Link Shy After The Latest Google Panda Workings

Have You Become Link Shy With The Latest Google Updates?

Link shythe fear of linking to the wrong website or blog. It would appear the latest Google Panda update of about 2 weeks ago now affected sites with links to various types of websites. Anything that appears unnatural may have been hit.

link shy

What types of links should one be weary of?

The ones listed below may be obvious to some but to others they may not be.

  • Broken links.
  • Sites that haven’t updated in ages.
  • Sites or pages that call themselves “links.”
  • Sites or pages  that may call themselves  a “directory” – this one is a very hard one to call. Check relevancy.
  • Paid links.
  • Article submission websites.
  • Affiliate links – must be NO-follow. A follow affiliate link is not good for SEO. A no-follow affiliate link is fine.


Of course you can watch Matt Cutts on this topic too as I have a few times now.


Matt sure does not make it crystal clear, does he?  I have received emails from various websites that have asked for their links to be dropped from our sites. After I keep deleting links I thought, why not just get rid of these resource pages on the retail sites? No other retail sites coming up on the first pages in search had them anymore. I cut the cord. Ouch. I’ve become very link shy. Have you?

Is Blogging The Only Way To Get Link Juice Today?

It would seem in many cases blogging is the best way to get link juice. You must be blogging great content and link out to authoritative websites. The old days of  link pages are gone. Although I still receive emails from companies wanting to link up. I guess they don’t watch any of Matt Cutts videos or read any information on the latest Google updates. They are not link shy at all! I once did an article with 40 ways to be found online. I’m referring to it today still for our new website.



Google and Facebook Are Not Your Only Source of Traffic don't put all your eggs in one basket

Just remember don’t rely just on Google or any other search engine or website for your all your traffic. Diversify your links and your website so you can be found many ways. You may rely on a particular site or blog for your traffic and one day that site may go down or shut down. Never put all your eggs in one basket. The same goes for social media, some folks rely just on Facebook or Twitter.  It’s good to have at least 3 networks you can go from if something at one changes. Why invest all your time in just one place? And that place changes or goes down what do you do? Being in 3 social networks you can easily switch to the other 2 and gradually add a new one. Of course if you are in 10 social networks it may be overhwelming and you may not be forming any relationships because you are in so many places. I’ve been invited to more new places the past few months and had to pass. I hate to say no but I can only be spread so thin. How about you?

I’d love to know other ways you are using to link up with other quality websites or if you have become link shy of late.


Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others? She has 20+ years experience in marketing/advertising with 6 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "Learn to Tweet and Thrive on Twitter" now on Amazon.

66 comments On Link Shy After The Latest Google Panda Workings

  • Google never fails to remind us of their greatness. We are the captain of our ship. It’s up to us if we choose to sink in Google’s ocean or sail in peace.
    Lisa Chaves recently posted..Social Media Outsourcing Mistakes That Can Make You CryMy Profile

  • Thank god for these Matt Cutts Videos. I just recently found out about the nofollow for my affiliate links. Luckily my Easy WP SEO did all that for me in the past. Thank God. – Scott Craighead

  • To be honest, with all these updates and penalties, it seems that being link shy is the only way to save reputation. Thanks for sharing the information on these recent changes because some of the requirements you’ve mentoned were a big surprise to me.
    Helpful Papers recently posted..50 Interesting Argumentative/Persuasive Essay TopicsMy Profile

  • My blog stats were steadily increasing until early December when they dropped and have been stagnant ever since. Thanks to this post I cleaned up many of my back-links yesterday. This is all frustrating and overwhelming for small-time bloggers like myself.
    Savvy Working Gal recently posted..When a Salesperson Refuses to Hear the Word “NO”My Profile

  • 🙄 It is so hard to know what to do and not to anymore. I haven’t previously been dinged on my blog– in fact, I got boosted the last time, and I am doing things the same way with double the traffic as a year ago, and got slapped. It really makes you wonder what the heck is up at Google. I guess I am going to take a day or so next week and go through all the links on my blog and check out the sites…. I did allow quite a few guest posts, but always check the link site out first to make sure it’s legit and relevant.

  • Google updates have affected even the most reputable sites (unfortunately). But I guess it’s a wake up call and a good challenge to be more creative and find other venues where we can take our online marketing efforts with better rewards.

  • Lisa – I am surprised that professional blogs like yours and Adrienne’s are being hit with these updates, and you have put it right, we should not rely solely on these major search engines, maybe spread out and look at other avenues as well.

    Having the affiliate links as NoFollow does help and we should take time once in a while to check for all the links and see to it that they are not broken or retired.

    Thanks for sharing the info.
    Praveen Rajarao recently posted..Feeling Fatigued? Do you Need an Iron Supplement?My Profile

    • Hi Praveen, it wasn’t this site, it was another one of mine that I spend more time on – a retail site. But yes, we really can’t rely on once source of traffic anymore. Broken links is a huge issue with retail sites with products no longer available etc. And for blogs it’s the comments too that can cause broken links. It’s a tough one. Thanks for coming by and commenting today.
      Lisa recently posted..Link Shy After The Latest Google Panda WorkingsMy Profile

  • Great read 🙂 Its true that google is become strict more and more . But anyways they rocks .

  • Hello Lisa,

    After watching Matt Cutts’ video, I am even more confused than before. lol

    I gave up lists of links on my website a long time ago, as they brought nothing of value. And most of the inquiries for link exchanges are from people who don’t really pay attention to the topics of my blogs.

    I would say that I have become very careful about what I link to my sites. Google is trying to cover too much ground, IMHO.

  • To be honest I keep track of sites I am linking to or from. I would not feel comfortable linking to ‘bad’ sites. It all makes sense to me to keep the spammy links and 1001 ways to make money online links at bay.
    It also depends on your niche. Example? If I were to have a pornographic website with a lot of high quality links to other sites in that niche I am doing a good job, right?
    I just like to link to sites to people I have met somewhere “on the net”. Like here.
    Jan Bierens recently posted..Cutting the Red TapeMy Profile

    • Hi Jan, it got a little more complicated with retail sites. I was linking to all types of nursing sites for the nursing scrubs site but some of those sites were more linky than content. That’s where the lines got a little gray. I’m trying now to stick with black and white lines only 🙂 Thanks for coming by and for your input on this Jan. Hope all is well your way.
      Lisa recently posted..Link Shy After The Latest Google Panda WorkingsMy Profile

  • I am having a real problem with this, and especially since I have a lot of broken links and I have a lot of comments with links to sites that I probably shouldn’t have allowed in the first place. Close to 100% of my broken links comes from comments (I am using CommentLuv Premium) and I haven’t looked at the links people have added. Now, I am trying to fix everything, and it takes a lot of time. I’m still not sure what I am going to do, but fixing it manually is not something I’m looking forward to do 🙂
    Jens P. Berget recently posted..The Toilet Paper Entrepreneur – Why You Should Read it NowMy Profile

  • you are right. We should never rely on a single source for traffic. Initially I was relying only on Google and getting great traffic but now as sometimes traffic fluctuates a lot so I have started using twitter, facebook and G+. Learning to use them effectively.
    Atish Ranjan recently posted..Top 5 Free Games for AndroidMy Profile

  • Google is making the survival difficult with each passing day. Each day it comes up with something more tricky and difficult. I should thank you for writing this brilliant post covering distinct aspects. The tips and information shared are of great value.

  • Hi Lisa.

    I found your blog from a Tweet from Adrienne Smith and
    the “SEO” factor caught my attention.

    There is no use of any of us trying to figure out what Google is
    doing right now when they don’t know themselves. I feel that
    last September only “started” a minimum of a full year of
    major changes.

    I am not sure how many people know how often they change,
    but it was to the tune of 230,000+ times between January and
    May in 2011, but they were such subtle changes nobody

    You offer up some great tips.

    John Jarvis

    • Thank you John for coming by 🙂 Yes you are correct and going forward they will not announce the changes. We may notice but we may not be able to confirm. Only if we hear others telling their tales of how their sites have been affected. Makes you wonder what it will all look like in the coming years. Welcome to Inspire to Thrive John and have a nice weekend!
      Lisa recently posted..Link Shy After The Latest Google Panda WorkingsMy Profile

  • Thanks for sharing the great tips and I am glad I stopped by to read your post. Link building is not a rocket science but knowing all the in-out information about the subject really helps achieving success.
    Fatima recently posted..How To Use Fill Function in Microsoft Excel 2013My Profile

  • Hello Lisa, thanks for s great post. Google has to much time on their hands to be worrying about us it seems like you really can’t win online these day. The more you try building up your blog there’s always something placed in our path to hold use back from reaching our goals. Thanks so much for the share.
    RobG recently posted..How Would You Rate your Self As a WordPress Web designer And Coder?My Profile

  • Hi Lisa,

    Very interesting topic 🙂 I’ve read about Adrienne’s blog being slapped by Google too.

    We don’t own search engines and they are the ones follow necessary actions to offer best experience for their customers 🙂 One good thing I noticed after Panda and Penguin is that bloggers and webmasters try not to rely too much.

    When I consider points you mentioned, my idea is that it’s all about site structure and improved user experience for visitors 🙂 But it doesn’t mean mistakes are not allowed and perfect solutions are ready for us.

    Social media needs to be utilized carefully too 🙂 As you mentioned without overwhelming or relying too much.

    Right now I have one affiliate link and I tend to use JavaScript rather than HTML Lisa 🙂 Also I mentioned interesting sources in posts and given link credit to contributors.

    I’d rather be simple 😉

    Mayura recently posted..Manage Your Website in Google Webmaster Tools: Part 2My Profile

    • Great points Mayura 🙂 That is a good thing – I did not like the stuffing of keywords for sure. You are very good with that site structure Mayura and you understand it thoroughly. Why Java over HTML? Thanks for your input here, much appreciated.
      Lisa recently posted..Link Shy After The Latest Google Panda WorkingsMy Profile

      • Well, JavaScript is not yet fully crawlable by search engine bots and you are safe indeed there Lisa 🙂 No need to add nofollow or any attribute. However it affects the performance than HTML code though.

        Also when it comes to sharing posts, if you use HTML code snippet, the banner image will pull up by share buttons Lisa. When you use JavaScript based banners, there’s no way to pull up the image too 🙂

        Some good and bad points to consider when we talk about JS vs HTML 🙂

        Mayura recently posted..How to Spam Like a Rock StarMy Profile

  • Matt Cutts has pretty clever ideas about the SEO and marketing, i haven’t seen this video before so thanks for sharing. As for the topic I totally agree that relying only on Google is quite unclever. A blogger has to be everywhere and know everything by means of Internet.

  • Hi Lisa,

    This is a wonderful article because there is so much information out there. For me, I don’t understand everything that I have need to do to make sure that I am okay in the eyes of Google. Thank you so much for sharing.
    Cynthia recently posted..How Much is that Doggie in the Window?My Profile

  • I pretty much ignore Google+ and Twitter and Pinterest. Guess I have some work to do!
    Jen recently posted..Wordless Wednesday~Still WaitingMy Profile

  • Hi Lisa,

    I’m absolutely hopeless at this kind of stuff and don’t yet fully understand how to analyse and control my links. I’ve noticed my Alexa ranking slowly slipping back over the last couple of weeks, when it had been steadily rising, and I haven’t been doing anything different, so I’m wondering if that’s to do with some dodgy links. I’ve used a link checker plugin and removed the ones I could find – not sure what else I can do. It’s depressing that people who are acting perfectly ethically get slammed along with the bad guys, for unwitting errors that do no harm at all. Hey-ho – more learning for me to do 🙂

    What with this post, Adrienne’s and Sylviane’s one about HubPages, I need cheering up!

    Sue Neal recently posted..A Killer Strategy to Increase Productivity AND Keep You FitMy Profile

    • Hi Sue, well we can’t control the links coming to us, so don’t worry. A few people do try to contact the link owners and ask to be removed. But no guarantees. Your traffic may have dropped if your Alexa rank is going up. It eebs and flows like the ocean so don’t worry too much over it if it’s small numbers. My next post will have to be cheerful for you Sue 🙂 I hope you have a wonderful weekend and Easter.
      Lisa recently posted..Link Shy After The Latest Google Panda WorkingsMy Profile

  • UGH, I hate this type of strategizing. The whole issue with the system has always been the give to get. If people are shy to link out, good on them. It means they are finally thinking about their sources.

    I am not changing my link behavior. I know that I like the sources I choose and I put thought into what I link to. In this sense, I think we need to get away from search a bit and move back to our personal networks. They tend to sustain us when we are having troubles in other areas.

    You can still take risks, but they need to be calculated and well thought out. What can you gain, but what will you lose. A drop in Google rank is not so bad if the pay off is more revenue. Thinking along the lines of sponsored posts which Google frowns upon and will punish if not done according to their guidelines.

    Sorry, that is a bit rantish.

  • Thanks Lisa. I clean up the dead links on my site now and then, too. It’s scary when a company with so much power can affect our lives on a whim. Soon we’ll have to deal with Google glasses and watch what we say about Google in public. Is Google Big Brother?

    Definitely agree with not putting all the eggs in one basket. Timely analogy as Easter approaches. : )
    Lauren recently posted..The Hail Mary Hissy FitMy Profile

  • Google making everything tough day by day. I have to now be extra cautions where I get the link juice from and to whom I am giving the same. I think it is time to literally crown the content management as a supreme power that can only help your blog or website rank better without the fear of Google updates.

    Thank for this update Lisa 😛 !!!
    Rashmi Sinha recently posted..5 Amazing FPS Games for AndroidMy Profile

  • Thanks for this update Lisa. I’m definitely link shy and have been spending time looking through my pages and checking links. It’s been tedious but thankfully so far so good.

    Google is rubbing folks the wrong way and they seem to forget it’s those folks who were the ones that put them up there and when the next big thing comes up, down they’ll go. I’ve been using Bing for my searches and getting points in the process so that’s a big plus 🙂

    I’ve had that feeling of being stretched to thing myself. I’m on several social sites along with Tribber and Blog Engage…it’s a job keeping up with all of them so it is best to be realistic and know when it’s too much.

    Thanks for keeping us in the know!
    Corina Ramos recently posted..Work from Home Concepts Presents-A Kobo Arc 64GB GiveawayMy Profile

  • Thanks Lisa for having Matt Cutts video on your post.

    I keep following him, for he is the “source” of Google’s information. I’m very careful with my links and always have been. I don’t know what Google’s bots have in store for me. I seen what happened to Adrienne, and she is an outstanding blogger and very careful with her links.

    Who knows? I may be slapped, but there is always another solution to the problem.

    Donna Merrill recently posted..10 WaysTo Set Coaching BoundariesMy Profile

  • I’m always checking my site for dead links and it’s surprising how often they do appear, sometimes in a matter of days of a comment being posted the link becomes dead, so they get removed.

    It can just all get a bit overwhelming sometimes with the way everything keeps changing and should we allow that link or not, is that spam and will we be chastised for linking to somewhere!!!
    Karen Woodham recently posted..The House in Nightmare Park Released on DVD 8/4/2013 [Exclusive]My Profile

  • Amen to that Lisa and I am very cautious of who is linking to me. Now Matt did say in an earlier video that they take into account who points to us because that’s out of our control. It’s who we point to that’s under our control.

    Funny thing is I just created my resource page last month again because everyone kept asking me for certain affiliate links. Mind you they are nofollow links so I’ve definitely done that one right but I also don’t have a ton of products to promote there either.

    You know Lisa, I’ve been so cautious of what I allow on my blog yet I still got slapped and that’s what upsets me. But I appreciate posts like this letting us all know because we may not be aware of some of the rules that Google has implemented so than you for that.

    Thanks Lisa for this update as well.

    Adrienne recently posted..Google Is At It AgainMy Profile

    • Hi Adrienne, that’s for sure – we cannot control who links TO us! Your page should be fine since they are no follow links. It’s been interesting to read around the net how many people have lost traffic this month. And going forward they will not tell us about their “updates.” I’m sure we’ll feel them either way, good or bad, rigth? I hope you have a great day Adrienne. Thanks for taking the time to come by and comment.
      Lisa recently posted..Link Shy After The Latest Google Panda WorkingsMy Profile

  • 😯 Oh my friend Lisa, you are always giving me more and more to think about with my blogs. I didn’t notice any changes last update and don’t expect any this time, but one never knows. I have a few Affiliates that I’m linked up with on one blog but those are up-to-date and through Pepperjam. Don’t know if that matters but I guess like with everything else in life, it’s a waiting game to see what Google decides to throw at you next. BTW, who made them king? Will Bing start doing the same thing? :mrgreen:

    Thanks Lisa! I keep trying to pin te images but keeps giving me errors. Something must be up with Pinterest 🙄
    Bren recently posted..There’s a New Sheriff In TownMy Profile

  • Informative Lisa!

    I did read Adrienne’s post earlier this week and a few others who have been affected by the recent Google updates and am just keeping my fingers crossed, because sometimes you do nothing – yet you are penalized. I’m spared so far, nor do I do any of the linking up of any kind as you mentioned. So much so, even the outbound links I link within my posts are only when I’ve surveyed the site thoroughly.

    I agree, we need to diversify and not put our eggs in one basket, and I know you would vouch for Pinterest or other such media’s which I would surely be looking into.

    Thanks for sharing this with us. Have a nice week ahead 🙂
    Harleena Singh recently posted..Strengthen Your Relationship by Avoiding These MistakesMy Profile

    • Thanks Harleena. I will kelp fingers crossed too for you and others. Crazy how it affects some. Hopefully it will work out in future updates. I’m glad you will check Pinterest out 🙂
      Thanks for your input on this and enjoy the test of your week.

  • This is making me think twice – maybe three or four times – about the resource page I want to develop on my Reiki site. While I intend to be very, very careful about the pages I link to (they have to be professional and kept up-to-date), the thought that I could have my virtual hand slapped for linking to a site that ends up being questionable, depending on what the owner may unwittingly do with their own links, is a concern. Thinking, thinking… 🙂

    • Ellen, I think it may be better to mention them in blog posts more naturally. That’s what I make from it all. I’m always thinking too:) thanks for coming by today.

  • HI Lisa,

    I’m just nothing to build links, I really don’t know what google has in store for me in the next update and now don’t care about that because if Google has not spared you and Adrienne then I think any one of us can be their next target.

    I like your idea of never putting all your eggs in a single basket, that will surely save us from agony if the sites or blogs perish.

    Thanks Lisa for sharing this. Have a great week ahead.


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