What Kind of Klout Do You Have?

Kind of Klout – What’s Your Score?

Klout – If you are on social networks and haven’t heard of Klout you must be under a rock. Everyday someone is giving someone else Klout. (it’s like a high five) What is this score all about?

Kind of Klout

Klout is all about influence. What you share and when you create content, you produce a kind of Klout. Your scores measure from 1-100. They use a team of scientists and engineers everyday to produce accuracy of their scores. Your score comes from things you are interested in, things you create and share.
Klout uses 3 things to measure from:

  • How many people you influence (True Reach) How much engagement you get from other people
  • How much you influence them (Amplification) Your flow of actions and discussions you get
  • How influential they are (Network Score) The number of people you influence


social influence

And here are the social networks they gather from:

  • Twitter
  • Facebook
  • LinkedIn
  • Foursquare
  • YouTube
  • Instagram
  • Tumbler
  • Blogger
  • Last.fm
  • Flickr
  • Google+


Styles of Influence

Then there are styles of influence. I’m considered a broadcaster – according to Klout: You broadcast great content that spreads like wildfire. You are an essential information source in your industry. You have a large and diverse audience that values your content. Some others are considered:  socializers, net-workers, conversationalists, etc.
Do you have to be on every network? No, I know people on just 1 or 2 with high scores. It’s about their engagements. Questions, answers, responses. Think of it as being at an in-person network event. Do you sit in your own little corner or do you branch out? There are many factors that impact your score and no one can understand each and every one and it probably changes just as the social networks do.

What's your score?

Just how important is Klout? I haven’t taken it seriously, it’s been more for fun but the other day we received a media kit from someone trying to sell us an online program for Christmas. The media kit included their score. That made me wonder. Are people getting more money for their online marketing campaigns if their  scores are higher? Are people in social media getting jobs because of their higher scores?

Find out your style and Klout score today by signing up for Klout. You can also compare with me on Klout here. I’d also love to know your thoughts and experiences on Klout!

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Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 7 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

4 comments On What Kind of Klout Do You Have?

  • Hey Lisa,

    I think you know how I feel about Klout. Been there, done that and was NOT happy with the way we were treated.

    I know that with so many people online today that we have to “rate” others in some way so I guess looking at the number of shares, likes, whatever is the only way to gauge that. If I had to come up with a better system without really knowing everything involved I’m not sure if I could but I hate to be rated based on a number. Heck, numbers can be inflated as we all know with no substance behind them at all.

    I remember listening to an interview with John Paul Aguiar last year and they were bragging on him for having been listed in Forbes back in 2012 I believe it was, maybe it was last year, but either way as one of the top social media influencers. He said they came up with that because of his Klout score and nothing else. He didn’t even feel he had that big of a following but it wasn’t up to him. Of course I think he rocks and probably did deserve it but my point is even he was confused by it.

    Glad you’re there mostly for fun. I’m not sure where things are headed here online but gosh, I sure wish we could just be looked at by our work and what people are saying about us instead of numbers. I doubt that will happen though don’t you!

    Hope you’re doing okay and your weather behaves. Not sure what’s happening with it but will be thinking about you.

    Adrienne recently posted..Jon Morrow Said To Ignore Most Popular BloggersMy Profile

    • Hi Adrienne, Oh yes I remember you are not a big fan of Klout. I do enjoy the perks though! John sure does rock on Twitter and other networks so I’m pretty sure he is very deserving of it. I wonder if at that time Klout was paying attention to engagement? I believe they now track it. I’m not sure where it will go. Some love it and some hate Klout. I’ve heard some people got jobs in social media because of their score. I’d hope they’d get it for other reasons too and not just the Klout score. Weather – yes, tracking #Arthur – not looking good for 4th of July fireworks here on the 3rd, maybe the 4th if storm moves quick. Have family coming over that night for fireworks and dinner so not sure which night to do – tomorrow we should have a clearer picture of it. I love tracking storms if you haven’t noticed on social media 🙂 Thanks Adrienne – enjoy the rest of your week and holiday.
      Lisa recently posted..Do You Know Your Social Media Etiquette Today? My Profile

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