Why Likes Doesn’t Mean Your Facebook Page Today Is Generating Money

Do you think it takes a lot of likes to make your Facebook page today popular?

Does it mean the many likes will generate revenue for your business?

Your Facebook Page Today

When Facebook Pages first came out everyone was doing what they could to obtain likes for their pages. Some would offer things for FREE if you liked their page. Others would hold a contest. Others purchased likes.

Facebook Pages Today With Millions of Likes

Take Tai Lopez for example. He has over 6 million likes today on his page. He is a public figure that trains people how to have the good life through his videos and seminars.

One of his recent video posts which was pinned had 1.2 million views with 35,000 likes and 1549 shares and 863 comments.  Another post with a quote and no image had 701 likes and 25 comments.  Another video post had 17K views with 595 likes and 20 shares.

As you can see from the above example the organic reach of Facebook Page posts is 1-2%. I would guess that the pinned post was either boosted or paid by ads on the network.

Facebook has come a long way since those early days with its pages for businesses.

Facebook Pages Todayfacebook pages today

Today the measurements are different for Facebook pages as the algorithms have changed. Now it’s more about the engagements that a page gets from its posts and not the likes. When you see people sharing your Facebook posts that is like having ads on the network of the biggest social networking site.

Today a good Facebook page makes a business look more professional. Having Facebook likes is not a bad thing. For example, if you reach only 1-2% of your audience organically the higher the page likes, the higher that number will be. It’s all based on math with the algorithms. Of course you can pay to play on Facebook.

The New Pay to Play Model on Your Facebook Page Today

Facebook is now making billion dollars per quarter on advertising. Yes that is a billion per quarter. That’s 4 billion per year on advertising. If businesses were generating revenue off their Facebook pages without advertising Facebook would not be making that much money today. They were smart. They built up their user base and businesses wanted to reach them via ads on the biggest social network.

Facebook Page Today Boosts – Are They Worth It?

Ironically many small business think that boosting posts is advertising. It really isn’t. Boosting your Facebook pages posts is paying to get in front of your audience and their friends. It can be a great way to generate some engagement on your Facebook page today. However remember only 1-2% of your total audience sees any of your Facebook posts without a boost.

Facebook Ads Today Have Come A Long Way

Facebook ads today have come a long way. Today Facebook ads are like Google AdWords as they are based on an auction. Therefore you pay based on what the market can bear. There are many formats to choose from when generating these ads. First they are video ads and second are carousel ads which show several images in one ad scrolling. Meanwhile the targeting capabilities are amazing!

Facebook ads today have come a long way today.Click To Tweet

Facebook targetingFacebook Ad Targeting

Today’s Facebook ad targeting is quite unique. Facebook knows what people like, what people talk about, what they do, their live status, their life status changes, etc. Imagine having access to all that data base about your potential customers? You can really target your ads to a unique audience on Facebook. That is why Google and Facebook are at war for ad revenues today.

No doubt that is the real beauty of doing Facebook ads today – real targeting. Facebook is constantly changing the rules for creating an ad. Each ad must include so much text vs image. The message may have to be changed to follow their latest rules. Many small businesses today are hiring others to do their ads for them as it has become a real time sucking chore for them.

In fact many ads today on Facebook contain video. This too competes with Google with Google’s YouTube channel. YouTube is the 2nd largest search engine in the world today. Facebook also has Facebook Live which uses video to communicate between users and their audiences. Many bloggers today are using this as a tool to generate more of an audience. Donna Merrill has been doing a terrific job at this recently. It’s a great tool for small and large businesses alike to take advantage of at no cost (yet).

Facebook Ad Retargeting

Facebook also allows retargeting ads on their networking site. So when your customers leave your website a pixel follows them around on Facebook reminding them to come on back to your website. They may have left a shopping cart without purchasing or viewed other items on your website. Just be sure to have the Facebook Pixel installed on your website.

The Future of Facebook

At this point the average user today is 24-35 and the United States has the highest percentage of users. This will probably change and the average age will most likely increase as grandparents are signing on to see photos of their grandchildren, etc. India is right behind the United States too with a high percentage of Facebook users.

Is your Facebook page today generating revenues for you today or have you given up with their pay to play services?



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Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 7 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

17 comments On Why Likes Doesn’t Mean Your Facebook Page Today Is Generating Money

  • Spot on points here Lisa.

    Facebook moved away from the model of driving a ton of Likes and traffic to your Page, versus doing so mainly thru paid advertising, if you wanted more traffic and Likes. Now, if you really want to boost engagement and grow business on FB you need to spend a good deal of time and energy on the network engaging and sharing….and my obsession is Facebook Live videos. I have seen my engagement jump through both my Live video posts and also, via other Facebook Posts, all by doing 1 Live video daily. 10 to 20 minutes per video.

    I tackle a blogging topic and just riff. So much fun! But I also noted FB favors Live videos too, as these nab much more engagement than my old skool video uploads. Excellent post here Lisa….have a great weekend.

    • Hi Ryan, oh yes. those Pages must do ads now to be seen on Facebook. I’ve been seeing those video’s Ryan. Do you share to all or just your blogging buddies? I’m afraid my family and offline friends will wonder what the heck I’m up to. Thoughts?
      I can’t imagine doing a video that long – 10 to 20 minutes. I hope I can do 5 to start 🙂
      I have read a lot about Facebook favoring videos now. That is where most things are headed – all video.
      Thanks Ryan for coming by and for your insights with us on this one. Enjoy your Sunday!

      • I do share with all folks Lisa; fam and friends, whole 9 yards 😉 Go for it 🙂 Based on your rocking video from a few weeks back, you are starting off about 46 million light years ahead of me when I did my first vid 9 years ago LOL.

        • Thanks Ryan, I was with Donna Merrill this morning and she encouraged me to go live on Facebook with her 🙂 I was still nervous. Hopefully I’ll do it again soon.

        • Thanks for answering that one Ryan, I’ll need to get brave 🙂 The whole 9 yards – I like that one! Have a terrific Tuesday Ryan.

          • Agree with your first comment Ryan.

            Facebook is mostly concerned about getting more paid stuff. Gone are the days where you can get a ton of likes for free. If you want more likes quickly, you need to use FB ads. That’s how they are doing it these days.

            Google is the one to do such stuff. It killed a ton of stuff written by people. Focused more on Google ads and they are making billions every single year from ads alone.

            Great topic Lisa!

          • Thanks Anil, yes – it is all about the MONEY now, can’t blame them as they are in business and that is to make money.

  • Hey Lisa,

    I have never focused on Facebook but run many ads using the Facebook retargeting pixels.

    We all can do that. No doubt that Facebook ads have come a long way.

    There are thousands of small business running just because of Facebook.

    I am glad to know that you brought this concept of the pages with many likes.


    • Hi Ravi, do you do ads for your blog or services? And you don’t mean boosts? Interesting. I do have the pixel and will be starting soon with them for my new eBook. It is amazing how much information Facebook knows about it’s users to serve very targeted ads today. Thanks for coming by Ravi, have a fabulous Friday!

  • Hi Lisa,

    I have a little Facebook page, but I struggle with the engagement and growth of it.

    I agree that likes don’t really mean a lot.

    Although, I secretly like it when someone does like my page 🙂

    I’ve got a lot to learn when it comes to learning how to use Facebook.

    I haven’t tried any of the paid methods yet. Right now, I am just trying to grasp my head around the whole Facebook page growth.

    Although, I am not consistent with my posting, so that’s my fault as well.

    Thanks for sharing these tips with us, have a great day 🙂


    • Hi Susan, Yes, having more likes does help because only 2-3% of your content is seen by those who like your page. So the greater that # is, the greater the percentage number is too. You could boost a few boasts or do a post and ask folks to like your page. Good luck and I’ll have to check it out for you. You are welcome and I appreciate you coming by Susan. Have a great rest of the day!

  • Hello Lisa,

    Great stuff as always 🙂

    Earlier Facebooks was all about like, connecting new people. Glad to see that they are supporting initiatives like
    engagements and shares.
    Whole bunch of information through your side are very neat and clean. More over I have not laid much focus on Face book ads
    but planning to go live with these soon.

    I mostly promote others content’s and blogs on Face book, this helps to build a healthy relation and people do fly to their as well
    as our web sites too. Surely a win win situation for both the parties.

    Thanks for the share.

    Have a great week ahead.


    • Thank you Shantanu, Yes – that’s how Facebook started – it was all about the Likes! Facebook wants users to engage with others on the network. Engage and share. Good luck getting started with the Facebook ads, it takes a little patience and trial and error. I have to share more on Facebook, I’ve been so wary of over posting there. Thanks for coming by and have a great day Shantanu.

  • Hey Lisa,

    I remember when it was all about the ‘likes’. I’m glad Facebook is now looking at engagement and shares – a lot of ‘likes’ does not make the page. 🙂

    Thanks for putting all this information together. I’ve used Facebook ads a couple of times to promote my web design business or eBook and it resulted in a couple of sales. I do need to use Facebook ads more often.

    I’ve never used it to promote a blog post but after reading Donna’s comment, that’s a great idea. And I love the strategy she uses once people are driven to her blog.

    I think you’re right about more grandparents signing on to use Facebook. My mother-in-law just created her account and she’s 70! 🙂

    Great post Lisa! Thanks for sharing. No doubt I’m passing this one on. Have a great week!

    Cori Ramos recently posted..8 Helpful Tips For Creating An Awe-Inspiring Niche BlogMy Profile

    • Hi Cori, the only way likes count is that you will reach more (based on percentage of likes) for your engagements etc. But it is no longer the end all. Oh yes, I’ve used it too to promote some blog posts. Little boosts I call them 🙂 I like to reach friends of friends from the page. I want to work on some ads too for my eBook. I just need more time.
      I wish my dad kept his FB – he is 90 and had it in his 80’s but didn’t like some of the family drama. His neighbor messaged me this a.m. and told me to email him some of our photos from our trip. LOL. I sent a few and also gave him my Instagram link. Thanks for coming by Cori and I hope you have a great rest of the week.

  • Hi Lisa and Happy Monday!

    I love using Facebook. One has to know the ins and outs of it all in order to gain BTC engagement. I do like to boost my posts because there usually is a turnout of more people coming to my blog. When that happens I welcome them and give a CTA to get on my mailing list…the rest is history lol

    As for advertising a target audience to monetize it has worked pretty well for me, even with re-targeting. For me it’s like a game so I have fun with it.
    I do love the analytics because it helps so much.


    • Hi Donna, thank you. Great to hear how you are using Facebook. Do you notice more engagement with your live videos there? I’ve done quite a few boosts as well. I’ve got to work on my CTA better here, thanks for that reminder. As long as you don’t lose too much money at the game, I notice with the boosting they (Facebook) keeps asking me to spend more to reach more, etc. And they send messages now with more analytics. They are on it! Thanks for your input on this one Donna. Enjoy the rest of your week and I look forward to meeting up with you on our way home from Canada this week 🙂

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