Are you looking to grow your social media agency?
Statista estimates that about 92% of the marketers in the US rely on social media marketing to grow their business.
Image Source – Statista
What do these numbers mean for a social media marketing agency?
Social media is a highly profitable market waiting to be capitalized on. But it’s not a cakewalk, rather a hard-core competitive world out there. You need to prove your worth to potential clients.
To help you acquire more clients and grow your social media agency, here are our top 10 expert tips.You need to prove your worth to potential clients. #socialmediaagencies Click To Tweet
Expert Marketing Strategies to Grow Your Social Media Agency
The world of social media is ever exploding!
You need to be the best to make your mark in this crowded place. Here I bring you ten valuable marketing strategies to grow your social media agency.
1. Pick a Niche to Specialize
To stand out in an ever-growing social media landscape, you need to pick a niche to specialize in.
What is the best way to select a niche? It would help if you had unique skill sets and an in-depth understanding of the market demand. For example, people from real estate or programming backgrounds can channel their industry knowledge to master that niche on social media.
Once you zoom in on the target market where businesses actively participate, you are in the game. Find a sweet spot between your specialization and demand and you will be on the right path to grow your social marketing agency.To stand out in an ever-growing social media landscape, you need to pick a niche to specialize in. #socialmediaagency Click To Tweet
2. Build a Strong Social Media Presence
If you want to pitch yourself as a premium social media agency, your social media channels should prove it to potential clients. Maintaining a shabby social media presence may work against you while you grow your social media agency.
Sometimes, the social media marketing tips that you propose to your clients need to be applied to your very own social media channels. Showcase your skills on those pages and let your clients see what you are capable of.
3. Build Brand Credibility with Social Proof
Being in the social media arena, you know how social proof can work wonders for your business. When users talk about your offerings, it boosts your credibility on digital platforms.
Use the user-generated content (UGC) for your benefit. Social media mentions, client reviews, ratings, and positive feedback from brands you have worked with will elevate you above your competitors.
4. Channelize Your Energy Towards Personal Branding
The value of maintaining your impression and reputation before the masses is a skill, and to grow your social media agency, you need to master this skill.
Focus on creating quality content that is unique to your brand. Your branding should be present in every piece of content that you post.
Work towards developing a personal branding strategy that will position you as a seasoned social media agency that brands would like to hire.
5. Network and Co-market with Other Agencies
Co-marketing with other agencies can prove to be a game-changer for a social media agency!
Getting into a strategic partnership with another agency in the same niche might be mutually beneficial. You can form a community with like-minded agencies in the same niche to co-market, share work or outsource projects when you don’t have the bandwidth for more work.Co-marketing with other agencies can prove to be a game-changer for a social media agency! #socialmedia Click To Tweet
6. Build a Versatile Portfolio for Your Social Media Agency
When your work is exceptional, tell the whole world about it!
Clients are always looking for social media agencies that have already delivered great results for businesses like theirs.
You should spend time building a versatile portfolio to attract new customers and grow your social media agency.
You can include case studies, the list of social media pages you have handled, essential statistics, and much more in your portfolio to show clients what you are capable of.
7. Work Towards Smart Lead Generation
If your marketing efforts are not focused upon lead generation, then you are at a great loss. Any promotional effort can be counted as profitable only when it generates more leads for you.
The trick is to analyze what is working for your brand and then focus on maximizing such efforts to generate more leads and sales.
8. Offer Some Free Services to Grow Your Social Media Agency
Everyone loves free services, even your clients.
As a social media agency, you can offer some part of your service for free to build that initial trust with your clients. How about a free website audit, a social media analysis, or even a free consultation call?
Without any upfront commitment, when you offer the potential clients something that will help their business grow, they begin to trust you and move to a better decision-making position.How about a free website audit, a social media analysis, or even a free consultation call? #socialmediaagency Click To Tweet
9. Learn to Pitch the Clients, the Right Way
I know that getting those clients onboard is an uphill task. According to a WordStream survey, getting new clients is the biggest challenge for an agency.
Image Source – WordStream
But nothing worth doing is easy. Do not hesitate to use any of these tactics to grow your social media agency – cold emails, reaching out to your connections, following potential clients on social media, and so on.
Do not be bent upon ‘self-promotion,’ rather showcase how you can help a client’s brand.
10. Track your Progress and Analyze Your Performance
As you focus on growing your agency, take the time out to analyze your progress. For that, you could leverage analytics on platforms such as Instagram and Facebook. From these analytics, you can determine your performance and accordingly optimize it.
Then, you can create analytics reports to showcase your performance too.
These reports can not only be used internally for motivation but as promotional material as well. Such stats and analysis boost your authority in the eyes of your clients. Pleased with your progress, they might refer you to their peers in the market.Such stats and analysis boost your authority in the eyes of your clients. #socialmediaagency Click To Tweet
Conclusion on How To Grow Your Social Media Agency
It is a constant effort to grow your social media agency to pace up against the tough competition out there. When proven marketing strategies are well executed, you will evolve into a top-ranking social media agency.
So, what are you waiting for?
Start implementing these strategies and grow your social media agency multifold.
How are YOU growing your social media agency today? I’d love to know more in the comments below.