twitter.)
Why is Twitter Doing This Now?
According to their Twitter blog “This new policy will lay the foundation for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure the program is more equitable.”How Will Twitter Verify Accounts in 2021? #TwitterTips Click To Tweet
What Else Will Twitter Change in 2021?
In 2021, Twitter plans to build a new Twitter account type to distinguish automated accounts from human-run accounts to make it easier for people to know what’s a bot and what’s not. For example, the earthquake tracker account and breaking news accounts.
Memorial Accounts will also begin. You’ll be able to preserve a Twitter account in memory of someone who has passed. This will also come with an updated policy for memorialization and a new application flow to request the memorialization of an account.In 2021, Twitter plans to build a new Twitter account type to distinguish automated accounts from human-run accounts. #TwitterTIps Click To Tweet
Twitter’s 2020 Getting Verified Process for Covid-19
Because of recent events of 2020, Twitter had announced they are mobilizing the badge system to help surface and signal more authoritative and verified voices that can provide “credible updates” on the topic of the coronavirus.
They have made a general call out for people that are experts to get all of their information up to date — including associating the word addresses with their accounts — to speed up this process.
PSA about what we’re doing to Verify Twitter accounts that are providing credible updates around #COVID19: we are working with global public health authorities to identify experts and have already Verified hundreds of accounts, but there’s more to do and we could use your help.
— Twitter Support (@TwitterSupport) March 21, 2020
However, getting the blue checkmark on Twitter was never easy.
The Old Twitter Verification Process
Prior to this time users were verified typically included: Accounts maintained by users in government, politics, religion, journalism, media, sports, business, and other key interest areas.
If it was a personal account vs. a brand that person had to be in media, and/or work at a major company with a title, etc.
Getting verified on your Twitter account means you get a checkmark next to your Twitter handle. It makes you look more official. It gives you or your brand the appearance of social influence. Getting verified is also a sign of social proof to your Twitter followers.
As Twitter claims “The blue verified badge
Getting the Blue Check Mark on Twitter Was Never Easy
— John Gooderson (@dronee_) November 3, 2016
My quest to become Twitter verified has failed again. Time for a better profile pic.
— Raymond Camden (@raymondcamden) November 4, 2016
— Freejak (@DJFreejak) November 4, 2016
— P Scott Patterson (@OriginalPSP) November 4, 2016
One of the first people I thought of that would be verified was Kim Garst. But even she was denied at first by Twitter. She has over 400,000 followers. But since I first wrote this blog post in 2016 Kim has been verified!
Life is infamous for throwing doozies our way, right?! But, you know what? As we walk through those challenges, we do get stronger. Try to focus on what you learn, not lose, through the process. pic.twitter.com/yJrFKGfy1k
— Kim Garst – Online Marketing Guru (@kimgarst) March 23, 2020
That really me wonder, what gets one verified? And who does the verifying? Is it a computer or a human on Twitter? According to the new Twitter verification process, it will be a combination of both humans and AI to decide who gets verified on Twitter.
Testing It Out on Twitter
I had to try becoming verified just for the sake of testing it out. The denial came the first time I tried within 24 hours. It got me thinking: Is it about brands? Is it about what you have written? Is it your job title? And who decides which account is of public interest? I don’t believe it’s the number of followers. I found some verified Twitter users with only 2,000 followers.
What is the secret sauce to becoming verified on Twitter? As of the third quarter of 2019, the microblogging service averaged 1.39 million monthly active users. It appears approximately 229,000 are now verified.
That number of verified accounts on Twitter is less than 1% of all Twitter users. (You can find the verified users here. You will notice lots of journalists, politicians, sports stars and entertainers.)
There were some Twitter profiles that did not explain what the users did. These profiles just had a quote – those were the Twitter verified accounts that I found the most perplexing as to why they were verified.
Recently before COVID-19, Twitter CEO Jack Dorsey answers that question and more on YouTube: (Interesting – why the edit button will never happen.)
Twitter Tips For You Getting the Infamous Check Mark
The most basic but important one-pager that every verified Twitter user should read: Keeping Your Account Secure https://t.co/uvOq8TuF
— Twitter Verified (@verified) August 29, 2012
Be sure to fill out all of your information in your Twitter profile settings and don’t forget the settings section with your phone number. Having your phone number associated with your Twitter account will help in case you get a suspension on Twitter.
After all, Twitter wants to know that you are real. I would also set your password reset, by using the check-mark on that one. Another tip to being real is adding your birth date but remember you don’t have to make it public.
Lastly, If you don’t get verified the first time, you can always try again in 30 days. So don’t give up if at first, you don’t succeed. Do remember only less than 1% of Twitter users have been verified.
In case you hadn’t seen it yet, you can now schedule tweets via Twitter!
Your Turn on the Blue Badge on Twitter
Now, I would love to know if you have been verified on Twitter yet or if you have tried to get a blue checkmark.
I’d love to know more about your experiences in the comments below!
Will you be getting verified on Twitter in 2021? I’d love to know more in the comments below!
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