The Case for Social Media Automation

Social Media Automation Today

social media automation

Social media keeps reinventing itself, and we have to keep up with it. Juggling more and more tools and platforms is getting increasingly overwhelming. So what’s the solution for you?

More automation! Of course, this doesn’t mean that your whole social media operation will be run by a robot army. Automation involved taking certain key processes and making them run by themselves.

Of course, this doesn’t mean that your whole social media operation will be run by a robot army. - Inspire To ThriveClick To Tweet

Consistent Content

First of all, let’s find out the things you’ll achieve by automating your social media. You will have consistent content. You don’t want to be published around the first thing that comes to your mind that day, right?

Your brand needs consistency, needs a personality, and the only way to build that personality is by planning your content carefully. How it’s going to be, what you are going to talk about, designs, colors, and the tone you’ll use to speak to your followers. A good strategy will maximize your outreach. You can control what you post when you are posting. The frequency is key and most important, it helps you deal with several accounts, several followers, hence, with a lot of feedback/engagement.

You can post in many accounts, keep track of your followers, monitoring your feeds and engage with many users. Then you’ll finally get some sleep. Yes, taking a couple of days to automate all your posts for the week will save you hours of work. Use tools to monitor keywords and hashtags. By simply monitoring what is happening out there. Monitor events, trends, and what your target is talking about. Then you will be able to figure out exactly what type of content to produce and when to publish.

So, how do you automate your social media? Here are 3 easy steps. Automate your posting, engagement, and social listening.

Step 1 – Automate Your Posting Schedule

You need to automate your posts in order to never disappear from the timeline of your followers, without actually the needing of being online posting all day. Plan the frequency you’d like to publish on every social network, set the time and the posts, and watch as the magic happens. You’ll be present all day long in the timeline of your followers. In return this will lead to more followers, more engagement, and more popularity for your brand!

Step 2 – Get More Engagement from Social Media Automation

We know you don’t want to abandon any of your followers but it’s hard to keep track of everyone right? The more your brand is growing the more time you will need to engage with your community.

That’s why automating your engagement is the solution to keep you in touch with your followers, without having to reply to hundreds or even thousands of people manually. There are two easy ways to do this.

The first is to use an auto-response on Twitter and Facebook. This way every person that messages you gets an immediate response, which gives you some time to respond. The second way to do this is to use a saved replies feature, which allows you to quickly respond to people without having to come up with a new response every time.

Another Tip on Social Media Automation

Although it is going to be very productive and time-saving to automate some of your communication with your followers, just remember not to look like a robot. It’s okay to automate replies or special communication from time to time. But make sure to keep an eye at what your followers say about you. This way you can give them feedback and make it personable. For more tips about engagement go here.

Step 3 – Social listening

To keep your content trending, you need to know what your competitors are doing and what your followers are talking about. You need to know the trends out there in your community and the world at large.  Therefore you can focus your strategy and keep your followers and potential customers engaged. A way to do this is constantly monitoring several social networks, competitors, etc. See the sample below from Brand24. 

social listening

Believe it or not, here you will find a lot of information to create your posts, engage with your followers, develop strategies to beat the competition and grow your community in social media. There are numerous tools out there that offer you a social feeds feature. It is an easy way to see everyone that talks about a certain topic. For more tips on automation check out the 5 Easy Steps To Automate Your Social Media.

Some quick tips on social media automation

It’s important to understand that your social media should not begin and end with automation. The goal of automation is not to schedule your posts and disappear. Rather it is to help you work more efficiently. This way, you’ll have extra hours that you can invest wisely into your business. Here are some quick tips to get you started on social media automation:

  • Understand when it’s the time to automate and when it’s the time to engage personally.  I mean, not automating. Try to not automate your interactions with customers.  Almost every time they can tell when they are dealing with an automation tool and not a human. You can automate responses like “thanks”, but beyond that, it can be dangerous.
  • Spend enough time researching for the perfect automation tool for you. There are many automation tools out there, and each one of them offers different features. You need to find the one that adjusts to your needs.
  • Schedule all of your posts. Take into consideration things like where is your audience located (time zone). Keep track of optimum posting times. Lastly block time every week to interact with your followers.
Try to not automate your interactions with customers. - Inspire To Thrive Click To Tweet

We hope that this post has been helpful, please let us know if you’ve tried any of these tactics, and which have been the most successful for you. Let me know in the comments today. Cheers! 🙂

Ben Kazinik (@eclincherrocks) is an inbound marketer for eClincher, the world’s most powerful social media management platform. He enjoys hiking, cooking, soccer, and visiting his family around the world. Email me at – ben@eclincher.com or connect on my LinkedIn.

40 comments On The Case for Social Media Automation

  • Hi Ben,

    That was a smart one.

    Though I’m not a big fan of automation… meaning, I don’t automate too much but there are some automation strategies that are very exciting which I would love to learn.

    Interestingly, you mentioned it here. It’s called Social Listening. There’s this follower of mine that retweets and likes my tweet each time I mention a specific hashtag. I was smart to notice that.

    Please, which software does that?

    Next one I need to know is the software that automatically add people that leave comments on a post to the messenger bot.

    Thanks.

  • Great tips Ben,

    Buffer is my favorite tool for social media automation. I’m yet to try other popular tools.

    I blog often and I genuinely thank you for your information.

    • Hey Aashima,
      my pleasure! thanks for reading the article!
      I recommend you checking out other tools as well, there are so many features out there that Buffer doesn’t have.
      good luck!

  • Hi Lisa,

    Automation does free up some of your time.

    And like you say, it does help you to stay consistent in your content sharing.

    It just helps you be “out there” on a regular basis.

    But we all need to remember.

    Social media is “social.”

    There’s no way to be social if you’re just pushing automation buttons.

    It got to be real, but you’ve got to be engaged, too.

    You’ve got to be involved with people… up close and personal.

    You can’t do that through automation.

    So like you show, you’ve got to have a little bit of both going on.

    A little bit of automation PLUS a lot of reality.

    -Donna

    • Hi Donna, oh yes! You must engage on the networks – I have to tell you there are some “big shots” on Twitter that never engage. I’ve started sharing less of their stuff. It’s like they are on total automation. That’s something I’ve vowed to myself to never do. I agree having both is key for being on social, some automation with being on live to engage.
      I think too many of us get on too many social networks and find we can’t be everywhere. I try to stick to 3 or 4 places only. And as they grow that’s becoming a push too 🙂
      I hope you enjoy the warm weather coming up this weekend Donna. Hope to chat soon!

    • Hey Donna!

      absolutely! I completely agree with you.

      You have to put your personality into everything that you do, but a little automation helps get you in front of the right customers/people on social media.

      Thanks for reading the article!

  • Hi, Ben!

    Believe it or not, I was looking into the social media scheduling the other day. In fact, a lot of people disagree that it’s worth it. But if we develop our strategy in a way that we get to see how followers are responding to our automated posts, then the plan might be a game-changer.

    As you also emphasized that it’s not about scheduling and disappearing forever, in fact, listening to what followers are saying would unfold new opportunities.

    I’m glad to read your blog post. Keep up the good work.

    • Thanks, Hassaan.

      I absolutely agree with you. so many people shy away from automation because they think that it’s not worth it.

      But honestly, it can not only save so many hours but also help post during the most optimum times.

      Thanks for your comment!

  • Hey Lisa, you really pointed out the main advantages of using automation tool. Our tool Jarvee is has everything you need to manage your social networks efficiently. You can use it to manage your Facebook, Google Plus, Twitter, Pinterest, Linkedin and Tumblr accounts. Beside scheduling your posts, there are custom made tools for each of these social networks that can help you to attract targeted audience to your networks and grow your accounts. We have free trial, you are more than welcome to try it out!

    • Hi Jarvee? This is the first I’ve heard of your tool. It amazes me how many are now available out there. What sets yours apart from the others? Thanks for coming by!

      • Thank you for your reply Lisa, really nice of you.

        Jarvee is all in one software, it’s running directly on your computer so no need to enter your login details anywhere else. Besides that, it allows you to automate every single task on all major social networks. From scheduling posts, sending messages, growing your audience to insight in your statistics and much more.

        We have 24/7 support with amazing response time, usually under 1 hour which is really rare in this industry.
        We release regular updates, sometimes even twice a week. We keep up with trends, listen to our customers and based on that we add new features constantly.

        All mentioned above is something that sets Jarvee apart from all social media automation tools out there.

  • Hello Ben,

    Social Media is really plays a great role in today’s marketing. Social Media automation help businesses to grow and expand themselves. I am also using Social media automation tools to manage and maintain my social media campaigns. For this I am using Hootsuite. Works great for me. Thanks for writing this wonderful post.

    Have a great day 🙂
    Vishwajeet
    Vishwajeet Kumar recently posted..Fastcomet- SSD web hosting with Premium Support.My Profile

    • Hi Vishwajeet, it certainly does. Is Hootsuite your only tool? I preferred SMhack and the Buffer over it myself. I just could not get into Hootsuite’s dashboard – was overly complicated compared to others. Thanks for coming by and have a great day!

    • Hey Vishwajeet,

      Just curious, which features of Hootsuite do you use the most? and how much time would you say it saves you every week?

      Thanks for reading the article, Ben

  • Hi Ben,

    Good to see you on Lisa’s space. Social media automation is an incredible way to keep up your presence on social site and reach a more wider audience. I schedule my posts on all social channels which allows me to engage in other activities, including engaging with my audience.

    However, as you automate your social media activities, try not to not to treat scheduled messages as a ‘one size fits all’ because they all have varied character lengths. Twitter for example has a 140/160 characters, but Facebook allows for more characters which enables you to create stunning content for a morewider reach and engagement.

    But, I tried not to automate, or auto communicate with my audience, such as sending automated direct messages. This is because I try to keep a balance between automated contents and engaging with my prospects.

    Thanks so much for this amazing article.

    • Hi Moss, It sure is! And yes, even to a wider audience is true. I find it helps me to engage more on the networks too which is really important today.
      Twitter is now allowing for more characters, they are rolling it out, I believe it will be 240 characters. Not sure yet if I will like it or not.
      You are welcome and I appreciate your coming by here Moss. Have a great day and rest of the week! See you back on social.

    • Hey Moss,

      Great advice, I completely agree with you.

      Engagement is very important and social media automation doesn’t end at posting. I actually use eClincher to improve engagement with my audience. I use their “Social Inbox” feature which displays all the messages, comments, new followers in one place (from all social media channels). That allows me to prioritize, engage with every single person, and assign certain cases to my team.

      Thanks for stopping by!
      Ben

  • Hello Ben,

    Nice to see you here on Lisa’s space 🙂

    Important piece of information shared by your side over here.

    Indeed social media is revolving every day and thats what make it more promising. Social media automation is a great gift by
    the social media platforms to their users.
    If we want to success, then we need to make sure that we need to generate our presence continuously in the eyes of the people
    and thats where social media automation pays an important role.

    Taking a week off and spending with our loved ones on a beach, no worries as social media automation tools does those jobs
    on behalf of us. Keep updating our social awareness is must. If we do not engage for a much time, then people generally thinks
    the person is vanished or what. So I love automation tools.
    I use Viral content bee, justretweets and Hootsuite for managing my Twitter.

    Thanks for the share.

    Shantanu.

    • Hi Shantanu, Yes, Ben did aw awesome job of explaining it here. It amazes me how many more tools there are out there today for social media automation. I love the tools when I go on vacation – they are truly invaluable. I love Viral Content Bee, JustRetweets, Buffer, ELokenz and SMhack. It will be interesting to see how the new ones coming on the market will compete. Thanks for coming by Shantanu and have a great day!

      • Great advice Lista.

        I think social media automation can bring you a lot of success if done right (in the long run).

        Just make sure to analyse what your competitors are doing right on social media to get more traffic, conversions and sales. Follow the lead and try to copy what works best for you!

        Also make sure to use the tools like Buffer App to automate your social media promotion. Those tools work like a charm in saving your time and money.

        JustRetweet is another great place to boost your social media engagement, likes, tweets and what not. Great stuff Lisa!

        • Hi Anil, Yes, it must be done right as Ben mentioned here. I love the Buffer and also Elokenz and SMhack. They all seem to make changes and improve with time too. I do use JustRetweet often as well 🙂 Thanks for coming by with your input Anil and have a great day ahead.

        • Hey Anil, absolutely.

          It’s so easy now-a-days to find out what your competitors are doing. It’s definitely a good tactic, especially when it comes to SEO. In terms of social media, I like to set the example and be more generous and provide better customer service than the competitors. Waiting to see if it brings any results. Have you tried that before? It’s a delicate balance between being too generous and giving your product away for pennies on the dollar, versus being too strict and turning people away.

          Thanks for reading the article!

    • Hey Shantanu,

      That’s great, thanks for sharing these tools with us. Yep, I like the ones where you can interact with other people’s posts and get rewarded for helping someone else. Have you heard of LinkedIn engagement pods? I’m trying out this tool – https://heyinfluencers.com/ – to see if I can make my posts go viral.

      I read on BAMF’s (Badass marketers and founders) blog that the number of likes within the first hour after posting affects the overall performance of the post quite a lot.

  • Hi Ben,

    Excellent advice.

    Finding the right mix between automating and engaging freely, sans bots, is the way to go. When you find that sweet spot, your automated-driven links will become that much more clickworthy.

    Thanks for sharing.

    Ryan

    • Hi Ryan, Ben did a great job of explaining how to use social media automation. It takes a while to find that sweet spot and when you do it’s great. Then of course it changes with time too and you must adjust. Reminds me of the book “Who moved my cheeese?” LOL.
      I appreciate your coming by Ryan and taking the time to comment. Enjoy your day, it’s a bit chilly start here on the east coast.

    • Hey Ryan,

      thanks! I actually started using chatbots to automate some things (not engagement ofcourse). I’m still chatting with each customer personally.
      But chatbots are great to send out content every week. They get over 80% open rate and over 50% click rate so that’s incredible. I use ManyChat to build subscriber lists. They also have landing pages and popups.

      Here is one landing page I did that converted at 22%. https://manychat.com/l2/BenBrandGuru

      Cheers,

      Ben

  • Hi Ben! Great to meet you!
    Hi Lisa! Happy Monday, girl!

    Oh Social Media Automation! I don’t know what I would do without it! I mean, automation from the standpoint of keeping my social presence out there. Whether sharing my own content or my besties content, we need to stay in the public eye! Bufferapp is my go to for automation, however, I used to dabble with Hootsuite and dlvr.it. Buffer will always remain my baby and has never let me down.

    Great to see you here at Inspire to Thrive! Both of you enjoy your week and thank you for sharing this with us!
    B

    • Hi Bren, me too! It would not be possible to get as much done as we do without social media automation today. I too love Bufferapp and SMhack for mine.
      Thank for coming by with your input and have a great week Bren! You also got email 🙂

    • Hey Bren, great to meet you too! thanks for posting the tools you use, love it!

      have a great week!

      Ben

  • Hi Ben,
    Thanks, the post is going to benefit many like us who are into small business and need the help of social media for promotion.
    You are rightly showcased the importance of how things can ease us, when done with automation and social media is no exception. Yes, along the way you rightly highlighted about the need to have quality content as well as have “in personal” interaction with clients, obviously for cementing the ties by presenting the best of behavioural skills.

    • Hi Rajkukmar, welcome to Inspire to Thrive. Oh yes Ben did a great job of explaining the benefits here and with the right precautions of automating all social media.
      Quality content is the key to it all as well as engaging with others on social network in a consistent manner. Thanks for coming by and taking the time to comment. Have a great day!

    • Hey Rajkumar,

      welcome! I think that the bigger the business the more social media automation they need. I have seen many businesses that simply don’t use social media at all because they don’t have the time or money to invest in it. I always tell them start all your profiles and automate your posting, you will see a tremendous difference.

      Thanks for reading the article,

      Ben

  • Hi Ben,

    Great tips and I couldn’t imagine not using some type of automation tool for my social media channels.

    I love it. However, I make it a point to always respond to people and spend some time interacting.

    I’ll check my notifications early in the morning and respond if I need to. Then I’ll check them again later in the day before I call it a day.

    This has helped me get more accomplished online without spending so much time on social media.

    We all know how easy it can be to spend too much time on social media.

    Thanks for sharing this with us. I have no doubt that they will help me improve my social media marketing.

    Have a great day 🙂

    Susan

    • Hi Susan, Ben sure did provide some great tips here! You do like I now, I generally check all notifications in the a.m. and end of day and at lunch. Once in a while if I hear my Android alert me to a FB page notification I check that out too 🙂
      We surely can spend all of our time on social and never be done Susan. Thanks for coming by and have a terrific Tuesday.

    • Hey Susan,

      Yep, this is what people do with email as well, only check at some points throughout the day. I still haven’t been able to master that. I check my email every 30 minutes.

      How much time do you spend total on social media per week?
      Thanks,
      Ben

  • Hey Ben,

    Social media automation is always the best thing to keep your online presence.

    I use HootSuite and Buffer to schedule my posts for Twitter and LinkedIn.

    I am glad you brought this point.
    Enjoy your day.
    ~Ravi

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