Realtors Can Absolutely Benefit From Twitter Use
Every day I meet with realtors who do not understand the value of Twitter or understand Twitter period. Most realtors act as a small business and some actually are their own small business.
Small businesses can benefit greatly from using Twitter. Realtors are just like any small business. They work 24/7, 7 days per week.
Real Estate agents do not generate money when they are not working. Realtors can absolutely benefit from Twitter today but it will take time. Therefore it will not happen overnight.Realtors can absolutely benefit from Twitter today but it will take time. #realtors #twittertips Click To Tweet
Start With A Good Twitter Profile
Your Twitter profile should showcase who you are. It should include your own picture, your area of experience, and your location. It’s all about location, location, location in real estate.
If you need the sizes for your images check out this post I did a while back on creating your Twitter profile. Take your time doing this!
Creating your Twitter profile is an important step for others to follow you. A great Twitter profile will make a difference for you. Many realtors can absolutely benefit from Twitter using a great profile.
It will help others to decide whether to follow you or not.
I liked this Twitter profile below because of his photos and his name right in the bio. He also uses relevant keywords in the bio and has a link to his website. (Notice, no hashtags in bio!)
Your profile a great way to showcase who you are on Twitter.
A great Twitter profile will make a difference for you. #twittertips Click To Tweet
Find Real Estate Peeps to Follow
Follow others in your industry. If you need help check out my growing Twitter List of Real Estate peeps. You can also do a search on Twitter for mortgage brokers, local folks in your area, and other related topics to your niche business.
Furthermore, I recommend you to start following a couple of hundred folks. Slowly add to it over time and follow back those that may follow you first if their bio is of interest to you.
If you like to be really organized develop some Twitter lists. You can put people into groups by location area, by interest, etc.
Slowly add to it over time and follow back those that may follow you first if their bio is of interest to you. #Twittertips Click To Tweet
Become An Authority in Real Estate Topics
The best way to showcase yourself as an authority in real estate is to share what you know. Many people on Twitter are searching for news and answers to questions they have.
Here are some good examples of what other real estate agents are doing on Twitter:
— Xavier De Buck (@XavierDeBuck) March 10, 2020
— Anita Clark Realtor (@Anita_Clark) March 5, 2020
— Keith Hiscock (@keithchi) March 9, 2020
Share Tips For Home Sellers
Home sellers are looking for ways to get their homes ready to put on the market.
They may not call a realtor right away for fear of what they are doing or NOT doing. Be the one they tweet with a question.
— Bill Gassett (@massrealty) March 9, 2020
Share Tips for Home Buyers
People buying a home may not trust an agent YET. They want to just look at houses. He or she may not know yet what they can actually afford.
Some people don’t know who to ask first. You can be that first person they make a connection with.
Notice on this one below, it’s a retweet.
— Bill Gassett (@massrealty) March 6, 2020
Connect with Mortgage Brokers, Real Estate Attorneys, etc.
Connect with others in the industry is an important tidbit. This can only help grow your real estate business. It is easier to meet new people on Twitter than on Facebook. Facebook is more about who you already know.
Twitter is more about getting to know other people. Even in the small state of Rhode Island, there are people I still have yet to meet.
— MadisonMortgage (@MadisonMortgage) March 4, 2020
How To Get a Mortgage if You’re Over 40 | Mortgage Advice in Liverpool
— Liverpoolmoneyman – Mortgage Broker (@Lpoolmoneyman) March 10, 2020
Engage With Others On Twitter and See Why Realtors can Absolutely Benefit from Twitter
This is where realtors can absolutely benefit from Twitter! It’s like going to a local networking event except you are online. This is the key to success on Twitter – engage! Listen and respond to others.
You may be surprised to hear folks talking about wanting to sell their home or buying a new one. I once found a person looking for a home in my town.
She began asking questions about different neighborhoods in the town.
What NOT To Do On Twitter
- Do NOT only post your listings! I must say it again. Do NOT only post your listings. No one wants their Twitter stream flooded with only listings. Boring! I see too many real estate agents doing exactly this on Twitter and many from their Facebook account. That is the lazy way and it will not grow your Twitter following. It will not provide you with any engagement.
- Of course, you may include some tweets about your listing just do it cleverly and stick to the 80/20 rule. Share 80% of others’ content and 20% of your own. That’s the golden rule. That is how realtors can absolutely benefit from Twitter.
- Do NOT protect your tweets. If you protect them no one will see them unless you allow them one by one. Not only is it time-consuming but senseless if you are in business. You are on Twitter to be seen and heard. People will want to connect with you and not want to wait for an approval process. Can you blame them?
[clickToTweet tweet=”Do NOT only post your listings – Real Estate #Twittertips” quote=”Do NOT only post your listings – Real Estate #Twittertips” theme=”style2″]
Other Great Tweet Examples to Learn How Realtors can Absolutely Benefit from Twitter
Now this tweet below is cool because it has a video. I would only recommend this in your 20% of shares. Therefore doing only this will NOT work on Twitter.
Check out my Newest Listing… Click here to view the full tour of this beautiful home off of Mary Lane in South… https://t.co/n1vJLe8lly
— Robert Colello (@Robert_Colello) May 14, 2016
The next tweet is quite boring. The info comes directly from Circlepix – an automated service.
— Janet Bosworth (@janetbosworth2) May 14, 2016
Can you see the difference in the style of the 2 tweets above? I’m sure you do and remember to be creative as you can when sharing property listings on Twitter.
Ultimately, being creative on Twitter can set you apart from the others on the Twitter feed.
Top Reasons Why Realtors Can Absolutely Benefit From Twitter?
- Make new connections by engaging.
- Become an authority in your local area or niche.
- Generate leads.
- Bring people back to your website or blog.
- Promote listings or yourself 20% of the time.
A Bonus Tip for Real Estate Agents on Twitter
Once you know people on Twitter you can message them. Yes, a DM is a direct message on Twitter. But, only use after you have connected with someone for a while on the Twitterfeed.
If you jump right to a DM it appears spammy. But this is a great way to chat with someone privately and get their email address or phone number.Yes, a DM is a direct message on Twitter. But, only use after you have connected with someone for a while on the Twitterfeed. #Twittertip Click To Tweet
Need More Tips Getting Started With Twitter Today?
If you are a real estate agent I’d love to hear from you in the comments below on how Twitter has helped you.
In either case, I’d still love to know what tips you could offer other realtors that are starting out using Twitter.