A Blogging Course to Light Your Learning Fire

Learning lights my fire. Inspires me. Moves me forward. And keeps me constantly thinking. So, to ignite the learning fire for students and deliver results as a core objective, I knew I HAD to build an inspiring online blogging course offering for creating or updating your professional business blog! 

ignite the learning fire
Learn how to ignite the learning fire within you.

A Blogging Couse

 

Course-building takes you on many twists and turns, and a lot of thought and testing goes into the final product. But beyond thinking, an online course to inspire action, so students make real progress and not just act as bystanders, is the holy grail goal for course creators.  

Now that Business Blogging eCourse, How to Bling Your Blog & Feed That Hog, is NOW LIVE at a SPECIAL BIG TIME DEAL in the AppSumo Marketplace, I’m celebrating more of a chance to inspire action and learning! An online course is an opportunity to ignite the learning fire and help others grow and improve their blogs at the same time. Win-win! 

But, despite my spirit soaring, at times, the big question of whether I can do this in a way that makes a difference for people haunts me. I must inspire learning, push blogs higher, and help students earn more business! In essence, your job as an online course creator is to act as a conduit for learning.

So you see, it’s essential to create something that matters!

Making an impact, providing value, and transforming students in some way with your online course is a tall order. says @SueAnnBubacz Click To Tweet

Designing a Blogging Course for You

Designing a course representing a journey seems like a perfect way to reflect the transformation of your blog, and ultimately, your business—so that’s the goal in mind.

But, constructing a course blueprint that’s original, unique, and seamless for a fun course process, but with real-life progress for students built-in demands careful and intentional precision. 

Besides the course design and content itself, many inconsequentials pop up, and some smack you right in the nose! Figuring out things like pay gateways, checkout or dashboard pages, understanding the LMS’s (learning management system) intricacies, connecting the technologies, creating a new website, crafting marketing plans, sales systems, and more keeps it challenging. And also, never quite done!

With so many moving parts beyond my initial expectations, the course creation process gets more complicated. These logistics and others play a more significant part than I first understood and are key to creating a good user experience. 

Adopting a theme to offer a tone, some distinction, and a hint of a creative flair makes your #onlinecourse more engaging. via @SueAnnBubacz Click To Tweet

Themes Add Meaning to Your Online Course

The main idea, of course, is to create powerful sections that are digestible, manageable, and useful for a student’s progress. In the first edition of How to Bling Your Blog, the importance of to-the-point actionable steps emerged. 

Honing in on best practices and industry standards delivers the information for sure. But applying it to specific student blogs and businesses in a way that uniquely fits them takes the theories further, ending in action and work completed. Yay.

I don’t know about you, but in my digital life, questions are unending. One leads to another, and so on. However, the one thing not to question is me. At least not in this case, because I know I’m bringing the goods! This is my topic for businesses of all types, and my clients rely on my expertise. I know this stuff inside and out. 

Therefore, the bigger question is how to deliver a fantastic product to drop the goods on you, dear bloggers and small business owners!

And so, having a course theme and not merely a topic was integral to the concept from day one. Finding the blog bling on the ©Blog Transformation Highway offers students a participatory role.  

How do I make people want to show up and participate until course completion? How do I find the right students who will benefit the most? Well, simply stated, I decided to make it fun, but get things done! 

If you already know me, you know I’m big on creativity in business, so adopting a theme to offer a tone, some distinction, and a hint of a creative flair, makes sense.

How to Bling Your Blog & Feed That Hog, NOW  on the AppSumo Marketplace

Using a Theme Sparks Creative Fire in a Learn to Blog Course

A hot course theme ignites interest and incites recognition. A memorable theme (blog bling, blog hog?) helps turn a spark into a fire! (Hopefully, lol) But, the actual fire blazes with student interaction and questions answered via the content, plus LIVE WorkShops to work together.

Since I’m not a not-fully-bloomed producer, some of my big theme, and design ideals are beyond for now. But remember, especially in the digital space, things evolve quickly for continual improvement. And, powerful results for people’s blogs are the top priority, above all else. 

Even though in my heart of hearts, I know I need the Walt Disney Studios to produce what I imagine and conjure in my mind for my unique course production. At this point, I’m producing away as best as possible, understanding each step is a step forward for a digital product, especially with an ongoing future. 

And folks, you’ve heard this before, but the content matters over the production. Delivering the content people need to know is everything. If you have a blog, this course is overflowing with what you need to know! 

When you think of your online course as a product, you start to focus on genuinely helping students to create something of lasting value. When done well, this value goes to happy students but enhances your business, too.

When you think of your #onlinecourse as a product, you start to focus on genuinely helping students to create something of lasting value. via @SueAnnBubacz Click To Tweet

Working the Learning Parts of an Online Course

There’re other ways people offer and present online courses, like using Facebook as your central course hub or placing them on course selling sites like Udemy. There are plenty of Learning Management Systems (LMS) out there, ranging from WordPress plugins to full-blown platforms like Kajabi or others.

As with any “borrowed” platform on the internet, loss of control, regular fees or charges, and a chance of losing your work entirely are real reasons to do your due diligence to find a choice that’s right for you.

I’m thrilled with my selection of LifterLMS and continue to learn more about its growing functionality and features. But, perhaps the best thing Lifter gives you is complete control of course creation, pay gateway functions, student management, and more. 

Lifter integrates with your WordPress.org site giving you course creation options within an easy-to-use framework.

I’m working with Beaver Builder, a page builder, to customize the look and feel for the BizShops WorkShops site. I’m likely adding a can of worms to the operation, but I’m definitely anal enough not to want the shared “stock” look of using LifterLMS raw.

If you’re thinking about learning more about an LMS for your business, try it out for yourself with the FREE version until you’re ready to go bigger.

I’ve spent a lot of time on the FREE version learning the software a little before taking the next step. Plus, Chris Badgett and crew over at Lifter are super cool. And very helpful. Lifter gives me ownership, flexibility, options, and confidence for course success.

No matter which way you decide to go, how you deliver your course impacts its success.

Act as a Conduit for Learning...for Exceptional Instructional Design showing two sparking wires about to make contact.

Content to Connect in This Learn To Blog Course

The lessons in a section or module need to entail “sticky content.” This is about engaging course content. 

First, “sticky content” happens on purpose. Not only is it about providing content students can put into action, but it’s even better if it becomes memorable somehow.

Dr. Kelly Edmunds taught me a couple of critical things about creating lessons that stick. Giving each lesson a unique purpose is helpful. And, it’s as easy as stating something like, “In this lesson, you’ll learn xxx,” or “After completing this lesson, you’ll know how to xxxx,” for example.

Another important insight she stresses is NOT to overwhelm students but instead break things into simple, usable steps and concepts. Make them make progress! 

Mixing how you deliver course information allows flexibility for student-learners with potentially different learning styles. It also helps to alleviate monotony and instead keeps content fresh and exciting. 

But, it means a lot of production work needs to be done. I’m still figuring out processes and creating action stacks to streamline production work of different types. I have a long way to go in video production, sadly. But embracing the challenges and having fun wallowing in creative processes only leads to improvements with video content creation and other tech challenges.

LIVE presentation scares me to pieces, yet I understand why it’s so crucial to interactivity and offers people an opportunity to ask questions. There’s nothing more important than input or answers when you pay for a course, and it’s frustrating when you can’t get anything answered or any feedback. 

Although I’ve been practicing some, you can bet I plan to improve on each LIVE session. I honestly do love the element of interaction the LIVE sessions provide.

Mixing how you deliver course information allows flexibility for student-learners with potentially different #learning styles. via @SueAnnBubacz Click To Tweet

Content That Delivers Learning 

Making an impact, providing value, and transforming students in some way with your online course is a tall order.

But, if you break down the ingredients and carefully consider the design as a way to add value, deliver a state of change, and inspire progress in your students, then you’re on the right track for learning.

Creating an online course allows you a distinct opportunity to share a collection of focused ideas on a specific topic to help other people.

What’s not to feel excited about? We’d love to know more of your thoughts in the comments below! Are you ready to light the learning fire for your blogging course?

Catch me on:
  • Hey Sue-Ann,

    I have thoroughly read your content. Though I didn’t create an online course yet, I can say that an online course can have a great impact on the blogging business. You have mentioned everything so clear with in-depth clarification. Thanks for sharing this with us.

    Regards,
    Sayem Ibn Kashem

    • Sayem:
      I really appreciate your comment…thanks for taking the time to read this post! Your support in promoting the course is so appreciated, Sayem. It’s been a fun learning experience but I’m even more excited to help people get their business blogs on track and get traction much quicker than I was able to. But, I’m hoping to clarify things that took me some time to piece together for a successful blog, plus make it fun to get things done! Best wishes in your 2022 blogging endeavors and thank you again, Sue-Ann

  • I love this blog it is so informative.

  • Sabina says:

    I’m really glad to read your thoughts on creating a course because I’m creating a course too. I’ve never done this before, and there is so much to learn and know and do! Plus it’s an entirely different product to create than blog posts and emails so it’s a different way of thinking too. It’s very challenging but I hope to succeed at this. Thanks for writing this!

    • Sabina:
      I’ve had the good fortune to work with a few course creators in launching, mentoring, and as admin, and all of these roles along with taking countless online courses myself are all part of any confidence to move on this. I’ve been working on this particular “flagship” Workshop/Course in earnest I think since 2017! lol Seriously, there was a lot to piece together and every LMS has a learning curve, too…played with many and doing work currently on my LifterLMS site and a Kajabi site. Luckily, I enjoy learning. And, conquering all of the components only adds confidence and new capabilities for myself and my clients. One thing that’s helpful is practice and Lisa is a good example, doing LIVE or online training for specific topics, like Social Media for Realtors, for example. Also, shorter, what is sometimes called “Walk-in-the-Park” courses are easier to create, quicker to get up to sell (Lisa’s Insta course on Udemy, for example), and a good way to practice and experiment a bit.
      Anyway, let me know if I can help with anything at all or if you have any further questions as you go. I’m more than happy to help:) Thanks for reading this and for the feedback with your comment. Appreciate it, Sue-Ann

  • Hi Sue-Ann,

    What a fabulous break down! I doubled down on heavily promoting 1 of my courses and also re-created 1 course from scratch and began blitzing that puppy a bit, too. Online courses are fabulous ways to help bloggers and to help ourselves by boosting blogging income. Win-win scenario here.

    Ryan

    • Ryan:
      Course creation is fun but as you mention, the most exciting part of it is to help those who participate to grow their blog’s digital footprint to increase business. So much fun but, so many moving parts it has taken me a while to put it all in place! I’m looking forward to kicking off this go-round and pushing myself further. Oh and thanks for checking, it out, commenting, and oh yeah, encouraging me all these years! Best, me:)

  • Nikola Roza says:

    I’ve never made an online course Sue-Ann, so I can’t offer you advice. I can say though that just by reading this article, that you seem to have it under control.

    Having so many question means you’ve already broken down your problem into manageable chunks. Going through them one by one will lead you to being able to reassemble them, i.e., you’ll know what to do

  • Amar Kumar says:

    Hey Sue,

    Online education also provides students with the chance to network with peers across nations or even different continents. This often leads to other opportunities in terms of collaboration with other individuals in the implementation of a project.

    At the same time, it makes them culturally sensitive and able to fit into other environments easily given their exposure to other cultures.

    Creating an online course is a natural extension of your business model. Using your platform to sell an online course is an easy way to make money off.

    Eventually, thanks for revealing a light on trending topic.

    With best wishes,

    Amar Kumar

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