SEO – What is This SEO All About Today?
Everyone is talking about SEO. Just exactly, what is this SEO all about? And how does it affect your website or blog? I came across a great quote this week and I had to share it. It really rang true for me.
SEO Now and Future
When applying SEO to your website or blog it’s not so much about what is happening now on Google but about what will be happening on Google. It is constantly changing. I am always reading about the latest Google updates and checking rankings of keywords, products or pages. I must admit not as much as I used to as traffic was going up and so were sales on our retail website. Until a week or so ago. And then I found the missing sitemap and broken links that were taking time to re-direct.
The good thing is that Google crawls websites faster than it did just 2 years ago with their caffeine update. One thing I have not totally figured out is how a new page can rank near the top in the beginning and then begin a descend sometimes. Other times it can remain high in the rankings. Google always leaves some things a mystery to me. But not for long. I continually do research. It’s a good thing I do not need much sleep to learn SEO all about what it can do for us.
Years ago SEO included using many of your keywords throughout the copy and meta descriptions. Now you can have to be careful not to overdue it with Google’s latest Penquin update. Yes Penquin – not Panda this time! I learned yesterday it should be around 2.5-3.5% keyword density.
So what else has that penquin been up to over on Google? Here are some of the highlights:
- Multiple Sites – Do not make multiple sites with the same content. That just saved a lot of people a lot of work!
- Multiple Pages – The same goes for pages – Why would you have 2 pages alike to begin with?
- Images – Label all images appropriately and make sure they are related to the content.
- Image Sitemap – Upload image sitemap – They help Google to crawl your images.
- Link Schemes – Glad to see this one going bye-bye. Excessive reciprocal links or excessive link exchanging. This was big when I first build our retail website and was very time consuming. I’ve dropped old links like those and kept only relevant ones.
- Paid Links – Gone! Buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results. Glad to see this one gone too – money can’t buy you organic page rank through links anymore.
- Doing No SEO? Did I read that right? Here it is from Google’s Webmaster Blog: “We want people doing white hat search engine optimization (or even no search engine optimization at all).”