Keeping Your Business Current – 5 Key Actions You Need To Take

How To Keep Your Business or Blog Current:

There is little doubt that the average day for a small business owner/blogger is absolutely packed full of to-dos. Invoices to chase, a new business to pitch for, emails to answer.

All around the core business of what you actually do. We work hard at refining our daily routines, becoming more productive, and taking care of the tasks our business needs to complete before the end of the year.

So it’s little wonder that in amongst all that, we’re so focused on getting it all down pat that we forget to evolve. Any business aiming for longevity needs to retain the ability to respond to change in the marketplace and develop over time.

keeping your business current

And in a small enterprise, that starts with the business owner or blogger themselves.

Staying current can feel a little overwhelming but it’s an important part of development – for yourself and your business or blog.

Here are a few actions you can aim to schedule to keep your finger on the pulse and your company or blog relevant.

Staying current can feel a little overwhelming but it's an important part of development - for yourself and your business or blog. #bloggingtips Click To Tweet

Sign Up To An Article Digest

There is so much knowledge, opinion, and news out there – and staying connected with it is a very good thing. Not only will it help you form and adapt your business strategy, but it expands your opinions and provides personal development and new inspiration.

There are a number of useful tools out there that can filter down industry news into a digest, so you don’t have to wade through lots of sources. Or you can choose to curate a personal RSS feed of the blogs and websites that you find most informative.

There is information out there from every single vertical, from the Insurance industry to the fashion industry and everything in between.

When you digest a lot of information, you can also become a thought-leader. This adds an extra value of dimension to your business, as you can give informed opinions and become better known as a mover and a shaker in your field.

When you digest a lot of information, you can also become a thought-leader. This adds an extra value of dimension to your business. #InspireToThrive Click To Tweet

Attend Webinars in Keeping Your Business Current

Sign up for those informative webinars in your industry. Not only will you learn new things but you will meet others in your industry.

You may even become so comfortable that you run your own webinar as a thought leader. Neil Patel says this about webinars:

In fact, they are one of my favorite ways to convert traffic and subscribers into real customers.

Neil goes on to explain that webinars show people what they need and that you are the one they will make the purchase from. So if you haven’t attended a webinar, start today! You may end up giving them in the future for your business

You may even become so comfortable that you run your own webinar as a thought leader. #webinars Click To Tweet

Set Up Google Alerts to Keep Current and Ahead

Setting up Google alerts are an easy and a great way to stay ahead of the news and competitors. These alerts are very easy to set up and are sent right into your email inbox.

You can always cancel them if you receive too many or change the alert.

Setting up Google alerts are an easy and a great way to stay ahead of the news and competitors. #InspireToThrive Click To Tweet

Meet People In Person

If you want to find local networking events, that is a great way to understand the bigger picture of what is happening in the business world. Approach these events with an open mind.

They are not generally about transacting immediate business, but more about relationship building, forming a network in your industry, and gaining insight. Even if people don’t operate exactly within your field.

Say, you have a marketing business but it tends to handle B2B marketing, and your networking event brings you into contact with more B2C businesses. You can learn from their experience and adapt ideas from outside the immediate sector into yours.

Aim to make connections not only between yourself and others but between third parties of your acquaintance as well. Doing this gets you a reputation as a ‘fixer’ and people tend to remember that when they do need help in your field.

Meeting in person may be harder than normal today with Covid restrictions. However, you can attend these with zoom meetings and conferences.

how to Zoom like a pro

Speak To Your Customers in Keeping Your Business Current

Customer feedback is truly one of the most valuable resources for a business. Staying relevant and keeping sales is all about continuing to meet their needs and address their concerns.

Make it a regular feature to ask for feedback, conduct social listening, implement online polls, and run focus groups.

The data you get back will be invaluable in ensuring that your business evolves and continues to meet market demand and make a profit.

Your Turn

What are you doing today to keep current with your business? Please drop a comment so we may discuss it!

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Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • What’s an article digest? I read a lot because of Flipboard and general curiosity, but I’m missing this particular terminology.

    I used to use Google Alerts, but after about a year I decided it wasn’t giving me what I needed. Actually, I thought they’d shut it down, so I’m surprised to see it’s still kicking. lol

    I have to admit that I’ve been relatively dormant this year due to many things, one of them being Covid stuff and exhaustion. I’m starting to get a bit more sleep lately, but I still have a bunch of other things I’m dealing with. Luckily, it seems my early SEO efforts on my business website at least keep my name in the loop for my specific keywords. I’ve been lucky that way; thank goodness! 🙂

    • Hi Mitch, they are blog posts, medium posts, etc. Anyplace like that where you write a piece. (LinkedIn articles, etc) I still love those good old Google Alerts for me and my clients. Great way to keep up on things. You are not alone in being a little dormant this year with 2020. Oh yes and the fact of the age of the site helps you, Mitch. Steady and consistent wins the race! I sure hope 2021 will be better! Take care and hang in there Mitch 🙂

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