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Top 6 Mistakes you Need to Avoid when Marketing your Small Business

It doesn’t matter which sector you are in because marketing can easily make or break your business.

This is one of the many reasons why brands spend so much time trying to develop a campaign that is effective as well as strategic.

Marketing Your Small Business with Knowledge

If you want to make sure that you succeed in marketing then you need to make sure that you have a good amount of in-depth knowledge and you also need to know the mistakes to avoid too.

However, if you want to know even more, then simply take a look below.

1. Retargeting Everyone

The main mistake that people make is trying to target absolutely everyone. If you have a lot of bounced visitors then you may think that you need to target them and this is understandable, but this isn’t always the right thing to do.

You have to remember that not everyone comes to your site with the intention of buying from you. In fact, studies have shown that 58% of shoppers in the US abandon their cart purely because they weren’t ready to buy.

If you want to get around this then you need to make sure that you focus on your retargeting efforts, so you can make the most out of your resources in general.

In fact, studies have shown that 58% of shoppers in the US abandon their cart purely because they weren’t ready to buy. #onlinemarketing Click To Tweet

2. Not Focusing on Traditional Marketing

Sure, social media is the future, but you should not forget about traditional marketing avenues. Direct mail is still a fantastic way for you to reach out to your audience and you would be surprised at how much it could do for your brand.

Traditional marketing is a fantastic way for you to get the edge you need, and it could help your brand when you run it alongside a digital campaign. If you need some help, then your marketing company should be able to help you with that.

Traditional marketing is a fantastic way for you to get the edge you need, and it could help your brand when you run it alongside a digital campaign. #marketing Click To Tweet

3. Not Investing in Social Media Marketing

Social media is easily one of the most powerful tools out there. Studies have shown that just two out of three small businesses aren’t taking social media very seriously.

The main reason for this is because they don’t feel as though they have time or the resources to do it properly. There’s a wide range of posts on how you can boost your strategy and if you take the time to go through them.

And once you learn those latest social media strategies, things change quickly with social media. It’s a never-ending cycle of learning and activating.

You’ll soon find that it is easier than ever for you to get a fantastic result out of your campaign without much effort once you find a working strategy.

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Studies have shown that just two out of three small businesses aren’t taking social media very seriously. #socialmediamarketing Click To Tweet

4. Focusing on One-Sided Creation of Content

Content marketing is a billion-dollar industry. Virtually every single business owner is now spending more and more on the content so you have to make sure that you are doing everything you can to get ahead of the competition.

If you want to get better results from your marketing, then it is vital that you utilize any UGC that you have.

When you do, you will soon find that you are able to rocket your success and that you are also able to make your brand way more trustworthy too.

5. Throwing Money Away Marketing Your Small Business

The other mistake many people tend to make in the beginning is to spend countless money on their marketing. They try anything and everything without a plan in place.

Not only that, but they don’t keep track of what is working or not. For example, a local store sells products but doesn’t ask customers where they heard about them when they come into their store.

There needs to be a system in place to know how people are finding out about you. For online stores having Google analytics set up correctly will provide much of that information.

For example, a local store sells products but doesn't ask customers where they heard about them when they come into their store. #marketingmistakes Click To Tweet

6. No Consistency in Marketing Your Small Business

Being consistent in your marketing is another key to success in achieving your small business marketing goals. You cannot try one thing and another and another without being consistent and measuring each step of the way.

Being patient and consistent with your marketing will pay off with measuring each step along the way!

Being consistent in your marketing is another key to success in achieving your small business marketing goals. #smallbusinessmarketing Click To Tweet

Your Turn

What other no-no’s or tips would you add to this list? What type of marketing are you doing to market your small business or blog today? Let’s discuss in the comments below.

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