Do you think it takes a lot of likes to make your Facebook page today popular?
Does it mean the many likes will generate revenue for your business?
When Facebook Pages first came out everyone was doing what they could to obtain likes for their pages. Some would offer things for FREE if you liked their page. Others would hold a contest. Others purchased likes.
Facebook Pages Today With Millions of Likes
Take Tai Lopez for example. He has over 6 million likes today on his page. He is a public figure that trains people how to have the good life through his videos and seminars.
One of his recent video posts which was pinned had 1.2 million views with 35,000 likes and 1549 shares and 863 comments. Another post with a quote and no image had 701 likes and 25 comments. Another video post had 17K views with 595 likes and 20 shares.
As you can see from the above example the organic reach of Facebook Page posts is 1-2%. I would guess that the pinned post was either boosted or paid by ads on the network.
Facebook has come a long way since those early days with its pages for businesses.
Today the measurements are different for Facebook pages as the algorithms have changed. Now it’s more about the engagements that a page gets from its posts and not the likes. When you see people sharing your Facebook posts that is like having ads on the network of the biggest social networking site.
Today a good Facebook page makes a business look more professional. Having Facebook likes is not a bad thing. For example, if you reach only 1-2% of your audience organically the higher the page likes, the higher that number will be. It’s all based on math with the algorithms. Of course you can pay to play on Facebook.
The New Pay to Play Model on Your Facebook Page Today
Facebook is now making billion dollars per quarter on advertising. Yes that is a billion per quarter. That’s 4 billion per year on advertising. If businesses were generating revenue off their Facebook pages without advertising Facebook would not be making that much money today. They were smart. They built up their user base and businesses wanted to reach them via ads on the biggest social network.
Facebook Page Today Boosts – Are They Worth It?
Ironically many small business think that boosting posts is advertising. It really isn’t. Boosting your Facebook pages posts is paying to get in front of your audience and their friends. It can be a great way to generate some engagement on your Facebook page today. However remember only 1-2% of your total audience sees any of your Facebook posts without a boost.
Facebook Ads Today Have Come A Long Way
Facebook ads today have come a long way. Today Facebook ads are like Google AdWords as they are based on an auction. Therefore you pay based on what the market can bear. There are many formats to choose from when generating these ads. First they are video ads and second are carousel ads which show several images in one ad scrolling. Meanwhile the targeting capabilities are amazing!Facebook ads today have come a long way today.Click To Tweet
Facebook Ad Targeting
Today’s Facebook ad targeting is quite unique. Facebook knows what people like, what people talk about, what they do, their live status, their life status changes, etc. Imagine having access to all that data base about your potential customers? You can really target your ads to a unique audience on Facebook. That is why Google and Facebook are at war for ad revenues today.
No doubt that is the real beauty of doing Facebook ads today – real targeting. Facebook is constantly changing the rules for creating an ad. Each ad must include so much text vs image. The message may have to be changed to follow their latest rules. Many small businesses today are hiring others to do their ads for them as it has become a real time sucking chore for them.
In fact many ads today on Facebook contain video. This too competes with Google with Google’s YouTube channel. YouTube is the 2nd largest search engine in the world today. Facebook also has Facebook Live which uses video to communicate between users and their audiences. Many bloggers today are using this as a tool to generate more of an audience. Donna Merrill has been doing a terrific job at this recently. It’s a great tool for small and large businesses alike to take advantage of at no cost (yet).
Facebook Ad Retargeting
Facebook also allows retargeting ads on their networking site. So when your customers leave your website a pixel follows them around on Facebook reminding them to come on back to your website. They may have left a shopping cart without purchasing or viewed other items on your website. Just be sure to have the Facebook Pixel installed on your website.
The Future of Facebook
At this point the average user today is 24-35 and the United States has the highest percentage of users. This will probably change and the average age will most likely increase as grandparents are signing on to see photos of their grandchildren, etc. India is right behind the United States too with a high percentage of Facebook users.
Is your Facebook page today generating revenues for you today or have you given up with their pay to play services?