Marketing Strategies for Business Finance
Business finance is, at first look, a type of enterprise that can seem quite unlike any other. After all, your clients don’t make purchases from you. It is your business that supplies them with money, at least at first.
However, just like any other company that is looking to be successful, there are some fundamental rules in marketing. If followed they can get your brand noticed before anyone else. Read on to find out what these are.
Business finance is, at first look, a type of enterprise that can seem quite unlike any other. #business Click To TweetDo Create a Professional but Approachable Brand
Guess what? No one wants to borrow money from a company that seems unprofessional! Why? Well, money is a crucial concern for any business. Hence, that means a certain level of authority and trust need to be established between you and your client before you will convince them to put themselves in your hands.
After all, they don’t want to find themselves with their credit line cut off suddenly. Or worse, owing thousands more interest than they first thought. ☹
Of course, the difficulty in the modern business finance market is that many people will be put off by a brand that seems too upper tier, and unreachable. After all, a considerable perfecting of the business finance industry will be SMEs, entrepreneurs, and home businesses. To that end creating a brand with a relaxed approachability, but that also has a professional undertone is the best approach.
Sadly, this can be a tough balance to strike on your own. However, that is why many business finance companies use professional marketing and branding services to create their brand identity for them. Something that they will have the experience and finesse to do in just the right way for your business’ success.
Hence, that means a certain level of authority and trust need to be established between you and your client before you will convince them to put themselves in your hands. #businessfinance Click To TweetDo Your Market Research as You Would for Any Other Business
Another must-do task if you want marketing for your financial business to be successful is to remember that getting an excellent grasp on your customer demographics and needs is key.
Of course, this isn’t always something that is easy to do. You are looking at marketing to a much smaller niche group. It is a group that may not always be easily definable or reachable.
Happily, there are organizations out there that specialize in financial research and exploration. Something that can provide you with all the right information needed. lt will ensure your products and services are well matched to your potential clients.
You are looking at marketing to a much smaller niche group. #nichemarket Click To TweetDon’t Forget that Social Presence is Crucial for any Business’s Success
Finally, if you want to market your business finance enterprise successfully, you need to ensure you have a strong presence on social media. Obviously, this will help to raise brand awareness for your business. As it would any other, but there is another application as well.
This being that as there are often a lot of questions that are quite specific to each business that is borrowing, social media can be used as a way of answering those in a more customized way.
Something that can help ensure that you are as successful as possible when you’re business is business finance. Many financial institutions and companies have explicit rules and guidelines you must follow for their social media posting. Do your research beforehand!
A great way to use social media for your business finance company is to provide valuable information to clients like the tweets below.
If it costs you your peace of mind, it’s too expensive. Consider these action items to limit your financial stress: https://t.co/6Ev9mnXrOK rel=”nofollow” pic.twitter.com/D77Yp6Czc5
— Citizens Bank (@CitizensBank) February 17, 2019
As your small business plans for growth, take a closer look at the lending environment today. See whether a floating or fixed-rate loan makes sense for the capital you’ll need.
— Webster Bank (@WebsterBank) February 12, 2019
Use your tax refund as a down payment towards the home of your dreams!! Contact us today to learn more! pic.twitter.com/lJ6QCLhsSj
— Sierra Pacific Mortgage-RI (@SierraPacMtg_RI) February 15, 2019
Which of the above tweet examples do you like the most?
Over to YOU
Are you marketing for a financial business? Do you handle the marketing for a financial business? If so, what marketing strategies for business finance are you using?
I’d love to know more in the comments about marketing strategies for business finance below.
She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.
You can purchase her eBook about Twitter on Amazon, or take her Instagram class on Udemy.
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Pro brand, but approachable. Lisa, what a key distinction! I love it. Because you want to convey a professional image but you better avoid business-speak and that stiff, cold image emitted by many businesses in this niche. Nice little balance needs to be found to gain trust, without turning people off. Awesome point.
Hi Ryan, thank you. Yes people don’t want a brand they can’t communicate with. That’s why I’ve added my own name to most of my logo’s today 🙂 Thanks for coming by on this Ryan – I don’t know how you do it all STILL. Have a great rest of the day or night there now.